Desiree Doubrox

The Road to Successful Book Publishing In this episode of What’s the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes to get a book into the world—and keep it thriving. Rick’s journey into the publishing industry began unexpectedly when he stepped in to help his wife, Lori, launch her children’s book series. What started as a short-term project turned into a lifelong passion for book marketing and self-publishing, leading to the creation of Stress Free Book Marketing. Now, Rick works with independent authors to help them navigate the complexities of self-publishing, from cover design to distribution and marketing strategies. LISTEN here: https://bit.ly/30x66oA WATCH here: https://lnkd.in/dQuupZKZ #author #bookmarketing #bestseller #bookpublishing #stressfreebookmarketing #whatsthepoint

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🔥 3 Essential Tips for Real Estate Agents to Shield Clients from Wire Fraud 🔥 I teach agents to show their value by leading with safety! Be the agent always talking about protecting the consumer: buyers, sellers, and even FSBOs! 1️⃣ Initiate with a Safety & Security Consultation Lead with safety: Before any funds are transferred, schedule a dedicated session to discuss security measures. Turn your Buyer Agreement signings into safety and security consultations, too!😲 Educate clients: Highlight prevalent real estate wire fraud scams, emphasizing how cybercriminals often impersonate trusted parties like title companies or lenders.😳 Establish verification protocols: Encourage clients to verify wire instructions through a confirmed phone call to a known, trusted number. Hopefully, yours!!! 2️⃣ Be the Agent Advocating for Safety & Cybersecurity Proactively address cyber risks: Discuss potential threats openly to build trust and awareness. Explain Business Email Compromise (BEC) scams: Inform clients about tactics where fraudsters hack emails to send fraudulent wiring instructions. Recommend fraud prevention tools: Suggest services like CertifID as a resource to prevent wire fraud. 3️⃣ Learn the Importance of Cyber Insurance Agents should talk to your E&O Agent about cyberinsurance. It isn't optional in the day of cybercrime, wire fraud, and gen AI cybersecurity. 🚀 Call to Action: Pursue Expert-Led Training NOW! 🚀 Recognize the scale: Real estate wire fraud has escalated dramatically, with annual losses reported to the FBI's Internet Crime Complaint Center (IC3) growing from $9 million to $446 million over the past decade. Protect your clients and reputation: Equip yourself with cybersecurity best practices through specialized training. Act immediately: Schedule a real estate cybersecurity training session today to stay ahead of potential threats. Check out @realtor.org safety resources! National Association of REALTORS® 📢 #RealEstateWireFraud #CyberSecurityForAgents #WireFraudAwareness #SafeTransactions #BECScams #CyberCrime #LeadWithSafety #RealEstateScams #FraudPrevention #RealtorTips #REALTORSafety #realestatesafeyy

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"Those who flow as life flows know they need no other force." - Lao Tzu🙏 Success happens when we are in flow state. Flow state is a state of mind that happens when we become immersed so completely in an activity that we lose track of time. In this state, our brains: 👇 ↳ Maximize productivity & performance ↳ Eliminate procrastination ↳ Minimize distraction As leaders, we want to make sure we're in a state of flow, or we tend to:👇 ↳ Act out ↳ Cut out ↳ Burn out ↳ Stress out Examples of those in flow state:👇 ↳ Hobbyists/Crafters ↳ Entrepreneurs ↳ Musicians ↳ Athletes ↳ Dancers ↳ Gamers ↳ Artists ↳ Yogis How to achieve a flow state:👇 ↳ Identify most favored activity ↳ Choose most focused time of day ↳ Turn off all notifications... and engage Are you in Flow State❓ ----------------- ♻️ Repost to help your network grow 🔔 Follow Peter Jansen for posts like this 📽️ Video credit: IG @exploreinhk

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A helpful Sandler Rule: Use third-party stories. . . Stories build trust, lower defenses, and help prospects see themselves in the situation. 👉 Have you used this technique before? What are your thoughts? And remember—sometimes the right answer is “not now.” Setting expectations and giving clients permission to say “no” makes them feel safe, keeps the relationship strong, and opens the door for future conversations. Scott Bliss Jamie Bolak Maximum Performance Management

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Mastering the Art of Selling While it may sound simple, mastering the art of selling requires confidence and thorough preparation. Gather all the details and facts, then synthesize and strategize until you can present your points clearly. When you communicate in a way that conveys success and the positive aura you've created, clients will feel more at ease. By effectively showcasing your technical competencies and aligning with your core values while establishing emotional connections, you enhance likeability, trust, and perceived value. Now, let's get to work on elevating your selling skills even further. #MasteringTheArtOfSelling #SalesSkills #Confidence #Preparation #ClientEngagement #EmotionalConnection #Likeability #TrustBuilding #ValueProposition #SalesStrategy

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You don’t need to be a “natural-born seller” to grow your book of business. You need a system built for real life. If you’re an attorney, consultant, or professional juggling billable work and business development, you’ve probably thought: ➟ “Selling” feels awkward. ➟ I’m not wired for this. ➟ I don’t have time. You’re not alone. And you’re not wrong. But here’s the shift: Business development isn’t a personality. It’s a process. One that puts people first. One you can build into your weekly rhythm (without being salesy or pushy). Try this: 1. Focus on your MITs ↳ Your Most Important Tasks drive growth. • Send 3 outreach messages this week • Share 1 value offer every two weeks    2. Anchor the habit ↳ Don’t wait for motivation, build a ritual: • Tuesday coffee = outreach • Friday lunch = check-in with someone    3. Track to make it stick ↳ Each week, jot down: • Who you reached out to • What value you offered • What next step (if any) came from it    4. Review Monthly. Adjust Often. ↳ Every 30 days, zoom out: • What worked? • What felt off? • What’s worth doubling down on?    5. Build a Weekly Rhythm ↳ Don’t wing it, plan it. Try this: • Monday = review pipeline • Tuesday = outreach • Wednesday = follow up • Thursday = share value • Friday = reflect + prep    6. Keep It Human ↳ Relationships drive results. So: • Ask thoughtful questions • Follow up like a friend • Help without expecting anything back    You don’t need a personality transplant. You need a rhythm that fits who you already are. When you stop trying to sell and start showing up with value everything changes. What’s one step you’ll try this week? 📌Follow Mo Bunnell for client-growth strategies  that don’t feel like selling.

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How can your book become a powerful marketing tool to land speaking engagements and enhance your authority? This week's guest expert is Dr. Yaniv Zaid, also known as Doctor Persuasion, an acclaimed speaker and bestselling author specializing in persuasion, marketing, and sales. He shares strategies to transform your book into an effective tool for securing speaking opportunities and building your expert brand. From managing stage fright and engaging audiences to leveraging your book during presentations, Dr. Zaid offers actionable insights to aspiring speakers. Understanding and implementing these strategies can help set you apart as a dynamic thought leader. Turning Your Book into a Marketing Tool: Use your book to get speaking opportunities and show your expertise. Overcoming Stage Fright: Learn simple ways to calm nerves and speak naturally instead of performing. Preparation and Practice: Prepare well by knowing your audience, managing your time, and adjusting your content for each event. Connecting with Your Audience: Discover how to start strong, use humor wisely, and build common ground with listeners. Ending with a Call to Action: Finish your talk clearly by summarizing main points and giving the audience simple next steps. Tune in to discover how to use your book as a powerful marketing tool to land speaking gigs and enhance your authority. The link to listen is in the comments. #bookmarketingmentors #authormarketing #professionalspeaking #DoctorPursuasion

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What you do in the first 8-30 seconds of your speaking goes a long way in determining how your audience responds to you. As a professional, the need to maintain executive presence cannot be overestimated. These are the three ways to cultivate your presence whether you are asked to speak. Watch and share! Your Partner in speaking progress, Joyce Daniels – Queen of Talk [Tribe Leader - The Money Making Mouth Tribe Over $40,000 already collectively earned in Q1 and Q2 2025 – from speaking ALONE!] #PublicSpeaking #ExecutiveTraining #CorporateCommunication #CoachForExecutives #MoneyMakingMouth

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People overcomplicate writing a book. Listen, if you’re a founder, CEO or seasoned entrepreneur: Avoid: ❌ Thinking you need to “be a writer” first ❌ Waiting until you have “more time” ❌ Believing your story isn’t unique enough ❌ Obsessing over publishers and perfection Instead: ✅ Start by clarifying your message ✅ Package your credibility into a simple framework ✅ Talk it out before you write it out ✅ Focus on impact, not literary flair Build from there. Because here’s the truth most people miss: You already have what it takes. You’ve built companies, made tough calls, earned scars. The book is just the next level of leverage. Plus, more importantly, it's a powerful way to leave a legacy.

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It’s a tough pill to swallow, but running a successful family business means clarity must come before comfort. Blurring roles between “Mom,” “CEO,” “Brother,” and “Partner” leads to confusion, frustration, and resentment. That’s why clear boundaries, responsibilities, and decision-making frameworks are essential. You’re not choosing between family and business. You’re choosing structure that supports both. Learn how to set those boundaries in our latest blog: 👉 https://lnkd.in/gvYJjh-3 Ever had a situation where family loyalty clouded a business decision? Drop your story below.👇 #FamilyBusinessTips #BusinessBoundaries #Leadership

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