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Articles by Ed
Activity
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Association Brain Food: a weekly list of free educational resources for the association community featuring good reads from Intuto and Jim Thompson…
Association Brain Food: a weekly list of free educational resources for the association community featuring good reads from Intuto and Jim Thompson…
Liked by Ed Rigsbee, CSP, CAE
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Join Maryland Pharmacists Association for our 144th Annual Convention in Ocean City, MD June 26-28. I'll be there "It's a Shore Thing!"
Join Maryland Pharmacists Association for our 144th Annual Convention in Ocean City, MD June 26-28. I'll be there "It's a Shore Thing!"
Liked by Ed Rigsbee, CSP, CAE
Experience & Education
Licenses & Certifications
Volunteer Experience
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National CAE Outreach Committee Member
ASAE: The Center for Association Leadership
- 1 year
Education
Worked with the ASAE headquarter staff on branding & marketing the Certified Association Executive (CAE) credential.
Publications
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The ROI of Membership-Today's Missing Link for Explosive Growth
Ryjon Books
See publicationThe ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.
The ROI of Membership recognizes that perceived value is what…The ROI of Membership is edgy. It’s one of those infrequent gems that challenges common practice, debunks bad advice about what to do instead, and provides a practical roadmap of how to do it right. Since the advent of the internet, false prophets have predicted the end of membership as a business model. Rigsbee settles the dispute by providing a proven method to make the business case for membership as a business model.
The ROI of Membership recognizes that perceived value is what sustains engagement and the demonstration of tangible value is what earns the perception. Until this book, the process of discovering, identifying, quantifying, and communicating the tangible value of membership has eluded too many worthy organizations.
Rigsbee has provided his colleagues with the final elusive piece for today’s member recruitment puzzle. Based on insight drawn from years of experience as a business and nonprofit executive and advisor, he has laid out a step-by-step process to determine and convey value to current and prospective members in terms that will have meaning to them.
The ROI of Membership is a practical, no-nonsense handbook for how membership driven organizations can meaningfully and honestly articulate their value proposition. It provides a methodology, along with explanation, about why and how you go through the ROI process and then use your findings to grow and retain members.
This book is a truly groundbreaking work. It is different from any other “member recruitment” book available today. It offers both strategy and tactics for proving the ROI of membership, in real dollar numbers. It enables associations to demonstrate the business mindset that members want to see accompany dedication to their cause. And, it provides a means for association executives to embed sustained commitment to a relevant, compelling, and quantified value proposition into the association's culture.
Glenn Tecker -
Kids, Parents & Soccer
Ryjon Books
A 40-year historical look at soccer and the influence of American Youth Soccer Organization, Region 9 on the Conejo Valley in Ventura County, California
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PartnerShift-How to Profit from the Partnering Trend
Wiley
How to develop total organizational partnering for high-level ROI.
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Developing Strategic Alliances
Crisp Publishing
See publicationSimple guide for small business to develop and implement successful strategic alliances.
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The Art of Partnering
Kendall/Hunt
Projects
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Member Recruitment Brochure Template
- Present
See projectDazzle 'em with brilliance rather than baffling them with bulk.
Honors & Awards
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2025 Nido Qubein Philanthropist of the Year Award
National Speakers Association Foundation
The Nido Qubein Philanthropist of the Year Award, presented by the National Speakers Association Foundation (NSAF), honors the extraordinary spirit of generosity within the professional speaking community. Named for Dr. Nido R. Qubein, CSP, CPAE—renowned speaker, philanthropist, and president of High Point University—the award celebrates those who embody the belief that true success includes giving back.
This annual recognition spotlights speakers and leaders who leverage their…The Nido Qubein Philanthropist of the Year Award, presented by the National Speakers Association Foundation (NSAF), honors the extraordinary spirit of generosity within the professional speaking community. Named for Dr. Nido R. Qubein, CSP, CPAE—renowned speaker, philanthropist, and president of High Point University—the award celebrates those who embody the belief that true success includes giving back.
This annual recognition spotlights speakers and leaders who leverage their influence, resources, and time to create lasting impact. Recipients are chosen for their demonstrated commitment to philanthropy, their ability to inspire others toward generosity, and the sustainable results of their efforts. Whether through founding charitable organizations, funding education, or raising awareness for critical causes, honorees show how speaking is a platform not only for influence but also for significance.
The award is presented at NSA’s Influence Conference, serving as a powerful reminder that the speaking profession is uniquely positioned to drive change. Past recipients reflect diverse paths of giving, but all share a dedication to service that strengthens communities and elevates the profession.
By recognizing philanthropic leadership, the NSAF encourages speakers everywhere to embrace generosity as part of their legacy. The Nido Qubein Philanthropist of the Year Award affirms that the greatest measure of a speaker’s success is not applause, but lives transformed through giving. -
Kentucky Colonel
Commonwealth of Kentucky
Commissioned Kentucky Colonel by Steven Beshear, Governor, Commonwealth of Kentucky.
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Paul Harris Fellow
Rotary International
Languages
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English
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Organizations
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American Society of Association Executives
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- Present -
National Speakers Association
Professional Member
- Present
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Most teams are not aligned. They are adjacent. They sit in the same meetings. They use the same dashboards. They report into the same strategy. But…
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Congratulations to Jewel Hazelton, MS IMC on her new role as Executive Director of the Georgia Society of Association Executives (GSAE)! Having had…
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The issue is not lack of intelligence. It is fragmented intelligence. Modern organizations are full of smart people seeing partial truths. The…
The issue is not lack of intelligence. It is fragmented intelligence. Modern organizations are full of smart people seeing partial truths. The…
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"These white guys are different." That's what I told myself for three and a half years while I turned down every invitation they gave me. I was in…
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We get to celebrate George Scharps 6th anniversary today! It's been fantastic watching him grow and seeing how much he's helped us grow, too. He's…
We get to celebrate George Scharps 6th anniversary today! It's been fantastic watching him grow and seeing how much he's helped us grow, too. He's…
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I'm honored to be joining this incredible panel at the #2026IFDF Annual Conference & Trade Show for “Grit & Grace: Legacy, Leadership, and Women in…
I'm honored to be joining this incredible panel at the #2026IFDF Annual Conference & Trade Show for “Grit & Grace: Legacy, Leadership, and Women in…
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I'm always grateful to partner with Ian Russell and the NBC KARE11 team on cybersecurity news stories. This story covers the Delano school district…
I'm always grateful to partner with Ian Russell and the NBC KARE11 team on cybersecurity news stories. This story covers the Delano school district…
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With the recent news about #hantavirus circulating, it’s important to remember that #COVID, #RSV and other seasonal viruses still exist in our…
With the recent news about #hantavirus circulating, it’s important to remember that #COVID, #RSV and other seasonal viruses still exist in our…
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For years, I've had the privilege of being invited to participate in panel discussions. It's one of my favorite venues, as I love the spontaneity of…
For years, I've had the privilege of being invited to participate in panel discussions. It's one of my favorite venues, as I love the spontaneity of…
Liked by Ed Rigsbee, CSP, CAE
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Builder. Veteran. Aviator. Leader. Former AGC President Dan Fordice leaves behind a remarkable legacy of service to the construction industry…
Builder. Veteran. Aviator. Leader. Former AGC President Dan Fordice leaves behind a remarkable legacy of service to the construction industry…
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