H. John Oechsle

It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there are plenty of ways for small businesses to use size to their advantage. The little guy (or gal) is seldom tied down by bureaucratic decision-making processes, they are generally able to adapt to market changes more quickly and – when it comes to customer relationship management (CRM) strategy and… Show more

It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there are plenty of ways for small businesses to use size to their advantage. The little guy (or gal) is seldom tied down by bureaucratic decision-making processes, they are generally able to adapt to market changes more quickly and – when it comes to customer relationship management (CRM) strategy and technology – they can really flex their muscle.
Read more at https://www.business2community.com/small-business/its-time-to-prioritize-adaptability-in-your-small-businesss-crm-02088588 Show less

It’s been 55 years since President John F. Kennedy proclaimed the inaugural Small Business Week. The annual event recognizes the outstanding – and vital – contributions of entrepreneurs and small business owners throughout the country. While this week is an excellent reminder of the past and current accomplishments of the small business community, Small Business Week also serves as an opportunity for savvy small businesses to build toward long-term success.

Read more at… Show more

It’s been 55 years since President John F. Kennedy proclaimed the inaugural Small Business Week. The annual event recognizes the outstanding – and vital – contributions of entrepreneurs and small business owners throughout the country. While this week is an excellent reminder of the past and current accomplishments of the small business community, Small Business Week also serves as an opportunity for savvy small businesses to build toward long-term success.

Read more at https://www.business2community.com/small-business/focus-on-building-lasting-customer-relationships-this-small-business-week-02052601 Show less

There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US that will be with you all year long—the goal to increase your customer base and grow your business in 2018. It’s a noble aspiration, and it also happens to be an attainable one, if you can just find the right… Show more

There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US that will be with you all year long—the goal to increase your customer base and grow your business in 2018. It’s a noble aspiration, and it also happens to be an attainable one, if you can just find the right approach.

There are some New Year’s resolutions you stick to—and many more that fall by the wayside long before we reach Spring. And, If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US that will be with you all year long—the goal to increase your customer base and grow your business in 2018. It’s a noble aspiration, and it also happens to be an attainable one, if you can just find the right approach.

Read more at https://www.business2community.com/small-business/make-2018-year-net-new-customer-growth-02016830 Show less

Many of us resolve to make improvements at the outset of a new year. We commit to a better diet, strengthening friendships, and achieving greater personal and professional success.
If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US—a New Year’s goal to increase your customer base and grow your business. It’s a noble aspiration, and it also happens to be an attainable one, if you find… Show more

Many of us resolve to make improvements at the outset of a new year. We commit to a better diet, strengthening friendships, and achieving greater personal and professional success.
If you’re a small business owner, you undoubtedly share at least one common resolution with the 28 million other small businesses currently operating in the US—a New Year’s goal to increase your customer base and grow your business. It’s a noble aspiration, and it also happens to be an attainable one, if you find the right approach. Show less

Now that all the touchdowns have been reviewed (one day we’ll have definitive rules on what is and isn’t a catch) and prop bets have been settled (the Gatorade shower was yellow, and Pink went under on the National Anthem), let’s get down to the truly important takeaways from the big game—what your small business can learn from those all-important and much discussed Super Bowl commercials. Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No?… Show more

Now that all the touchdowns have been reviewed (one day we’ll have definitive rules on what is and isn’t a catch) and prop bets have been settled (the Gatorade shower was yellow, and Pink went under on the National Anthem), let’s get down to the truly important takeaways from the big game—what your small business can learn from those all-important and much discussed Super Bowl commercials. Did you happen to have a cool $5 million stashed in the coffers to shell out for one of those ads? No? Good—then this article is for you and the 29 million other small businesses currently operating in the US that didn’t get any airtime during the festivities. And that’s okay, because there’s a lot a small business can learn from those glitzy, high priced ads about how to secure new customers. Show less

The small business Super Bowl is nearly upon us. Small Business Saturday comes but once a year, and any proprietor of a small enterprise worth his or her salt has no doubt already been preparing for months. Inventory has been stocked, staff schedules are in place, special deals and incentives are ready to go and game faces are on!

Small businesses have always been tough. Entrepreneurs have always been resilient. The little guy has always been up for a challenge. But have they ever had the technological edge over the larger players in their industry with their vast war chests and manpower? Believe it or not, in many ways they do now. And the trend is only set to become more pronounced over the next few years.

Read more at… Show more

Small businesses have always been tough. Entrepreneurs have always been resilient. The little guy has always been up for a challenge. But have they ever had the technological edge over the larger players in their industry with their vast war chests and manpower? Believe it or not, in many ways they do now. And the trend is only set to become more pronounced over the next few years.

Read more at https://www.business2community.com/small-business/4-reasons-small-businesses-will-big-winners-next-wave-tech-innovation-01941074 Show less

We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues.

Voice activated technology doesn’t just afford us fun tools for our private lives — this technology is playing an increasingly pivotal role in the professional world, too. And that extends to the small and… Show more

We spend a lot of time talking to our gadgets these days. Whether we’re seeking directions from Siri or weather updates from Alexa, speech is quickly becoming a preferred means of communicating with technology. A future once at our fingertips now rests at the tips of our tongues.

Voice activated technology doesn’t just afford us fun tools for our private lives — this technology is playing an increasingly pivotal role in the professional world, too. And that extends to the small and mid-sized business space. Voice activation is now helping small and mid-sized businesses use customer relationship management (CRM) software with more speed and efficiency. This burgeoning feature is becoming a game changer in a world where the tech-savviest players win. Show less

Do you remember your first sale? The thrill of having someone effectively say, “What you have is valuable and I want to pay you for it!” It’s exciting and never gets old, right?

So much of what we strive for in business hinges on finding ways to make our products and services as attractive as possible to prospective customers. One of the best ways to do that is to create a lead nurturing strategy that clearly demonstrates the value of your wares while expertly guiding the customer along… Show more

Do you remember your first sale? The thrill of having someone effectively say, “What you have is valuable and I want to pay you for it!” It’s exciting and never gets old, right?

So much of what we strive for in business hinges on finding ways to make our products and services as attractive as possible to prospective customers. One of the best ways to do that is to create a lead nurturing strategy that clearly demonstrates the value of your wares while expertly guiding the customer along the path to purchase. But how does one achieve such a feat?

I recommend starting at the end—with the end purchase from an existing customer—and reverse engineering how you achieved the sale from there.


Read more at https://www.business2community.com/small-business/art-small-business-lead-nurturing-2017-01804044 Show less