Kimberly W.

Always valuable to stay on top of radical shifts government marketers are navigating right now to reach agency decision makers, and thought yesterday’s Digital Government Institute webinar featuring Mike Smoyer, Mark Amtower and Lisa M. Sherwin Wulf did an excellent job of hitting on some of the key challenges and opportunities we all face right now.   For those of us marketers of a certain age, Mark’s reference to the FOSE conference stirred some long dormant emotions. Hadn’t even thought about that show in a decade, but of course it used to be the gold standard for government technology events. Today, the government conferences landscape is far more fractured, and one that requires agility to balance physical and digital marketing efforts. Some key points made by the webinar speakers that resonated:   ✅ There will be continued upheaval with historically go-to conferences. While FOSE died in 2014, events like DoDIIS are getting cancelled today, and agency leaders are being more judicious in green-lighting staffer attendance at events. So for government marketers, event selection and due diligence becomes more critical than ever. ✅ Digital must pick up the physical slack. If budgets and travel to conferences are curtailed, marketers must be agile in putting in place digital campaigns to reach those same decision makers. ✅ Don’t write off event sponsorships. Membership-based conferences like AFCEA do try and make sponsorships cost feasible for small and mid-sized members. So don’t assume strategic sponsorships are outside of your budget. ✅ Start event marketing machine earlier than you think. Promotion, messaging, attendee engagement planning, staff preparation, all of that should initiate 6-8 weeks out from the event, if not longer depending on the size and scope of your event presence. ✅ LinkedIn, despite some growing flaws, still most critical social channel. Algorithms are changing, and feeds are getting noisier, which means that prior assumptions on post frequency to rise above the noise have gone out the window. You need to start earlier with event promotion posts, because LinkedIn post volume as grown so much that your posts are easier to miss. ✅ Event lead capture and post-event nurturing processes must be down to a science. Train your team to use lead scanners and don’t leave it up to the conference organizer to furnish you with an attendance list after-the-fact to try and identify and lead contact info you might have missed. Post show, ROI measurement, lead follow up, content nurturing and content repurposing are vital. https://lnkd.in/exe5sHw4

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I have seen nonprofits invest in better reporting, then only look at outcomes once the year is almost over. By that point, the data explains what already happened. It does not help anyone change course. Teams use data when leaders bring it into regular conversations, not just reporting cycles. That is when outcomes start to improve. Question for leaders: How often do outcomes show up in your leadership discussions? I wrote more about how leadership habits shape data culture in this article. Link in the first comment. #NonprofitLeadership #DataCulture #OutcomeMeasurement #ProgramImprovement #ImpactData

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Proud to announce over $32 million going to incredible nonprofits in Q2 alone. These organizations span the gamut from improving early learning environments to making learning more engaging to supporting educators in the classroom. Together they have one thing in common: a commitment to improving how our education system supports all students. https://lnkd.in/gVJEJZ7V

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Strategic growth depends on investing in people. Jacqueline Lombardo explains how structured career pathways align individual goals with firm strategy to create sustainable success. Explore how thoughtful development planning supports engagement, retention, and performance. Read now: https://boomer.link/n76 #Leadership #TalentDevelopment #FirmStrategy #AccountingFirms

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Still buzzing after three days at HubSpot’s INBOUND 2025 conference in San Francisco last week. It wasn’t just another tech conference packed with demos. It was a clear signal of where marketing is headed: 1. Trust matters more than traffic 2. AI should scale us, not replace us 3. Data isn’t a back-office function anymore, it’s the growth engine For me, the real takeaway was how we can use these lessons at iON to scale across Canada while keeping our voice authentic and human. Because growth isn’t just about clicks, it’s about building trust, showing up consistently, and making sure we’re connecting in ways that actually help. Check out my full reflections in a blog post here: https://lnkd.in/gB-V4Yy3

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This new report is a solid reminder that AI isn’t just coming for the workforce—it’s already here. CTE programs that lean into this shift and help students build AI-ready skills will be the ones shaping the future, not reacting to it. ECMC Foundation https://lnkd.in/gj4CQgPp

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We are excited to unveil the newly designed Honeywell Sundyne logo—a bold and powerful emblem representing the joining of two industry leaders whose combined expertise will strengthen capabilities across multiple industries and support energy expansion.  Learn more about Honeywell’s acquisition of Sundyne—a leader in the design, manufacturing, and aftermarket support of highly-engineered pumps and gas compressors for process industries: https://bit.ly/4pNX2Pd

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Cherry Bekaert has acquired Tarsus, a Washington, DC–based accounting and advisory firm known for its comprehensive services, including CFO consulting, outsourced finance and accounting, and transaction support. This acquisition strengthens our Outsourced Accounting Services practice, expands our reach in the DC market, and enhances our capabilities in technology, government contracting, and professional services. We're pleased to welcome the Tarsus team and look forward to delivering even greater value to our clients together. Read the full details here: https://okt.to/3ho4Pc #AcquisitionNews #Outsourcing #Accounting #WashingtonDC #YourGuideForward

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I'm delighted and honored to be on the workforce panel at the U.S. Office of Space Commerce's Space Workforce Forum next month! If we are going to reach the $2T+ market size for the space economy by 2035, we need to develop the people, the pipeline! Don't forget the people!! The people are the main constraining risk, that's why the Space Workforce Institute exists - develop the workforce standards and professional credentials to create pathways into the space economy from any stage of academic or professional journey. Thank you, Diane Howard for your support in bringing me in. I am looking forward to your keynote presentation at this important conference.

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Great to join Courtney Stiles of REDCOM Laboratories, Inc. (which provides secure, interoperable comms for some *very* very important clients) and Arun Seraphin, Executive Director of National Defense Industrial Association - (NDIA)'s ETI | Emerging Technologies Institute for a conversation on "Rethinking Command and Control Capabilities through JADC2" In this conversation together we explore the #difference between a top-down vs. #bottoms-#up approach, as well as the #strengths and challenges of a single vendor approach vs. a #heterogeneous approach. Attached is a succinct (less than 3 minutes) #video clip where initially I give the #strategic view and Courtney gives a **great** #tactical view as to why we might prefer, even with the messiness that comes with it, a bottom-up, multi-vendor approach if we're to ensure that: (1) systems associated with any "CJADC2"-like approach are able to stand-up to adverse actions both intentional and natural, and have #resilience in the face of attempts to bring the networks down (2) the tech stake remains up-to-date, innovative, and #relevant to what those operating at the edge actually need and require for their missions (3) we stay ahead of new #challenges, including novel risks where the networks are compromised at hardware or software levels or redirected and other risks to vital operations ... Arun asks us some great questions during this #discussion, I'll include a link to the full video together in the comments. ... I'll also include a link in the comments to an earlier video with Arun, Jeff Wright of SplashOne Robotics Inc., and myself where we talk about the need for warfighter portable drones as well. It ties well to this conversation of why #decentralized, #distributed approaches to achieving what some call CJADC2 have a strength in their resilience vs. more top-down ones. #OnwardsAndUpwards #Together Teresa Carlson Maryam Mujica, Ellen McCarthy, Sue Gordon, Vala Afshar, R "Ray" Wang, Vala Afshar, Barry O'Sullivan, Bob G., 🌎David T. Ackerman, Esq., Dana W. Hudson, Jacqueline Acker, Tyrome Smith, Julia Mossbridge, PhD, Frazier, Evan Powell, Chuck Brooks, Karen Silverman, John Radovan, Kathleen Kennedy, Perry Hewitt, Dr. Janice Presser, Jana Eggers, Radia Funna, Mika Cross, G. Nagesh R., Lewis Shepherd, Francisco Molinero, Usman Choudhary, Valmiki Mukherjee, Daniel Haney, Whitney Johnson, V.S. Subrahmanian #people #society #leadership

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Small businesses can compete in federal contracting without a huge team or big budget — but only if they change how they go after opportunities. A smart capture strategy isn’t just about responding to RFPs. It starts with early research, understanding agency priorities, and positioning your capabilities where they align with real demand. That’s how you move from reactive to intentional. Here’s what lean teams can do to improve their odds: • Define and prioritize the right opportunities • Use affordable tools to manage CRM, deadlines, and intel • Leverage partnerships instead of adding headcount • Track federal market trends to stay ahead • Standardize proposal frameworks to save time Federal agencies aim to award at least 23% of prime contract dollars to small businesses. That’s real opportunity if you go after it with a plan, not just hope. Read the full breakdown here: https://lnkd.in/exnvDgfm #GovCon #FederalContracting #GovernmentContracts #CaptureStrategy #ProposalDevelopment #RFP #SetAsides #8a #WOSB #SDVOSB

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This was actually something that really intrigued me about Mission Partners in some of my initial conversations with the team. It's hard to live by "business for good" or "communications for good" if you don't have clear organizational values that are intrinsically tied to performance. They should be given equal weight to the "results" benchmarks of performance reviews, or as some of us on the team call them, reflections! Great, quick read by Bridget Pooley. #marketingforgood #reviews #nonprofits #businessforgood

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What if communications didn’t just support business outcomes but actually shaped them? At GrayPoint, we believe strategic communications can be a catalyst for change, not just a companion to it. Our latest thought piece explores how organizations can harness this shift in highly politicized environments. If these ideas resonate with the challenges you’re navigating, we’d love to continue the conversation. #StrategicCommunications #GrayPointInsights #Leadership #businessimpact

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This month's blog focuses on the two keys to Enterprise-Wide transformational change. This 2 minute read shares lessons learned over three decades. Please share your thoughts. Is this over simplified? Are other factors more important? https://lnkd.in/gRuH3Kz

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The second installment of our Higher Education series, highlighting insight aimed at CIOs and other leaders of our institutions of higher learning.

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Most government services are organized around agencies. People’s lives are not. That’s the structural tension. When someone starts a business, loses a job, has a child, or retires, their needs cut across departments. For years, customization pulled against the grain of government. Now the foundations are finally in place: - Digital identity - Secure data exchange - API layers. - And increasingly, AI agents that operate around workflows rather than silos. Platforms like Ireland’s MyWelfare, Spain’s My Citizen Folder, and Abu Dhabi’s TAMM show what happens when services organize around life events instead of org charts. This isn’t about a better portal. It’s about redesigning service delivery around outcomes. The real shift isn’t from paper to digital. It’s from agency-centric to constituent-centric. And that’s architectural. Learn more in our 2026 Government Trend on Customized for Constituents here: Agentic AI and customized government services | Deloitte Insights #GovernmentTrends #AgenticAI #PublicSector #digitalgovernment #lifeevents

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This is a great piece on how RDA is acting as an agent of change in the era of digital and AI transformation. By earning a world-class Net Promoter Score (NPS) of 86, RDA’s disciplined approach to strategy, execution, and client experience is clearly resonating with organizations navigating complex digital journeys. #DigitalTransformation #AI #CustomerExperience #Leadership #Innovation

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The GENEROUS model is a voluntary CMS initiative that enables drug manufacturers to provide supplemental rebates to state Medicaid programs so that Medicaid pays drug prices aligned with the second best deal across most-favored nations.

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