San Francisco Bay Area
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About

I’m a design leader and hands-on product innovator who blends strategic vision with…

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Experience & Education

  • Adobe

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Licenses & Certifications

Volunteer Experience

  • Designed.org Graphic

    Mentor

    Designed.org

    Education

    I’m available to mentor designers and design managers.

Publications

  • Design Amplified Newsletter & Podcast

    Substack/Linkedin/Spotify

    Design Amplified explores the future of design leadership, career reinvention, and AI’s impact on creativity. Written by Lance Shields, a design leader formerly at Adobe and co-founder of award-winning design agency.

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  • Recliner Design Podcast

    Spotify

    Interviews with designers and design leaders from around the world. Recliner Designer covers the stories, passions, hacks, and careers of designers, researchers, and creative entrepreneurs. The podcast is a personal project and hosted by Lance Shields, a Design Director at Adobe.

    See publication

Honors & Awards

  • Webby Award: AI-first All-in-One App Content Creation App

    Webby Award

    Adobe Express wins 2024 Webby for revolutionizing content creation through intuitive AI tools that enhance expressiveness and creative possibilities.​

  • Webby Award - Best Nonprofit Website for Thatsnotcool.com

    The Webby Awards

    iiD won the Webby Award for completely revamping the That's Not Cool program brand experience to bring it up to date with current teen user expectations in partnership with non-profit Futures Without Violence.

  • Webby Award - "I Am a Witness"​ Campaign in Advertising & Media Activism Category

    The Webby Awards

    iiD launched the ‘I Am a Witness’ campaign website (www.iwitnessbullying.org) to activate the silent majority of kids to speak up against bullying. Collaborated with The Ad Council and Goodby Silverstein.

  • That's Not Cool Won the Best Teen Site and Best Activism Site

    The Communicator Awards

    Thatsnotcool.com won two awards from The Communicator Awards, affiliated with Academy of Interactive & Visual Arts (http://aiva.org/). iiD lead and implemented this site for client Futures Without Violence.

  • Davey Awards - 2 Silver Winners

    Davey Awards

    Awarded for Respect Effect, a mobile app to promote healthy relationships and prevent teen dating violence. Davey Awards won:

    Silver: Mobile Apps – Social Gaming
    Silver: Mobile Apps – Education

  • W3 Awards - 2 Gold and 1 Silver Winner

    W3 Awards

    Awarded for Respect Effect, a mobile app to promote healthy relationships and prevent teen dating violence. W3 Awards won:

    Gold: Mobile Apps/Sites – Public Service & Activism
    Gold: Mobile Apps/Sites – Family & Kids
    Silver: Mobile Apps/Sites – Education

  • W3 Award for Red Bull Branded Game

    W3 Awards

    I'm happy to announce that a project I led at iiD won a 2018 W3 Award for the Red Bull 400 branded mobile game. We won the Silver W3 Award in the Mobile Apps/Sites – Games – Single Player category.

  • Silver Award for B2B Branding

    Japan Marketing Association

    Silver Award for B2B Branding from the Japan Marketing Association. Brand strategy and creative direction on Yokogawa Electric's "Vigilant Plant" brand campaign. "The Vigilant Plant brand has been used by aggressively Yokogawa from 2002 to 2007 and achieved significant results in the field of global brand building in the B2B industrial automation market. Sales in the six years more than doubled and Yokogawa began building a convincing position in the overseas market.

  • Good Design Award

    Good Design Award

    Received Japan's respected Good Design Award for creative direction of Hitachi.com and a design system covering 75 global sites. This work helped the Hitachi brand effectively position itself as a global technology leader. It combined digital branding with a scalable UI design system that scaled across different regional sites and children companies.

Languages

  • English

    Native or bilingual proficiency

  • Japanese

    Full professional proficiency

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