Jackie Iovino Vignone

"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees that greater interoperability is the answer. So what’s standing in the way?" Read more from Basis' Grace Briscoe in AdExchanger. Link is in the comments. #digitaladvertising #programmaticadvertising #technology

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Streaming has rapidly transformed how audiences consume television. According to Nielsen, 74.2% of all U.S. TV viewing is ad-supported, with streaming accounting for 45%. As streaming continues to grow at this scale, advertisers are increasingly seeking the same level of transparency they once relied on with traditional TV. Today, we announced Integral Ad Science Total TV, a new suite of connected TV (CTV) solutions that bring linear-like transparency to streaming environments. Integral Ad Science Total TV gives marketers deeper insights into where their ads appear across CTV including genre, rating, language, show and program level signals. We’re thrilled to partner with The Walt Disney Company, NBCUniversal, Paramount, Prime Video & Amazon MGM Studios as well as multiple opted-in publishers from Publica by IAS. The solutions bring together content insights, media quality, supply path signals and outcomes into a unified view within the Signal UI. For CMO’s and marketers investing heavily in streaming, the goal is straightforward: greater visibility and control over how and where advertising runs across CTV environments, helping ensure ads appear alongside brand-relevant and suitable content. See how IAS is bringing transparency to CTV: https://lnkd.in/ghMEqYZb

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Great insights from Dan Rolli and Monica Perschetz at Cannes Lions on building successful media partnerships and navigating today’s complex media landscape.

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At POSSIBLE 2026, Brett House sat down with Nathan Thomas, Principal & Founder of Thomas Media Consulting for one of the sharper conversations we recorded on Day 1: Transparency Theater in Programmatic: SPO, Hidden Fees & the AdTech Black Box. https://lnkd.in/eXV4e6Eg Recorded live in Miami, this is a direct conversation about one of adtech’s most persistent myths: transparency. After years of promises around log-level data, SPO, and cleaner supply paths, most brands still do not have a clear view into where their programmatic dollars actually go. Nathan breaks down why the system remains opaque by design, what SPO was supposed to solve, and why it never really fixed the underlying problem. They also get into where the next layer of opacity is showing up, why first-party data does not automatically give brands control over outcomes, and why gaming may be one of the next great places to capture real consumer attention even as brands continue to underinvest in it. Watch now. #Possible2026 #SignalAndNoise #Programmatic #AdTech #SPO #Transparency #MediaBuying

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In this latest edition of Retail Brew’s Coworking series, Cassidy Diamond, Magnite's VP of Brand Partnerships, shares her take on emerging retail media trends and the role of collaboration in today’s fast-moving digital advertising landscape. Read more here: https://magnite.smh.re/1Qq

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David Weinfeld, co-founder and CEO at Screenverse, and Montana A., senior vice president of programmatic and client strategy at Screenverse, share insight on what premium #buyers are looking for in the #DOOH landscape and how those expectations are shaping which networks win repeat, high-value spend. https://lnkd.in/eR34W8Mu

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Watch NBCU Advertising & Partnerships's Alison Levin take you inside NBCUniversal & Bravo TV's #BravoCon https://lnkd.in/eSZZvtBd See talent partnerships driving breakthrough engagement, brands creating authentic activations that made crowds go wild, and commerce coming to life in ways you haven't seen before 🎉. Go behind the scenes with brand activations at: State Farm, Kristyn Cook; The Wendy's Company, Lindsay Radkoski; Wayfair, Paul Toms; Instacart, Laura Jones. #ATM #advertising #technology #media

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Omnicom will lay off about 4,000 employees, and an additional 10,000 people will be impacted by sell-offs, following the completion of its acquisition of rival Interpublic Group (IPG), executives tell Axios.

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Exciting news: Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio solution with Amazon's DSP. This brings Amazon’s massive first-party data together with iHeart’s millions of listeners - making it easier than ever for brands to reach the right people at the right time. Read more here: https://lnkd.in/een9dYXn

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A world of infinite content needs curation. That's what struck me watching Tara Walpert Levy's interview from the IAB Connected Commerce Summit. As the cost of video production plummets and content becomes effectively infinite, the opinion of those we trust matters more, not less. Word of mouth is the oldest form of marketing, and arguably still the most powerful. Content creators aren't just talent. They're trusted resources for what's useful and worth attention. The shift from celebrity endorsement is real. The old-model traded on the most recognizable face, but today it's all about authentic opinion and recommendation. Really enjoyed Tara’s perspective here. Worth the watch. #google #youtube #contentcreation #marketing

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The Publicis and LiveRamp acquisition was just a $2.2B distraction from SHEIN acquiring Everlane and you can't convince me otherwise. https://lnkd.in/eX92sZMj

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As the industry continues to map out the delineations between CTVOOH, CTV, and DOOH, VideoElephant's Johnny O'Neill shares a very valuable perspective from our own experience in this space.

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This report from Comcast Advertising takes a deep dive into today’s connected sports fan, looking at engagement with sports content and how fans are viewing across traditional TV and streaming. #ComcastEmp https://bit.ly/46ixxOy

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Most retail media networks don’t add incremental value. Michael Shields, with whom I had the pleasure to have dinner at Andy Plesser´s #BeetBerks event, said it well in his latest piece: Too many RMNs are too small to justify their place on a media plan, and even when they do, it's far from clear that retail media spend growth drives retail sales growth. We agree.    The big opportunity for retail media isn’t just to monetize existing shopper attention. It’s to anticipate shopper intent.    That requires more than ad slots on a single retailer's site. It requires:  ·       A relationship with the advertiser, so you understand brand goals.  ·       A relationship with the merchant, so you can unlock the right inventory.  ·       A relationship with consumers to understand their behavior across retailers, purchases, categories, and moments in time.    This is what makes PayPal Ads so unique.    We sit across tens of millions of merchants and 400M+ consumers, with visibility into over 1 billion shopping moments each month.     Not just clicks. Transactions.  Not just on one site. Across the internet. That allows us to help advertisers predict demand and help merchants participate in it. Take our latest innovation, Storefront Ads, for example. Instead of pushing only a single product, we can feature the merchants that sell the products. That means better performance for the advertiser and value for the merchant, not one at the expense of the other. Moreover, the PayPal Ads approach is crafted for this emerging Era of the Empowered Shopper in which the path to purchase is accelerating. In an agentic era, consumers won't navigate to a bunch of individual retailers' sites. So, both advertisers and merchants need a way to anticipate shopper demand and meet them everywhere. That’s how commerce media becomes more than a tactic for retailers to juice margins. And that’s how we break out of the “RMN” box and build something much bigger.    Give it a read and let’s discuss!

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And the hits keep coming! As part of our long-standing enterprise partnership, NBCU Advertising & Partnerships announced that Instacart is their exclusive CPG outcomes partner for their newly expanded Performance Insights Hub. This means all brands running NBCUniversal campaigns can now leverage Instacart's first-party commerce data and closed-loop measurement to drive real business outcomes - and the results speak for themselves - 5.5x average return on ad spend (ROAS) - 51% new-to-brand users - 43% new-to-brand sales across grocery, beverage, and alcohol. Thank you Mark Marshall, Alison Levin and the entire NBCU Advertising & Partnerships team for the partnership. Here we go! https://lnkd.in/e2_fnxgy

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I got quoted in Skai 2026 State of Retail Media report this week - this one is all about measurement. According to Skai, only 15% of brands say they're highly effective at measuring retail media performance. From all my conversations... that sounds about right. But the tools are out there, and the agencies to support you are out there (hint... we do this extremely well). It's not because the tools or the knowledge don't exist. It's not because the methodology is too complex. It's not even a data access problem. The real barrier? People and ownership. 56% said they lack internal analytics or data science resources. Nearly 1 in 5 said there's no clear cross-functional ownership between sales, media, and analytics. In my opinion lack of analytics access is the excuse. Lack of ownership is the problem. I stand by that. Here's what I see constantly with brands: the retail media budget grows, the channel count grows, the retailer portals multiply and the analytics infrastructure stays exactly the same. We keep pouring spending into the machine and then wonder why we can't explain what it's doing. And the incrementality gap is brutal. 75% of brands say incrementality measurement is their #1 challenge. But only 20% are actually good at both measuring AND applying those insights to decisions. Everyone knows it's the north star. Almost no one has operationalized it. The aspirations vs. reality data were the most telling part of the whole report. Brands hope incrementality will unlock profit margin improvements (68% said so). Only 24% have actually achieved that. That gap isn't a measurement problem. It's an organizational design problem. If you're a Head of #eCommerce staring down a budget conversation right now, here's the honest takeaway: You don't need another dashboard. You need to invest in this and give authority to someone who owns #incrementality end to end, standardize definitions your media, finance, and analytics teams all agree on, and a decision cadence that actually changes what you do next. As always, I'm here to help. DM me with any questions.

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In the latest episode of #TheGarage podcast, hosts Dan Massimino and Evan Hovorka welcome Shawn Makhijani, SVP of Business Development at NBCUniversal, to explore the powerful intersection of retail media and premium CTV content. Together, they dive deep into NBCUniversal's fascinating and strategic approach to content delivery and audience engagement. Tune in for an in-depth understanding of how self-service platforms are transforming CTV advertising accessibility, why partnership and collaboration are critical in retail media innovation and what the future of localized, targeted advertising in premium content environments holds for us all. 🔊 Listen where ever you stream your podcasts! https://lnkd.in/g3CyMVKv

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Index Exchange is pleased to announce expanded support for pause ads across leading streaming partners and buyers, including DIRECTV, Foxtel, Philo, Plex, and WPP. https://lnkd.in/gqhQBXKz

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