Alberto Pardo (Banano)

📈 Retail Media in LATAM: The Commerce Disruption 🛒 Retail Media is the fastest-growing advertising category, with a projected market value exceeding $160 billion globally in the coming years (according to eMarketer/Insider Intelligence). In Latin America, this trend is rapidly gaining traction, transforming retailers into powerful publishers with players like Amazon Ads, Rappi Ads, OXXO Retina Media, Cencosud Media, Walmart Connect, Mercado Ads, Uber Advertising, and Magalu Ads, and with room for others that already have a significant retail presence. 💰 Currently, Mexico and Brazil concentrate the largest investment, representing over 80% of #RetailMedia spending in LATAM. The projection for the region shows a Compound Annual Growth Rate (CAGR) exceeding 20% in the next 3-5 years. Firms like GroupM and Boston Consulting Group (BCG) signal this growth, driven by the increasing need for First-Party Data amidst the disappearance of cookies. The value lies not just in selling ads, but in the operational margin it generates, offering a new source of high-margin revenue for retailers. How Has Retail Media Gained Traction and Grown? 🚀 They started with search ads (Onsite) but have rapidly expanded into Display (Offsite), extending the retailer's data across the web for retargeting and prospecting. They provide transactional data (First-Party Data)—verified information on actual purchases and purchase intent—which is superior to generic navigation data. They offer the unique ability to measure Return on Investment (ROI) directly by linking ad exposure to the sales closing, whether online or in the physical store (omnichannel). They allow advertisers to reach the customer at the "moments of truth" (online or physical purchasing moments), offering advertising formats that are highly relevant and contextual. Investing in Retail Media is gaining high-value visibility into your consumers. #RetailMedia #LATAM #DigitalStrategy #DigitalAdvertising #CommerceMedia #FirstPartyData #ROI

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Mexico’s biggest e-commerce event, #HotSale2025, reached a historic MX$42.7B (US$2.5B) in sales: up 23.7% from last year! 🚀 Netquest's panel played a key role in providing insights behind this growth, alongside great partners like Onclusive Social, Shalion, and others. 🛒 Key highlights we helped uncover: 4 in 10 internet users made a purchase 90% used digital channels, 60% shopped exclusively online Strong gains among millennials, women, and northern regions 🔝 Top drivers: Convenience, exclusivity, fast delivery Leading categories: fashion, beauty, electronics 83% felt secure shopping online As always, Netquest's mission is to power smarter decisions with accurate, high-quality behavioral and survey data. cc: Asociación Mexicana de Venta Online "AMVO"​ #HotSale2025 #Ecommerce #BehavioralData #DigitalMexico

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Most people ask for permission. Mariano Filippini doesn’t wait. He builds.  From leading global content at TelevisaUnivision to serving as CEO of the Miami Sharks to now founding Gen-FC — the first AI-driven soccer channel that gives exposure to the next generation of future stars — Mariano’s career reads like a masterclass in calculated risk and creative reinvention. He’s gone from corporate boardrooms to entrepreneurial battlefields. From managing billion-dollar brands to building something from scratch. And through it all, he’s led with humility. He’s proof that ambition doesn’t have to mean ego… and that real leadership is about empowering others to grow with you. Mariano’s story is a reminder that the best leaders don’t chase titles. They chase impact. This episode of Hire Learning dives deep into: ⚽ How calculated risk leads to meaningful change ⚙️ What it takes to build proactive, purpose-driven teams 🌎 The mindset shift from corporate success to entrepreneurial growth Mariano — thank you for the honesty, the insight, and the fire. You’re what modern leadership looks like. 🎧 Listen now on YouTube, Apple, Spotify, or wherever you get your podcasts. Link in comments. 👇 – Hey, I’m Oz. 👋 I’ve helped companies like Blackstone, Amex, and Condé Nast hire similar to the top 1%. Now I’m building AI to shape the future of management—and help professionals gain the skills they need for the jobs of tomorrow. Message me for more information! #MSH #AeonHire #HireLearning #Leadership #HealthcareInnovation #AI #DigitalTransformation #FutureOfWork #TechLeadership #PeopleFirst #AIinHealthcare #CultureMatters

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Miami has done a great job attracting tech companies and investment over the past few years. The city’s energy, ambition, and momentum are undeniable. Miami’s path to becoming a global tech hub depends on continuing to attract tech companies, which will require 𝐝𝐞𝐞𝐩𝐞𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐨𝐜𝐚𝐥 𝐭𝐞𝐜𝐡 𝐭𝐚𝐥𝐞𝐧𝐭 𝐛𝐚𝐬𝐞, the people who will power those companies (and create new, “homegrown” ones). The way to do that is by embedding access locally, in the community colleges, state schools, and universities that anchor the region and already serve the majority of the students. This kind of place-based work is how true systems change happens. When given the right support, these schools become engines of opportunity. They’re where the next generation of engineers will be trained, which makes it the area where we can make the greatest impact. CodePath has already seen what’s possible in Miami. We’re now serving about 16% of all computer science students in South Florida and we’re on track toward our goal of 700% growth in the region over the next five years. Not only that, our graduates who pursue software engineering careers are leaving with job offers averaging $92,000 in first-year salaries. Miami is proving the power of aligning higher education, philanthropy, and employers around talent. It’s a blueprint for how regions everywhere can unlock talent at scale. We know that if opportunity is confined to a handful of elite universities, we’re leaving talent on the table AND holding back entire regions from shaping the industries of the future. Grateful to Opportunity Miami and Rodrick Miller, Suzette Laboy, and team for spotlighting this work and for leading the conversation on how cities and regions can transform their economies through education. Check out our conversation here https://lnkd.in/gN4MUp-r

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🚀 CASE STUDY: Reaching more subscribers with the Bango DVM™ – the ViX growth story ViX owned by TelevisaUnivision, is the world’s first large-scale global streaming service exclusively serving the Spanish-speaking community. In 2022, TelevisaUnivision connected with the Digital Vending Machine® (DVM™) from Bango to open new telco channels across Latin America, the US, and beyond for its ViX streaming service – simplifying access for subscribers and powering faster growth. Using the Digital Vending Machine®, ViX was able to: ✔️ Build for scale from day one ✔️ Onboard partners efficiently using Bango High-Level Design documentation ✔️ Gain deeper insights through combined reporting and analytics The result: 🌟 8 B2B partners launched, generating 13 active integrations across Mexico, the US, and Central America 🌟 Time-to-market reduced to around 8 weeks per integration 🌟 Faster expansion into priority markets 🌟Smart Top-Ups introduced to flexibly serve prepaid users “By working with Bango we can get time to market to around eight weeks, which is very good.” - Vanessa Rosas, General Director, Global Distribution & Streaming Partnerships, TelevisaUnivision 👉 Read the full case study here: https://lnkd.in/de6nvKee #SuperBundling #SubscriptionEconomy #Streaming #PartnerMarketing #DVM #DigitalDistribution

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Brazil and Paraguay on the Radar: Betsson Accelerates Expansion in Latin America 🚀 Betsson Group recorded an impressive 70.3% revenue growth in Latin America in the first quarter of 2025, reaching €74.5 million representing 25% of the company’s global revenue. With successful operations in Argentina, Colombia, and Peru, the company is now strategically prioritizing Brazil and Paraguay. According to Blask, Brazil leads in absolute growth in iGaming, with 170 million online users and the highest rate of new player acquisition. Betsson’s move highlights that Latin America is not just the future but the present of iGaming. We witness every day the importance of adapting media and influence strategies to local nuances. Each market has its own culture, channels, and specific timing. 🔍 How is your company positioning itself amid this Latin American expansion? #iGaming #MediaBuying #MarketingdeInfluencia

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While the "Cuesta de Enero" is real, many advertisers make the mistake of going dark because Search-based queries tend to have lower density this month or fiscal budgets aren't final. In Latin America, January is about movement. People are traveling, socializing, and ordering in. This is why I found this Indixital article so relevant—but with a local twist. To bridge the gap when search intent is low, Uber Advertising is a game-changer for brands in our region: 📍 Be where the movement is: While traditional Search decreases, Uber rides and Uber Eats orders remain high. 🎯 Audience Building: Use high-intent location data to reach users based on where they actually go (malls, airports, restaurants). 🛍️ Driving Sales: Transition from "searching" to "buying" by appearing exactly when a user is thinking about their next meal or destination. Use the low-competition environment of January to build your audience now. Check out the full article on the January slump here: https://lnkd.in/eZAKMvtf #LATAMMarketing #UberAdvertising #DigitalStrategy #MarketingTrends #RetailMedia

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🎮 Mobile gaming’s growth story has two powerful arcs - Premium Markets and Rising Markets! Where the real growth opportunity lies? 💡Projected global gaming revenue will exceed $205B by 2026 💡U.S. ARPU stands at $60+ per user, with Western Europe in similar territory.  💡LATAM (+13% growth) and MENA (+18%) are leading in expansion and rapidly improving LTV for developers. The opportunity is clear: ✅ Premium markets = Maximize monetization ✅ Emerging markets = Scale cost-effectively with rising returns 🏆 Winning developers unify both - and that requires a smarter, global-first platform. Digital Turbine : Your 360° Global Growth Partner🚀🌍 - We transform ambition into action by turning distribution challenges into growth engines📈: 🚀Scale with impact - Tap into millions of devices globally through on-device platform.  🎮 Embed discovery natively - Leverage deep OEM & carrier partnerships to surface your game right on consumers’ mobile. ✨Activate every touchpoint - Multi-channel UA toolkit with frictionless user acquisition 🌍 Go global with one integration - Streamline access to 90+ countries  💰 Supercharge monetization - Transparent, flexible revenue via DT Exchange, mediation, and Offer Wall formats. In a landscape where high-ARPU and high-growth markets coexist, the winners will be the developers who can globalize with intent and efficiency. Let’s partner to capture both - from the US to LATAM to MENA and beyond- through a smarter, faster, 360° growth engine! #Gaming #GlobalGrowth #UserAcquisition #DigitalTurbine #MobileGaming #Appgrowth

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