Articles by Kaushik
Contributions
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You're considering running discounts and promotions. How do you maintain your product's value?
My answer has a b2b lens Straight discounting generally just results in a race to the bottom Always remember the equation: Value = Benefit - cost To maintain the value of your product, try to peg it to the benefits you provide, forcing you make them tangible (harder than you think!) Discounting does work when pegged to commitments - deal term - volumes - quantity of services (bundled or not) Either way, remember the value equation!
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You're refining your strategic plans with multiple data sources. How do you decide which ones to prioritize?
- data is never perfect so referring to multiple sources is key - comparing company data (generated within your business) to external benchmark data is something I find used - for strategy exercises that are critical, I often find that qualitative interviews with customers and relevant industry participants offer as much, if not more insight into trends - paid research is also extremely valuable from time to time
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Here's how you can ensure equitable access to new technology resources in underserved communities.
Public private partnerships are a powerful way to ensure maximum and equitable utilization of educational and other infrastructure that supports the democratization of technology. For example, companies who invest millions in their own infrastructure have the ability to initiate or participate in programs that extend access to underprivileged communities. My company does this with GirlsforTech. https://www.girls4tech.com But… more can be done!
Activity
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Last month I had the privilege of attending the Mastercard Sales Leadership Meeting held in Prague. It was an incredible opportunity to connect with…
Last month I had the privilege of attending the Mastercard Sales Leadership Meeting held in Prague. It was an incredible opportunity to connect with…
Liked by Kaushik Gopal
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👀 Mastercard just killed the old-school credit card. They launched One Credential — and it might be one of the biggest moves in digital payments…
👀 Mastercard just killed the old-school credit card. They launched One Credential — and it might be one of the biggest moves in digital payments…
Liked by Kaushik Gopal
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I am incredibly humbled and equally thrilled to receive the prestigious 2025 President's Club Award from Mastercard. What makes this recognition…
I am incredibly humbled and equally thrilled to receive the prestigious 2025 President's Club Award from Mastercard. What makes this recognition…
Liked by Kaushik Gopal
Experience & Education
Honors & Awards
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President’s Club 2010 Winner (Cyprus) – Outstanding Sales Performance
First Data
Recognition for exceeding budgeted revenue targets by 38%
Languages
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English
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13 people have recommended Kaushik
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Very proud to share Benjamin Dessy's appointment as the new Country Manager for Belgium and Luxembourg. With our European headquarters based in…
Very proud to share Benjamin Dessy's appointment as the new Country Manager for Belgium and Luxembourg. With our European headquarters based in…
Liked by Kaushik Gopal
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The 2025 #Mastercard Sales Leadership Meeting, held in Prague, marked its highest attendance yet with representatives from 77 countries and…
The 2025 #Mastercard Sales Leadership Meeting, held in Prague, marked its highest attendance yet with representatives from 77 countries and…
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At Mastercard, AI has been at the heart of our operations for more than 20 years — powering secure, intelligent processing of billions of…
At Mastercard, AI has been at the heart of our operations for more than 20 years — powering secure, intelligent processing of billions of…
Liked by Kaushik Gopal
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It’s hard to believe that it’s been a year since I embarked on this incredible journey as Chief Technology Officer at OneAM. Over the past 12 months,…
It’s hard to believe that it’s been a year since I embarked on this incredible journey as Chief Technology Officer at OneAM. Over the past 12 months,…
Liked by Kaushik Gopal
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I'm very excited and happy to share that I’ve joined WEX as Senior Director of Product for the Health and Benefits platform! This is a meaningful…
I'm very excited and happy to share that I’ve joined WEX as Senior Director of Product for the Health and Benefits platform! This is a meaningful…
Liked by Kaushik Gopal
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I spent a lot of time in airplanes this week. If you know me, you know I hate travel, but it is a great opportunity to catch up on podccasts. I…
I spent a lot of time in airplanes this week. If you know me, you know I hate travel, but it is a great opportunity to catch up on podccasts. I…
Liked by Kaushik Gopal
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