Jeff Jones is an influencer

President & Chief Executive Officer, H&R Block | Board Director | Committee Chair

Kansas City, Missouri, United States
157K followers 500+ connections

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About

Jeff is one of the very rare American executives who has risen to the top at major companies in five completely unrelated industries, serving on executive teams at McKinney (advertising), Gap (fashion apparel), Target (big box retail), Uber (technology) and H&R Block (financial services). His career has taken him from private to public companies, start up to Fortune 50, and various not-for-profit and public boards.

Earlier in his career, as a Chief Marketing Officer, Jeff was inducted into the CMO Hall of Fame. Then, later as a Chief Executive Officer, Jeff was the subject of a 2024 Harvard Business School case study (Driving Transformation: Jeff Jones at H&R Block, no. 424079).

Since October, 2017 Jeff as served as the President and CEO of H&R Block ($HRB). During his tenure, the stock price and market cap have grown significantly. The Company was recently recognized as a 2024 Fortune Best Place to Work in Financial Services, a 2024 Fast Company Brand that Matters Honoree, and #1 on the 2024 Indeed Best Place to Work list. Jeff is a member of the H&R Block Board of Directors and serves as a member of the Finance Committee.

In addition, Jeff serves as a Director of Advance Auto Parts ($AAP) where he Chairs the Compensation Committee, and is a member of the Nominating and Corporate Governance Committee. In 2023, he served as Chair of the CEO Succession Committee.

Over his career Jeff has served as a member, advisor or board member to various organizations including
Children’s Mercy Hospital, Kansas City Economic Club, GSK Consumer Healthcare, The Mayo Clinic, Coach K Center on Leadership and Ethics at Fuqua Business School, Young Presidents Organization (YPO) Windy City Chapter, Chicago Children’s Advocacy Center and The Nasher Museum of Art at Duke University.

Jeff has been named “One to Watch” by the Wall Street Journal, “Marketer of the Year” by Mass Market Retailer, “PowerPlayer” by AdAge, and “One of the World’s Most Influential CMO’s” by Forbes. His work has been featured by Harvard Business Review, Wisdom from the Top with Guy Raz, Masters of Scale by Reid Hoffman, Wake-Up Call with Katie Couric, Corporate Competitor with Don Yaeger and in the books, Rebuilding Empires, Decision Sprint, and Super Pumped: The Battle for Uber.

Articles by Jeff

  • Americans believe in their future prosperity
    Nov 12, 2024

    Americans believe in their future prosperity

    Tax-return data suggests they have good reason to. I'm proud to share that H&R Block released its fourth annual…

    2 Comments
  • Integrity in a world of change.
    Feb 2, 2024

    Integrity in a world of change.

    I was with my great friend Dave Rook recently and we were speaking about the world in which we live and work. Dave and…

    29 Comments
  • The case for change.
    Jan 22, 2024

    The case for change.

    It’s always invigorating to be back in the classroom to learn and hear fresh perspectives. I so enjoyed being on campus…

    20 Comments
  • Joy & Perspective
    Jan 2, 2024

    Joy & Perspective

    During the holidays it seems the Red Kettles are everywhere. Usually, a volunteer stands close by ringing the bell and…

    13 Comments
  • Proud to publish our Fourth Annual ESG Report
    Sep 21, 2023

    Proud to publish our Fourth Annual ESG Report

    At H&R Block, our Purpose is to provide help and inspire confidence in our clients and communities everywhere. As part…

    3 Comments
  • The Stockdale Paradox In Action
    May 9, 2023

    The Stockdale Paradox In Action

    Recently, I met with one of our functional teams to thank them for the bold bets they made this year, and the many…

    12 Comments
  • The Best Kind of Gift
    Mar 1, 2023

    The Best Kind of Gift

    While National Employee Appreciation Day is on March 3, we’re celebrating Associate Appreciation Week all week at…

    2 Comments
  • A very timely and helpful application of AI we call the Intelligent Tax Assistant.
    Jan 26, 2023

    A very timely and helpful application of AI we call the Intelligent Tax Assistant.

    It’s no secret that Web 3.0 is here, with an alphabet soup of acronyms… AI, ML, IoT, CeFI, GPT etc.

    5 Comments
  • 2022 ESG Report: Connecting with our people, communities, and planet
    Sep 29, 2022

    2022 ESG Report: Connecting with our people, communities, and planet

    Connections — they are at the heart of everything we are doing at H&R Block. It takes human connections for us to…

    3 Comments
  • A message to our team.
    Jun 27, 2022

    A message to our team.

    The following is a message I shared with H&R Block associates this morning following the recent Supreme Court decision…

    33 Comments
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Activity

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Experience

  • H&R Block Graphic

    President & Chief Executive Officer

    H&R Block

    - Present 7 years 8 months

    Kansas City, Missouri Area

    Member of the Board of Directors, serves on the Finance Committee

  • Advance Auto Parts Graphic

    Board Member

    Advance Auto Parts

    - Present 6 years 4 months

    Raleigh-Durham, North Carolina Area

    Chair of 2023 CEO Search Committee. Multi-year Chair of the Compensation Committee, and multi-year member of the Nominating and Corporate Governance Committee.

  • Uber Graphic

    President, Ride Sharing

    Uber

    - 1 year

    San Francisco, California

    Direct report of Founder/CEO. Led global operations, customer support, strategy & planning, product operations and marketing for the ride sharing business at Uber. Significant multi-billion dollar P&L, over 6,000 team members operating in more than 70 countries.

  • Target Graphic

    EVP / Chief Marketing Officer

    Target

    - 4 years

    Greater Minneapolis-St. Paul Area

    Direct report of Chairman/CEO. Member of core business, strategy/innovation, talent and risk/reputation operating teams. Recognized for helping lead the brand and business back from the 2013 data breach. Helped design a more guest-centric approach, fostered a more open and agile culture, modernized core capabilities, launched ground-breaking brands like Cat & Jack and Made-to-Matter, and digital products like Cartwheel. Served as Target's head of guest experience and corporate…

    Direct report of Chairman/CEO. Member of core business, strategy/innovation, talent and risk/reputation operating teams. Recognized for helping lead the brand and business back from the 2013 data breach. Helped design a more guest-centric approach, fostered a more open and agile culture, modernized core capabilities, launched ground-breaking brands like Cat & Jack and Made-to-Matter, and digital products like Cartwheel. Served as Target's head of guest experience and corporate communications.

  • McKinney Graphic

    Partner / President

    McKinney

    - 6 years

    Largest minority shareholder after co-leading management buy-back from Havas. Three straight years ('09 - '11) of record growth. Championed McKinney 10% and co-founded Motobias. Great client partners in Virgin Mobile, Virgin Atlantic, Nationwide, Travelocity, Sherwin-Williams, Ruby Tuesday, Gold's Gym, Nike, Sony, Mizuno.

  • Gap Inc. Graphic

    EVP, Global Marketing

    Gap Inc.

    - 2 years

    Led marketing strategy, retail store design, store experience and all consumer communications for Gap brand, operating over 1,200 locations across North America, UK, France and Japan. Served as President of DCS, LLC, the company's gift card subsidiary for Gap, Banana Republic and Old Navy.

  • President & CEO

    LB Works

    - 3 years

    Founded agency as wholly-owned subsidiary after restructuring TFA/Leo Burnett Technology Group. Successfully navigated real estate consolidation, substantial cost-cutting, employment litigation and building of a new leadership team. Returned agency to growth and profitability serving clients such as Starbucks, Altoids, Gateway, EarthLink, Heidelberg and Lexmark.

  • marketing

    marchFirst

    - 2 years

    Accountable for brand strategy and communications for $3B professional services firm in 14 countries. marchFIRST was created through the merger of Whittman-Hart and USWeb/CKS in January 2000. In June 1999, a firm I was part of establishing, POV Partners, was acquired by Whittman-Hart.

  • The Coca-Cola Company Graphic

    Global Account Director

    The Coca-Cola Company

    - 2 years

    Accountable for channel marketing and global client relationship management with Carlson Hospitality’s premier stable of brands including TGI Friday’s, Star Canyon, AquaKnox, Country Kitchen, Regent Hotels and Radisson Hotels in 43 countries.

  • Leo Burnett Graphic

    Account Management

    Leo Burnett

    - 6 years

    Accountable for brand-building initiatives and advertising programs for Procter & Gamble, Miller Brewing and the Oldsmobile Division of General Motors.

Education

Skills

Honors & Awards

  • 2020 CMO Hall of Fame Inductee

    The CMO Club

  • Notable Alumni: Fork Union Military Academy

    https://en.wikipedia.org/wiki/Fork_Union_Military_Academy

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