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Articles by Ash
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You're introducing a new product to your team. How do you effectively convey its unique value proposition?
Unique value is the lede here and here’s how I get that across: 1. Pick two axes customer value that other products/alternatives underserve. 2. Go to extremes on both axes to create unique differentiation. 3. There is no step 3.
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How do you train your sales and customer support teams in messaging?
Rather than decoupling "understanding your audience" from "training your teams in messaging", I'd recommend training your front-line customer support and sales teams in problem discovery interviewing techniques so they do this routinely as part of their daily work. This is the most effective and scalable way for understanding customers and building rich and insightful customer and buyer personas.
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How do you balance building, enhancing, and fixing features?
While vision and strategy create meaning and purpose, I'm not convinced they are enough to prioritize the backlog. This comes from baselining your current product metrics and identifying hotspots (bottlenecks or constraints) that stand to drive the biggest impact (traction) in the business model. Then align your team and stakeholders around a time-boxed goal and constraint to break. I'm an advocate for using 90 days which is long enough to drive measurable impact yet short enough for rapid iteration.
Activity
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🔥 𝗠𝗮𝘆 𝗟𝗶𝗻𝗲𝘂𝗽 𝗶𝘀 𝗖𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝗛𝗼𝘁 🔥 We're bringing the heat this month with an incredible lineup of product minds and innovation…
🔥 𝗠𝗮𝘆 𝗟𝗶𝗻𝗲𝘂𝗽 𝗶𝘀 𝗖𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝗛𝗼𝘁 🔥 We're bringing the heat this month with an incredible lineup of product minds and innovation…
Liked by Ash Maurya
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Me: “You should niche down around this use case.” Founder reaction: 🤮 Me: “You should use this use case as a Trojan Horse to get more meetings…
Me: “You should niche down around this use case.” Founder reaction: 🤮 Me: “You should use this use case as a Trojan Horse to get more meetings…
Liked by Ash Maurya
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Walk into any investor's office with the beginnings of a hockey-stick curve, and you'll automatically trigger a Pavlovian response where they sit you…
Walk into any investor's office with the beginnings of a hockey-stick curve, and you'll automatically trigger a Pavlovian response where they sit you…
Liked by Ash Maurya
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Walk into any investor's office with the beginnings of a hockey-stick curve, and you'll automatically trigger a Pavlovian response where they sit you…
Walk into any investor's office with the beginnings of a hockey-stick curve, and you'll automatically trigger a Pavlovian response where they sit you…
Posted by Ash Maurya
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