RPG, ARPG, Lite-ARPG. When does the label stop helping?
Three letters. Potentially the most abused three letters in game marketing.
Walk any Steam storefront and you'll notice that half the catalogue claims RPG somewhere in its description. The term has been stretched so far that it now covers everything from Baldur's Gate 3 (174 hours of branching D&D narrative) to a mobile tap-fest with a level-up animation. Same label. Completely different contract.
𝗦𝗼, 𝗹𝗲𝘁'𝘀 𝗯𝗿𝗲𝗮𝗸 𝗶𝘁 𝗱𝗼𝘄𝗻.
𝗥𝗣𝗚: 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘢 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳, 𝘸𝘢𝘵𝘤𝘩 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥. Menus, dialogue trees, stat sheets.
𝗔𝗥𝗣𝗚: 𝘩𝘪𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘪𝘯 𝘳𝘦𝘢𝘭 𝘵𝘪𝘮𝘦, 𝘨𝘦𝘵 𝘣𝘦𝘵𝘵𝘦𝘳 𝘨𝘦𝘢𝘳, 𝘩𝘪𝘵 𝘩𝘢𝘳𝘥𝘦𝘳 𝘵𝘩𝘪𝘯𝘨𝘴. Diablo defined this in 1997 and it has only been iterated since then.
𝗟𝗶𝘁𝗲-𝗔𝗥𝗣𝗚: the loot loop, streamlined. Hades makes it work brilliantly. Most mobile titles just borrow the credibility.
𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
74% of players rely on genre labels when choosing a game. Which means when you stamp "RPG" on something, you're activating years of player imprinting, the memories of their first RPG, their expectations of depth, progression, meaningful choice. If your game doesn't deliver on even one of those axes, you haven't just disappointed them, you have broken a contract.
Last week I argued that audience clarity is a design decision. Genre labels are where that decision goes public. Cozy, strategy, bad game, they are all contracts with your audience. RPG is no different, except that the expectations are deeper, and harder to manage because the label covers so much ground.
𝗧𝗵𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀:
What is the actual mechanic you're asking the player to repeat?
Is it 𝘮𝘢𝘬𝘦 𝘤𝘩𝘰𝘪𝘤𝘦𝘴 𝘵𝘩𝘢𝘵 𝘴𝘩𝘢𝘱𝘦 𝘢 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳? Then RPG earns its place.
Is it 𝘬𝘪𝘭𝘭, 𝘭𝘰𝘰𝘵, 𝘶𝘱𝘨𝘳𝘢𝘥𝘦, 𝘳𝘦𝘱𝘦𝘢𝘵? ARPG it is then.
Is it 𝘲𝘶𝘪𝘤𝘬 𝘳𝘶𝘯, 𝘭𝘪𝘨𝘩𝘵 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴𝘪𝘰𝘯, 𝘳𝘦𝘴𝘦𝘵? Say roguelite.
Pretty please, just don't say RPG and hope nobody notices.
The Souls-like label is instructive here. FromSoftware never claimed it. The community built it and this is precisely because it describes something specific enough to set accurate expectations. "RPG" has lost that specificity, it has become what "cozy" was before anyone interrogated it: a comfort word, applied broadly hence meaning almost nothing anymore. Bummer!
The studios getting this right lead with the 𝘧𝘢𝘯𝘵𝘢𝘴𝘺, not the genre. They sell the feeling first, then let the label confirm it, it doesn't have to carry the whole weight.
#GameDesign #GameDev #GamingIndustry #ProductStrategy #IndieGames
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