Ashley Faus

Role of content strategy: Align mission & boost engagement Discover how content strategy aligns mission with engagement for faith-based nonprofits. Learn frameworks, AI tools, and measurement tactics to maximize impact....

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🚰 The nurture gap is draining pipeline. B2B cycles are longer. Buying groups are bigger. And many marketers are stuck in outdated nurture programs. In Demand Gen Report, our CMO Matt Hummel breaks down how marketing teams can stop the drain: ➡️ AI personalization + human oversight ➡️ “Branded Demand” strategies that build trust and recall ➡️ Continuous nurture — whether a deal closes in 2 months or 2 years Our research shows that high-performers—those who are doing it right—are 7x more likely to win at lead nurture. Read Matt’s full take: https://lnkd.in/gKM69yCb #B2BMarketing #LeadNurture #DemandGen

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The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.

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Trust is the foundation of B2B marketing success and according to LinkedIn’s latest B2B Marketing Benchmark report, 94% of marketers agree it’s critical to earning buyer confidence. So how are today’s B2B leaders building that trust? The report, based on insights from 1,500 B2B marketing professionals, highlights video content as the top-performing format for establishing trust and creating stronger connections with target audiences. Explore what’s working in B2B marketing right now and how you can apply it to your strategy ➡️ https://bit.ly/44PEbel #B2BMarketing #ContentStrategy #MarketingLeadership #VideoMarketing #MarketingInsights

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Here's the secret most won't say out loud. Most marketing teams don’t need another tool or hire. They need clarity. When priorities compete, workflows break down, and teams feel reactive, execution gets harder than it should. That’s not a talent problem. It’s an operational one. Clear ownership, intentional workflows, and aligned priorities don’t just make teams calmer — they make them more effective. Alexis Hurewitz, who leads Creative and Operations strategies with marketing leaders, wrote this piece to explore why operational clarity is one of the most overlooked strategies inside marketing and creative organizations, and why the strongest teams treat it as a competitive advantage. Read Alexis' full take ➡️ https://lnkd.in/eM66TkVw If your team is looking for a long-term partner to bring focus, structure, and momentum to marketing operations, this is the work we do. Send a note to alexis@flywheelstrategy.co as your first stop turning chaos into strategic clarity.

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If your site search is slow, inaccurate, or buried on the page, you are leaving serious revenue on the table. Customers are literally telling you what they want, so why make it harder to buy? We break down why site search is your most overlooked revenue engine, what shoppers actually expect, and the CRO fixes that turn your search bar into a top-performing sales tool. Read the full feature here: https://lnkd.in/g4HMCjKb

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The CMO role is being rewritten in real time. Not gradually. All at once. • AI is accelerating expectations. • Budgets are tightening. • Teams are stretched thinner than ever. And at the same time, marketing leaders are being asked to move faster—without sacrificing brand trust, creativity, or human judgment. *Phew* 😮‍💨 On March 26, we’re unpacking what marketing leaders are actually navigating behind the scenes in our AI for CMOs webinar. Details are in the first comment.

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Your CMO doesn't need a tour of the Dashboard. They need to know what's at risk. Brand Visibility, Citation Rate, and the Mention-to-Citation gap are all diagnostic until you connect them to pipeline. Part 10 of the Operyn Product Guide shows you how to make that translation. Read more: https://lnkd.in/guDkmsZs

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Customers remember stories—not features. This guide outlines 5 storytelling techniques every marketer should master to connect, engage, and convert. From buyer personas to conflict and pacing, it’s time to sharpen your brand’s narrative. 📚 Read here: https://hubs.ly/Q03DzCrf0 #StoryBranding #MarketingStrategy #B2BContent #EngagementTips

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If you aren't thinking about how LLMs perceive your brand, you’re missing the biggest shift in search history. We’ve broken down the essential new acronyms and strategies PR pros need to stay ahead of the curve. 💡

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We ran an ABM campaign that looked perfect on paper. Right accounts. Right personas. Right messaging. Response? Almost zero. — At first, we blamed targeting. Then messaging. Then timing. But the real issue was simpler: We were reaching accounts. not actual inboxes. — A big chunk of our list was: • Outdated contacts • Invalid emails • Catch-all domains All technically “acceptable” But not reachable in practice — That’s the part most ABM strategies ignore: You can have perfect account selection. But if your emails don’t land with real, active humans, your pipeline math is broken from the start. — We kept seeing this pattern: Strong ICP fit Low engagement No pipeline movement It wasn’t strategy. It was data quality at the email level. — Reframe that changed things: ABM isn’t just account targeting. It’s contact deliverability inside those accounts. — Simple takeaway: Good accounts ≠ reachable buyers If you're running ABM campaigns, using a bulk email validation tool like gamalogic email validators is essential for real engagement. Learn how email validation for account-based marketing improves deliverability and pipeline performance: https://lnkd.in/gFPT9nK5 #EmailMarketing #Deliverability #SaaS #B2BMarketing #MarTech #LeadGen #EmailValidation

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B2B buying isn’t a single-touch game. It’s a messy, multi-threaded journey across people, channels, and time. That’s why CMOs and ABM teams are ditching the credit chase and embracing unified measurement instead. It’s not about who gets credit. It’s about what’s actually working: ✔️ Are buying groups engaging? ✔️ What’s driving pipeline? ✔️ Where should we invest more or less? At NavigateIQ, we help marketing leaders see the full picture, faster. Less guesswork. More impact. Stop Chasing Attribution: Embrace Unified Measurement for Account-Based Success https://lnkd.in/eF_HCy-r

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 In this episode of B2B Marketing Futures, we dive deep into one of the toughest challenges in B2B: marketing attribution. You’ll hear from: • Jill Baumgardner – Marketing Performance Manager at Curriculum Associates, specializing in data strategy and pipeline impact in edtech • Peter J. Bach– Growth marketer with expertise in demand gen and performance marketing, formerly at RingCentral • Ryan McIntyre Director of Digital Marketing at Dext, focused on digital performance and B2B demand generation Together, they unpack: • Why attribution remains so complex in B2B environments • How to overcome technical, cultural, and organizational hurdles • The role of brand awareness in revenue growth • Tips for aligning stakeholders around a clear measurement strategy Listen on Spotify: https://lnkd.in/dmh2XvF4 Listen on Apple Podcasts: https://lnkd.in/dhzn_Uh9

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