Carlos Fourzan

Marketers like Camilo R. Escalante and Erik Thomas have told this to Portada in the past: Spanish-language TV tends to have a higher engagement rate than English-language TV with segments of the Hispanic audience. New research by EDO vindicates this. https://lnkd.in/dUrBt-VS #Hispancmarketing #Brandmarketing

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The Walt Disney Company’s new deal with TelevisaUnivision isn’t just about #soccer, it reflects a broader industry shift toward treating #Hispanic audiences as foundational, not fringe. What was once considered an add-on is now becoming a core #strategy for platforms looking to grow and retain diverse audiences. https://lnkd.in/e_4_9v3K

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📢 Announced today: TelevisaUnivision and Roku are teaming up to give advertisers a simpler, smarter way to connect with U.S. Hispanic audiences. With TelevisaUnivision becoming the exclusive reseller for Roku Media’s Spanish-language supply, advertisers can now tap a unified Hispanic audience segment powered by the Roku Data Cloud and TU’s Household Graph.  The result is precision targeting, meaningful scale, and premium environments across ViX360 and Spanish-language content on Roku. Learn what the partnership unlocks for marketers: https://lnkd.in/eXaPYVjQ #Roku #CTV #Streaming #Advertising #AdTech

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Hispanics love radio. And the data keeps proving it. A strong read from Annette Malave (RAB) highlights what many of us in audio already know — Hispanic consumers continue to over-index on radio listening, trust it, and act on what they hear. According to Nielsen’s Audio Today study, radio reaches 93% of Hispanic adults each month, with especially heavy listening happening in-car and away from home — moments where decisions are made and brands are remembered. This matters for: • Marketers building reach and frequency • CFOs focused on efficiency and ROI • CPG, Pharma, Auto brands driving consideration • And political advertisers, where trust, repetition, and persuasion are everything Radio isn’t legacy media. It’s proven, trusted, and delivering results — especially with Hispanic audiences. If radio isn’t a meaningful part of your media mix, you’re leaving impact (and votes, sales, and share) on the table. Article in the comments. 📌 Credit: Annette Malave Malave, Radio Advertising Bureau 📊 Source: Nielsen Audio Today – Hispanic Consumers Rich Tunkel Cecilia J. Mike Hulvey Tammy Greenberg #HispanicMarketing #AudioAdvertising #RadioWorks #PoliticalAdvertising #CPGMarketing #PharmaMarketing #AutoMarketing #TheRadioLady

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While the "Cuesta de Enero" is real, many advertisers make the mistake of going dark because Search-based queries tend to have lower density this month or fiscal budgets aren't final. In Latin America, January is about movement. People are traveling, socializing, and ordering in. This is why I found this Indixital article so relevant—but with a local twist. To bridge the gap when search intent is low, Uber Advertising is a game-changer for brands in our region: 📍 Be where the movement is: While traditional Search decreases, Uber rides and Uber Eats orders remain high. 🎯 Audience Building: Use high-intent location data to reach users based on where they actually go (malls, airports, restaurants). 🛍️ Driving Sales: Transition from "searching" to "buying" by appearing exactly when a user is thinking about their next meal or destination. Use the low-competition environment of January to build your audience now. Check out the full article on the January slump here: https://lnkd.in/eZAKMvtf #LATAMMarketing #UberAdvertising #DigitalStrategy #MarketingTrends #RetailMedia

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After an energizing week at Cannes Lions, one thing was impossible to ignore: in a media landscape defined by fragmentation and transformation, culture and community remain the most consistent drivers of connection and growth. The TelevisaUnivision team showed up across 14+ stages – including Axios, Beet.TV, Ad Age, Stagwell Sport Beach, The Female Quotient – to highlight the ways we’re helping shape the next decade of brand-building. In every conversation, one question rose to the top: How are marketers REALLY showing up for the fastest-growing audience in America, and are they showing up in an authentic way that truly resonates with the community? Latino self-awareness is rising. Brand recognition is not. That’s the headline from the Hispanic Sentiment Study 2025, which launched in partnership with We Are All Human Foundation and Claudia Romo Edelman in Cannes. The data is clear: 77% of Latinos now recognize their positive contributions to American society—up from just 14% in 2018. Yet only 32.5% feel that brands reflect their values. This is the core tension of what we call the Recognition Recession—a disconnect between a community that’s more confident, capable, and economically vital than ever, and a marketplace that still too often overlooks or under-engages them. The business case is undeniable: $4.1 trillion in economic output—larger than the UK or India 70% of U.S. population growth 101% of labor force growth through 2033 Brands that treat Latino engagement as a once-a-year message or a DEI checkbox are already behind. The path forward is long-term, localized, and intentional—through cultural investment, co-creation, and in-language storytelling that respects the full reality of this audience. And there’s no better partner to lead that work than TelevisaUnivision.

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