Katie Kulik

Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight to board-level conversations. But how do you actually make that leap? In this episode of #RenegadeMarketersUnite, Huddlers Denise Vu Broady (Collibra), Peter Finter (KX), and Katrina Klier (Sage Strategy Group) share how they’ve earned their board seats—and how you can too. In this episode:  🗺️ How Denise mapped her board journey   🤝 Why Peter leads with risk and strategy to earn trust at the top  🔍 What Katrina looks for in a board-ready résumé (hint: it’s not brand metrics) Plus:  ➕ Why nonprofit and advisory roles are the best launchpads  ➕ When to invest in certifications like NACD and PDA   ➕ How to talk board ambitions with your CEO (without raising red flags)  ➕ Why CMOs are more board-ready than they realize    Whether you’re just curious or actively pursuing a seat, this episode is your inside track to the boardroom. Listen via the link in the comments.

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Was there a boundary that you pushed in your career that caused good trouble? For EVP, Chief Customer and Marketing Officer at Catalyst Brands LLC, Marisa Thalberg, it was bringing high-quality, gold-standard creativity to even the most affordable products. The result? Sales went up and so did brand perception. Proof that good trouble pays off. 🙌 This insight comes from The Female Quotient’s Marketing Edit, powered by Rokt, a series spotlighting six CMOs of powerhouse brands giving a rare behind-the-scenes glimpse at their unique journeys.

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"We asked executives whether CEOs understand modern marketing. Sixty-five percent of CEOs said they’re confident they do, but only about 30 percent of CMOs believe that CEOs understand modern marketing." My take: Job 1 of the CMO is to be the voice of the customer when the rest of the C-Suite is thinking about everything BUT the customer. Job 2 is to build a relationship and trust with the CEO and CFO so you can educate and inspire them about modern marketing at the executive level. At the end of the day, all (great) CMOs know the tremendous business impact great marketing can provide, but without a good partnership with the CEO and leadership team Marketing will remain a "cost center". https://lnkd.in/exHmdPaC

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Exhibiting at VMX? Be prepared… very prepared. Why? Because the goal isn’t just booth traffic. It’s new customers, stronger relationships, and a clear, credible brand voice. ROI matters—and return shows up in multiple ways. Preparation isn’t optional. By now, you should already have: A pre-show strategy A booth strategy A post-show strategy Here are a few simple principles that make a real difference: • Have the right people in the booth—those who can clearly explain who you are, what you do, and why it matters, especially the benefit for veterinarians and their teams. • Stay focused with your messaging. Trying to be everything to everyone usually means connecting with no one. • Avoid clutter and disorganization. Too many messages—or personal belongings—create noise. No one likes a messy house. Make it inviting. • Know who you’re talking to. Is this a decision-maker, an influencer, or someone collecting swag? Adjust accordingly. • Be flexible. Unexpected things happen at live events. The best teams adapt in real time. • Treat your leads like they matter—because they do. Qualify them. Add meaningful notes. Plan personalized follow-up. If I have a great conversation at your booth and receive a generic email afterward, the opportunity is already lost. • Define success before the show starts. Have clear measurement criteria. Review results daily and adjust for the next day. VMX is a big investment. Preparation is what turns presence into performance. If interested in having a discussion about your conference strategy, drop me a note in the comments and we can find time to talk. Remember this is just the start of conference season and Viticus aka WVC is right around the corner.

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If your business looks different at every tradeshow, in every ad, and on every slide deck — you’re not being flexible. You’re being forgettable. The clutter in B2B is real, but the fix is simple: 1. Consistency creates clarity. 2. Clarity builds confidence. 3. Confidence attracts customers. MAPS helps you define your position, build a breakthrough message, and show up like you mean it. Click to see 5 simple ways to stand out today. https://lnkd.in/e3S8bCxM #MarketingStrategy #BrandConsistency #B2BSales

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