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Fiona Chin
Seattle, Washington, United States
3K followers
500+ connections
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Experience & Education
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Walmart
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Volunteer Experience
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Dean's Executive Advisory Board Member
Albers School of Business and Economics at Seattle University
- Present 2 years 6 months
Education
Honors & Awards
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#11 of Top 100 Women in Supply Chain
Supply Chain Digital
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You may find it odd that a CFO is sharing this piece, but I think this is a great article from Chip Wilson, distributed in the Wall Street Journal this week on how Lululemon lost its soul. The issue with Lululemon is not that they had (or didn't have) smart financial people. This is a crucial part of any successful business. The classic error occurred when the main conversation was on how to maximize profit(s) in the short term, rather than how to create amazing products for amazing guests with amazing people first and then financial management being used to support this dream first mentality. When you lose sight of the north star of amazing products, with amazing people, for amazing guests, you begin to take short cuts that lead to long term decline. This does not mean unfettered growth with no financial metrics in place, but a relentless focus on the important things first in conversations (innovation, culture, product and customer experience) followed then by conversations on how to make this profitable and sustainable over time (not necessarily in one or two quarters). These two functions can work beautifully together but finance must be second and support the creation of true business value, not just short term, unsustainable profit(s). I have found that the companies that succeed over many years and decades are ones that adopt a founder led/visionary mentality first, innovate constantly and then are supported by absolute excellence in business operations and finance. The reverse can work for a time and is celebrated by Wall Street in the short term but it does not create long term business value. When I think about the CFO I strive to be, it’s not just about bringing absolute excellence in financial and operational management. It’s about aiding the dreams of visionaries and founders to create amazing products and services for amazing guests and to develop/support amazing team members. It will be interesting to see how Lululemon reacts to this article.
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