Dallas, Texas, United States
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An experienced and passionate design leader, passionate about creating meaningful…

Articles by Andrea

  • What will you read in 2023, and Why?
    Nov 14, 2022

    What will you read in 2023, and Why?

    For the last 10 years I’ve set up a ritual every November - I choose an “umbrella-like” theme for my next year’s…

    22 Comments
  • What will you read in 2022, and why?
    Dec 5, 2021

    What will you read in 2022, and why?

    Every November, (for years now), I select a central theme that I want to explore in the coming new year. The theme…

    33 Comments
  • Synthesis ... The most undervalued skill in the Designer's* Toolkit
    Mar 10, 2021

    Synthesis ... The most undervalued skill in the Designer's* Toolkit

    There have been, no doubt, unprecedented transformation attempts (ignited by Covid) to achieve excellent digital…

    4 Comments
  • Design is Good Business*
    Sep 15, 2019

    Design is Good Business*

    *Book Reviews to empower critical relationship of Design & Business I read a lot. Last year, I read 70 books on…

    11 Comments
  • Fried Eggs, Experience Design, and Software Requirements
    Apr 23, 2016

    Fried Eggs, Experience Design, and Software Requirements

    I had an epiphany about how to explain the value of experience design to those who have never seen it in action. It…

    19 Comments
  • 8 Pivotal Points in this Design Career
    Apr 16, 2016

    8 Pivotal Points in this Design Career

    I recently was promoted to Vice President of Design and UX at AT&T and it has triggered a lot of memories. I've had…

    35 Comments
  • UX and Manners: Systems that Treat People Well
    Oct 21, 2015

    UX and Manners: Systems that Treat People Well

    I read this article on etiquette from the Independent and it got me wondering about our modern view of manners, and how…

    9 Comments
  • Designing for Beings: never lose "meaning"
    Oct 14, 2015

    Designing for Beings: never lose "meaning"

    There is a strong relationship between saying “I love you” and designing for human beings. As a habit, each time I get…

    8 Comments
  • Vegetables and Transformative UX
    Oct 12, 2015

    Vegetables and Transformative UX

    A few weeks ago I read of a great study done at the University of Illinois. Here was the problem statement, “How can we…

    6 Comments
  • UX Research in the Hot Bed of the Enterprise ...
    Oct 8, 2015

    UX Research in the Hot Bed of the Enterprise ...

    Big companies are catching up to the importance of UX in the trenches. I work for one of the biggest, and there is an…

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  • AT&T

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Patents

  • Slip Cart

    Filed US For Sears Holdings Company

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