David Booth

The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and… Show more

The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights. David first goes through each application and shares best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer. Show less

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course,… Show more

Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, Dave Booth walks you through a framework that examines the roles and benefits of each "layer" in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships. Show less

Learn what Google Analytics Premium is and what it can do for your business. David Booth compares the Premium feature set and price point to the standard Google Analytics offering and shows how to leverage exclusive features like increased sampling limits, creation and import of custom data, roll-up reporting, custom funnels, and more to get the most out of your data. He then reviews the product integrations with DoubleClick, BigQuery, and Google Tag Manager, and explains the different ways to… Show more

Learn what Google Analytics Premium is and what it can do for your business. David Booth compares the Premium feature set and price point to the standard Google Analytics offering and shows how to leverage exclusive features like increased sampling limits, creation and import of custom data, roll-up reporting, custom funnels, and more to get the most out of your data. He then reviews the product integrations with DoubleClick, BigQuery, and Google Tag Manager, and explains the different ways to buy Google Analytics Premium if it makes sense for your organization. Show less

Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world.

In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links… Show more

In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO. Show less

In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. (1st Ed. May 2011)

Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.

Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.

The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful… Show more

The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Show less

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world… Show more

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included. Show less