Karla Crawford Kerr

Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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In this weeks #retailmediaminute, Jeff Malmad of Mindshare, discusses Instacart's new in-store ad expansion and Hy-Vee, Inc. partnership bringing unified campaigns and smarter targeting. #RetailMedia #Commerce #ecommerce #omnichannel

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First-party data is great... but it’s only half the story. In this episode of 'Here's the deal...' LiveRamp CEO Scott Howe explains why data collaboration is the key to better advertising performance.

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According to new findings from Madison Logic and The Harris Poll, 96% of B2B marketing leaders state that their strategies are adapting to economic pressures. Marketers are increasingly embracing AI to boost content, lead generation, and analytics. They are also intensifying their focus on digital and in-person events while reevaluating approaches to engage with younger, more dynamic buying groups. In a landscape marked by constant change, successful B2B marketers are those who innovate and transform. Stay informed about how leading B2B marketers are keeping ahead by exploring the survey findings here: https://lnkd.in/gTwSW2k5.

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If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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💡Ethical innovation is central to Adobe's AI mission. We believe in thoughtful oversight, continuous real-world testing, and early ethical assessments to ensure AI remains safe, practical, and future-ready Learn more about our approach in this HBR article: https://ow.ly/gFMT30sMF6z

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B2B demand gen is evolving fast. So should the way we think, plan and measure.  Here are 5 shifts that are reshaping how smart marketers are driving growth in 2025, brought to life by Liz Wood our VP of Demand at MOI. 👇 Save this for your next strategy reset. #DemandGen #B2BMarketing #ABM #MarketingLeadership #MOIGlobal 

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Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

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This Shopping Season, understanding what drives consumer intent will define campaign success. 🛍️ Seedtag’s latest insights, powered by Liz, our neuro-contextual AI, explore how to plan smarter across Black Friday, Cyber Monday, and Holidays. For advertisers, three trends stand out: 🕐 Timing is everything: build intent early and re-engage shoppers post-event. 🎯 Context wins: focused storytelling beats high-frequency exposure. ​​🤝 Tech, beauty, and home increasingly overlap, demanding integrated messaging. #ShoppingSeason2025 #PoweredByLiz #AdTech #DigitalAdvertising

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For local advertisers, integrating addressable into your TV ad strategy is as easy as 1️⃣, 2️⃣, 3️⃣. Check out our full step-by-step guide to see how advertisers of all sizes can maximize campaign impact and efficiency with a foundation of deterministic data, optimal audience targeting, and performance analysis. 👉 https://comca.st/43AtV7A

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🚨 Tomorrow is the Big Day: LIVE Reveal of the 2025 Agency & Vendor Experimentation Ecosystem Report This is the most comprehensive research effort ever conducted on CRO and experimentation agencies. 40+ long-form interviews. 200+ survey responses. 237 agencies mapped. And we’re sharing the results live with Craig Sullivan and Tiffany Fortune, We’ll cover key sections from the report, including: - The Agency Landscape: Maturity, test velocity, specialization, and emerging models - AI & Experimentation: How agencies are using LLMs today—and what’s next - Embedded Enablement: The shift from execution to capability-building - Growth Pathways: Six real strategies used by leading agencies to grow in 2025 - The Vendor Landscape: Misalignments, support gaps, pricing friction, and how to fix them - Trust, Visibility & Support: What vendors must do to earn agency loyalty - The New Contract: What true partnerships look like in a post-platform world 🎁 Bonus: Two live attendees will be randomly selected to receive a limited-edition printed copy of the report, shipped anywhere in the world. Think of this as your front-row seat to where experimentation is headed in 2025 and beyond. Don’t miss it. 🎟️ Save your seat + early access: https://lnkd.in/dsPTwDxB #CRO #Experimentation #AgencyGrowth #Convert #AgencyReport2025 #AIBasedTesting #DigitalAgencies #VendorStrategy #Optimization

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CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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