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Collin Campbell shared thisTariff exposure is not hitting every U.S. market the same way. Michigan and Texas carry more risk through automotive and vehicle parts, while Kentucky and Maryland are tied more closely to aluminum. Our latest research digs into what that unevenness could mean for commercial real estate, from 3PL demand and bonded warehouse use to developers leaning toward higher-conviction projects over speculative builds. Full story via Connect CRE.Report: Tariffs Won’t Impact Every U.S. Market in the Same Way - Connect CREReport: Tariffs Won’t Impact Every U.S. Market in the Same Way - Connect CRE
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Collin Campbell shared thisTenant strategy used to lean on labels and price tiers. That's not how people actually shop anymore. In our latest Retail Remix, Jessica Gangoso digs into why consumers move across brands, concepts, and price points based on identity, occasion, and convenience rather than category. Worth a read if you're thinking about what that means for tenant curation. https://cushwk.co/4yyVegPCollin Campbell shared thisThe next generation of tenant strategy has to follow the customer. In our latest Retail Remix article, Jessica Gangoso explores why traditional labels and price tiers no longer tell the full story. Today’s consumers move fluidly across brands, concepts, and price points based on identity, occasion, convenience, values, and cultural relevance. See what that shift means for the future of tenant curation in The Retail Remix: The New Playbook for Tenant Curation>> https://cushwk.co/4yyVegP
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Collin Campbell shared thisInteresting data point from our Q2 AI Impact Barometer: adoption and investment are accelerating across regions, but the downstream effects are not converging. They are moving in different directions depending on where you look. Worth a read if you're trying to understand where those gaps are showing up and why they matter.Collin Campbell shared thisAI is advancing quickly, but its economic effects are becoming less uniform. Our latest Q2 AI Impact Barometer tracks how adoption, investment, growth and employment are shifting across the Americas, Europe and Asia Pacific. The update shows a widening gap between where AI momentum is building and how that momentum is translating into economic, workforce and real estate performance outcomes. Read the latest Barometer for the full regional picture: https://lnkd.in/gvTM6SF5
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Collin Campbell shared thisCongratulations to Stephanie Greene on being named one of Sustainability Magazine's Top 250 Sustainability Leaders of 2026. What I appreciate about working with Stephanie is that sustainability never shows up as a separate conversation. It's already in the room when we're talking about operations, cost, and what a client actually needs five years out. That's harder than it sounds, and it's why recognition like this is well earned. Congratulations, Stephanie.
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Collin Campbell shared thisOur multifamily teams manage more than 144,000 units nationwide. That is a large enough sample that the trend calls come out of the actual portfolio rather than the headlines. The latest Top Trends in Multifamily report points in a fairly consistent direction. Leasing activity is accelerating, occupancy is improving, rent growth is positive, and concession pressure is starting to ease. Worth a read if you're active in multifamily. https://cushwk.co/47ov4CP
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Collin Campbell shared thisTariff questions are showing up in most of the client conversations I'm having right now, usually pointed at warehouse and distribution decisions. New research from our team maps where that pressure is actually concentrated across North America. Worth a look if you're active in industrial or logistics.
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Collin Campbell shared thisThe rate headlines make it sound simple. Ten-year up, bad. Ten-year down, good. Kevin Thorpe's latest Note is a good reminder that the level of the 10-year matters less than why it's moving. Rates easing because inflation is cooling is a very different signal than rates easing because growth is stalling. Worth a read if you are waiting for rates to come down before making a decision. The reason behind the move probably tells you more than the number does.
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Collin Campbell shared thisOur Medical Outpatient Building Capital Markets update is out. Investment sales hit $6.7 billion in the first half of 2026, up 21 percent year over year, and portfolio sales exceeded $2.6 billion, more than double the volume from the first half of 2025. Full coverage on GlobeSt.MOB Lending Nearly Doubles as Investment Sales AccelerateMOB Lending Nearly Doubles as Investment Sales Accelerate
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Collin Campbell shared thisOur Q2 2026 U.S. Office MarketBeat report is out, and the office market keeps sending mixed signals worth paying attention to. 60 percent of U.S. markets recorded positive net absorption over the past four quarters, and Class A space is doing most of the work, nearly 24.5 million square feet absorbed over the year, 71 percent above the overall market. AI firms are a big part of the story. They leased 2.9 million square feet in San Francisco in the first half of 2026, 38 percent of that market's total leasing volume, and nearly 1.7 million square feet in New York, already 66 percent above all of 2025. Full report via AllWork.Office Demand Is Broadening Across The U.S., But Hybrid Work Has Tenants Raising The BarOffice Demand Is Broadening Across The U.S., But Hybrid Work Has Tenants Raising The Bar
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I look forward to it Chris.
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Collin Campbell liked thisCollin Campbell liked thisOn October 8, Cushman & Wakefield CIO Collin Campbell will join Unframe Field CTO Chris Slovak for a discussion on what it takes to drive AI initiatives at enterprise scale. Their conversation will cover: - Build, buy, or build together - Why organizations are shifting attention from token consumption to business outcomes - How AI is changing the economics and future of SaaS The session is designed as an open discussion grounded in real-world experience, including lessons learned, challenges encountered, and candid perspectives on enterprise AI adoption. Register here: https://cushwk.co/4z1v9a8
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Collin Campbell liked thisCollin Campbell liked thisEnterprise AI strategies tend to stall before they turn into results. Get inside the real AI transformation at Cushman & Wakefield for Commercial Observer's Spotlight Case Study series, presented in partnership with Unframe. This is a candid fireside chat with Collin Campbell, CIO at Cushman & Wakefield and Chris Slovak, Global Field CTO at Unframe about three of the most debated topics in the industry right now: build v. buy v. building together, tokenmaxxing, and the future of SaaS. 📅 October 8 | 11:00 AM ET / 8:00 AM PT 📍 Zoom Webinar Register at the link in comments.
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Collin Campbell liked thisCollin Campbell liked thisLooking forward to the infra/structure conference in a couple of weeks. Let me know if you're going to be there and would like to meet!
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Collin Campbell liked thisLooking forward to discussing markets with Kevin! We have worked together for 13 years and I think we will have a great discussion. Register below!Collin Campbell liked thisI'm honored to partner with the Institute of International Bankers (IIB), Jonathan Schindler, Kevin Thorpe, and Rebecca Rockey to host a webinar on the U.S. Economic, Real Estate, and Capital Markets. Join us October 6th at 11 AM. Cushman & Wakefield / Institute of International Bankers
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Collin Campbell liked thisNever thought I'd return to my alma mater in the capacity of a guest speaker. This is truly one of those pinch-me moments I'll carry with me my whole life. Huge shout out to Eric VandeVoorde, Karen Hull and Kati Hutsell for enabling this.Collin Campbell liked thisEvery large company has bought into AI. Far fewer have figured out how to get their people to actually use it. That gap is a job—and it's hiring. Join Purdue MEM alum Naman Pandey for “𝐅𝐨𝐫𝐰𝐚𝐫𝐝 𝐃𝐞𝐩𝐥𝐨𝐲𝐞𝐝: 𝐇𝐨𝐰 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐩𝐞𝐫𝐬𝐨𝐧 𝐞𝐯𝐞𝐫𝐲 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐧𝐞𝐞𝐝𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐢𝐭𝐬 𝐀𝐈 𝐫𝐨𝐥𝐥𝐨𝐮𝐭,” on Saturday, September 26th in KRAN G016 from 11:30am-12:30pm. RSVP today; spaces are limited: https://lnkd.in/gnC5i_Zw 𝐖𝐡𝐨 𝐈𝐭’𝐬 𝐅𝐨𝐫: Open to any Purdue student, undergrad or grad, in any major. You don't need to be a computer science student, and you don't need to already know how to code. If you understand how real work gets done and you're willing to build something and get it wrong a few times, this path is open to you. Engineers, management and business students, designers—the role sits at the crossing point of all of them. 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮’𝐥𝐥 𝐋𝐞𝐚𝐯𝐞 𝐖𝐢𝐭𝐡: R O L E: A clear picture of the forward-deployed / AI product owner job and why demand for it keeps climbing. P L A N: A concrete, this-semester way to upskill into it—whatever your major. H U N T: How these jobs actually get found, targeted, and won—including the interview. R E C E I P T S: Real stories from inside a Fortune 500 Claude rollout: What worked, what broke. 𝐎𝐮𝐫 𝐒𝐩𝐞𝐚𝐤𝐞𝐫: Naman Pandey is a Claude Product Owner and forward-deployed engineer at Cushman & Wakefield, a Fortune 500 commercial real estate firm, where he leads the rollout of AI across the enterprise. He holds a master's from Purdue's Engineering Management program and engineered his own path from analyst work into AI product ownership—building the role before it existed on any org chart. He hosts the Ready Set Do Podcast—125+ episodes on building a career across India and the US—and presents with the Chicago AI Builders Circle and other major Chicago AI conferences. More at readysetdopodcast.com. See you there! #PurdueUniversity #Engineering #EngineeringManagement #AI
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Collin Campbell liked thisCollin Campbell liked thisI'm looking forward to joining fellow technology leaders at CIO100 Leadership Live Boston on September 24. Across two sessions, I'll be sharing perspectives on technology-enabled business transformation, scaling AI across the enterprise and turning innovation into measurable business impact. As AI continues to reshape how organizations operate, success depends on more than adopting new technology. It requires strong foundations, clear ownership and a focus on helping people adapt and thrive through change. I'll be sharing perspectives from Cushman & Wakefields journey and discussing how organizations can build resilience, accelerate innovation and create lasting value. See you in Boston! #AILeadership #RealTalk #BusinessTransformation
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