Devorah Weitzman

4 quickie website image tips. On y va ! ✏️ Name images appropriately (i.e. chateuxbleu.jpg; not file12345.jpg). Not only helps with organization, it's better for your SEO and helps with accessibility. 🖼️ After you've sized/cropped as needed, run your images through an image optimizer such as ILoveImg.com, Shortpixel.com, or Squoosh.app...Or even better, convert to webp. Because...🏃‍♀️ When you optimize your image sizes, it helps keep your site running fast. ✅ Add Alt Text to all images that explains what the photo is. Totes important for accessibility (screen readers) and SEO. 📌 Don’t use a 2500 pixels wide image if it only needs to be 400px wide (helps with site speed/optimization and image rendering). Handy? Save this. Have questions? Don't hesitate to reach out! Send me a DM or book a call, all at my link in bio. Let's get your website optimized and converting as it should. 💪

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In this video, I’m breaking down 4 proven ways service providers, specifically graphic designers, can consistently get more clients without burning out or guessing what works. Whether you're just starting out or looking to grow, these practical tips will help you boost visibility, tighten up your marketing strategy, and start promoting your business with confidence. 💡 If you're ready to stop wondering where your next client is coming from, this one’s for you. What you’ll learn: 🎯 How to segment audiences for effective outreach 🎯 How to turn leads into clients 🎯 4 simple ways to get more clients 🎯 How to get people talking about you https://lnkd.in/eHjkkx7S

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This is why typography matters For anyone who thinks typography and kerning (letter spacing) isn’t important … Here’s the difference between going to a reputable business or… this guy. Hire a designer. Not AI. Your brand (and reputation) depend on it. #DesignFails #TypographyMatters #GraphicDesign #animateEverything

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Creatives who start brands know one thing: aesthetics matter. On the latest Kirk + Kurtts Design Podcast, Kirk Visola (he/him) and I talk with Haylee Jordan and Anthony Bradley, co-founders of FABRIC — a microdose THC drink designed like a brand people actually want to hold and belong to. It’s not a case study. It’s a real startup. Built fast. Designed well. And they just launched. https://drinkfabric.com/ is LIVE Even cooler — they’re launching with purpose: 100% of proceeds from the first 10,000 cans of Clarity (their lemongrass functional fizz) are being donated to Protect Our Winters. Big takeaways from this episode on brand, creative partnership, give and take, and building something that looks good and does good. Listen here: https://lnkd.in/euJuEp3g #DesignLeadership #Startups #KirkAndKurtts #DrinkFabric #THCDesign #BrandBuilding #CannabisIndustry

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10 steps to the perfect PDP I review dozens of PDPs every week and I always see the same problems pop-up. Image galleries with studio quality images that do nothing to sell the product. Generic descriptions that could apply to any of your competitors. and a lack of rich, targeted content. If I was redesigning a PDP today, here’s what I’d include: 1. Annotated image gallery - Highlight product benefits visually, not just pretty photos. 2. Key benefit bullets - Place 3–5 punchy points next to the ATC, not a generic description. 3. Bundling options - Let people easily upgrade quantity or mix packs to boost AOV. 4. Instant reassurances - Add quick-scan trust bullets like “Free returns” or “Ships fast.” 5. Explainer videos - Show how it works, who it’s for, and why it’s better. 6. Comparison table - Help customers choose by showing why you're better than the alternatives. 7. Real FAQ - Built from customer objections, not fluffy copy. Use it to sell! 8. Reviews that sell - Prioritise UGC, attribute ratings, and photo/video content. 9. Product education - Add deep dives only if needed to convert, not to look smart. 10. No early distractions - Skip ‘you may also like’ - let the PDP close first. - - - Want more CRO tips to grow your DTC brand?   Follow me - Will Laurenson - and grab the free tools on my profile - or join our newsletter to receive them all & more: https://lnkd.in/eV4BXMUC

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Still using static brand guidelines built for print? The kind that haven’t really changed since the late ’90s? It’s 2026. Your brand doesn’t live on paper. Your brand is often RGB. It moves. It makes sound. It shows up on phones, feeds, screens, apps, videos, everywhere. People don’t flip through your brand anymore. They watch it, hear it, tap it, and experience it. So why are your guidelines frozen in time? Your brand should be dynamic. Flexible. Agile. Digital brand guidelines, with motion, sound, and adaptable systems baked in, help teams move faster and keep brands consistent in the real world. Studies consistently show that brands with strong, consistent presentation across channels can drive 20%+ higher revenue than those without. Static PDFs can’t do that. If you want your brand to live in 2026 and beyond, bringing it to life isn’t optional. #ModernBrands #DigitalWorld #MotionGraphics #SonicBranding #BrandPerformance

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LET CREATIVES BREATHE!! Creatives don’t work with “make it nice” they work with clarity. Early on, I used to pass calendars like this: “We need a clean flyer. Make it catchy. Client wants something bold.” Then I would sit back and wait. What came back was often nothing like I expected. Not because the creatives weren’t good, but because I didn’t give enough context. I realized creatives aren’t sitting in client meetings. They don’t hear the nuances, the random comments the client makes, the subtle tension in their tone, or the real reasons behind a request. They only know what you give them. The turning point came when I started briefing differently, sometimes I sit down with them to search for stuff online. I would explain who the audience is. What mood we want to create. Where the design would show up. And what business goal we were trying to achieve. When I added those details, the work came back aligned and with fewer revisions. Working with creatives taught me that doing your job isn’t about passing information. It is about translating vision into action. Your creatives can do incredible work. But only if you give them the right information to work with.

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Here’s my unpopular design opinion: You don’t need to like your logo and maybe you shouldn’t. A logo isn’t for you. It’s an identifier for your business. At a glance, it tells people “oh, I know where I’m buying from.” Think about the golden arches. None of us are debating if they’re “pretty.” We just know they mean chicken nuggets and coffee are nearby. Designing a logo around the business owner is actually a disadvantage: 1) You’re not the customer. I don’t buy graphic design from myself. With over a decade of experience, I don’t need convincing about the ROI of design, but my potential clients do. The logo has to speak to them, not me. 2) You won’t always own your business. Dream bigger, business owners. One day, you could sell your business. When that happens, no one will care about your favourite colours. They’ll care about whether the brand resonates with customers and drives ROI. That’s what makes it valuable. The hard work you put into your business deserves to carry on and that starts with a brand that’s built for customers, not for you.

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Your brand is speaking… even when you aren’t You might not be actively marketing right now, but your brand still is. Every time someone: • Googles you • Clicks your website • Sees anything with your name on They’re forming an opinion …is it the right opinion? Design doesn’t just decorate your business, it signals its credibility. In 2026, the brands that win won’t be louder. They’ll be clearer, calmer, consistent and more considered. #design #graphicdesign #branding

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Stop posting random designs. Every visual you share should serve a business purpose.  Here’s the truth: Design without strategy is just decoration. And decoration doesn’t attract clients explain value, or convert attention into action. Before you hit publish this week, ask yourself:  1. Does this design attract the right audience?  2. Does it convert viewers into taking action?  3. Does it explain the message clearly? If the answer is “no”… it’s time to refine. Because visuals aren’t just about looking good They’re about driving results. This is your Sunday Strategy Drop. Use it to level up your content Start designing with purpose. 📌 Save this for later. 📌 Share it with a designer friend to support them. #BrandIdentity #DesignThatConverts #PersonalBranding

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Your Meta Ad Account Isn’t “Underperforming.” It’s Just a Mess. You’re not being throttled. The algorithm isn’t out to get you. And no, your “audience isn’t saturated.” You just don’t have a system. If you’re spending $1K–$5K/day and your account structure looks like a graveyard of random campaigns and 47 ad sets fighting for budget… You’re the bottleneck. Here’s what a functional account looks like at that level: ✅ 1 Testing Campaign – 3–5 ad sets – Single variable tests (not 6 changes in one ad) ✅ 1 Scaling Campaign – Broad targeting only – Creatives that already proved themselves in testing ✅ 1 Retargeting or Evergreen Campaign – No more than 2-3 ad sets – Focused on conversion efficiency, not volume That’s it. Clean structure = clean data. Clean data = smart decisions. Smart decisions = scalable performance. And guess what? This works across literally every brand we manage—from $1K to $50K/day. If your account feels like chaos right now, fix the foundation before you try scaling. Want to see the breakdown in a Notion doc? Comment “structure” and I’ll send it over.

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For agencies: When is the right time to bring in external design support? If your in-house team is stretched, deadlines are looming, or you need specialized expertise, it's often more strategic to bring in a reliable freelance partner. It's about proactive problem-solving to maintain quality and client satisfaction. What factors do you consider when seeking external support? #AgencyChallenges #DesignSupport #FreelancePartner #CapacityPlanning #USAgencies

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