Amy Bartko

In this clip, Joshua Le Duff and I talk about the reality so many casinos ignore—and what it really takes to retain guests beyond points and promos. Loyalty isn’t just about tracking behavior. It’s about satisfying a need. We’re diving deeper into this at G2E during our session, The Loyalty Equation. Join us for a conversation that goes beyond the offers and into the experience. #CasinoMarketing #G2E2025 #Loyalty #GuestExperience #AttritionRate #TheLoyaltyEquation

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The best part of the International Franchise Association Emerging Franchisor Conference is seeing how powerful shared learning can be. Education is also consistently the top reason IFA members join and stay as members. This year, attendees described David Barr’s session, “Franchise Fundamentals for Lasting Growth”—as a masterclass in what truly matters for emerging franchisors. David reminded everyone that clarity, not complexity, drives lasting success. His message centered on ideas that apply to all of us in franchising: Start with your “why.” Your purpose must carry you through the tough times—it has to be more than financial. Focus on the signal, not the noise. Clarity and discipline keep leaders on course when everything feels urgent. Simplicity wins. Predictable beats complex. David’s advice underscores why franchising endures: strong purpose, clear communication, and a relentless focus on helping franchisees succeed. Read more about this inspiring session and the takeaways for emerging brands in our recap on Franchise.org: https://lnkd.in/egx3UGGz

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Franchisor and Franchisee marketing relationships have an opportunity to drive incremental sales with a more coordinated program. Non branded keywords drive new business to store and service area business locations, and the battle here is fierce. Most #franchisees don't go above 50% impression share in the local markets on the non-branded keywords, and if the Franchisor would put a portion of the brand fund back into local markets it will drive results to entice greater investment. Educating franchisees with the right data, giving them real support, and working alongside them to grow their marketing investments creates a win for everyone. The system gets stronger, and franchisees see more sales. #FranchiseMarketing #LocalMarketing

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Building lasting relationships with guests is key to sustainable growth. Our blog explores 10 innovative restaurant loyalty program ideas that drive repeat visits and increase revenue. A must-read for anyone in hospitality looking to strengthen customer connections: https://lnkd.in/e9yWZXVy #OrlandoAdAgency #RestaurantGrowth #CustomerLoyalty #HospitalityInnovation #EvokAdvertising

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🎤 Preparing Your Board for Media Interviews 🎤 This week’s Association Insights shares how to equip your Board for media success: ✅ Conduct media training to build confidence and professionalism. 📋 Provide clear talking points for consistency. 🎭 Practice mock interviews to simulate real scenarios. 💡 Align tone with the association’s mission and values. 📊 Debrief post-interview to enhance future performance. A prepared Board ensures your association’s voice is strong and consistent. 💬 How do you train your Board for media interviews? Share your tips! #AssociationInsights #MediaTraining #PRTips #OnWrdUpWrd

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Most early-stage companies believe effective PR requires expensive agencies with large retainers and numerous account managers. But experience shows that's not always true. Whitney Asnip from Moovila has worked with both large, expensive firms and smaller specialized agencies throughout her career. The difference? Night and day. Instead of being lost among dozens of clients managed by junior staff, she found that working directly with seasoned PR pros who understand her space and have the right connections made all the difference. This lean approach helped secure industry awards, trade coverage, and even contributed to an acquisition. The right communications partner isn't about size — it's about finding someone fully committed to your success. Subscribe to CJ's CommsCheck below to read Whitney's full insights on what separates PR agencies that deliver real impact from those that just drain your budget. The weekly newsletter empowers #MSPs with communication strategies to cut through the noise in their markets.

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Ready to build trust and increase engagement with parents and families? 🙌 K-12 marketing professionals won't want to miss these tips for video communications! Niche's resident influencer and Senior Content Marketing Manager, Lissett “Bo” Bohannon, shared practical tips for creating engaging videos while introducing tools to streamline video production in our most recent webinar. 🎬 If you missed the webinar, don't worry! You can watch the recording now ⬇️ Watch the recording: https://lnkd.in/ghY2w7Qb #K12 #EnrollmentMarketing #SchoolEnrollment

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