“A true force of nature. Abbey in my book is the ultimate sales leader and frankly rock star. I have had the pleasure of working with her for nearly 3.5 years. First thought: Abbey makes it her business to know the industry she sales to, the companies, their business, and the people - the entire range from decision makers to the ones who help make a decision. She has built the entertainment business at Tremor Video (first Tremor Media) from the ground up. Studios, broadcast networks learned , tested and invested in video in banner, pre-rolls with interactive slates, brand lift optimization, mobile video, cost per engagement, all-screen video and today connected TV's all due to Abbey's leadership, education and focus. In fact, Abbey often was the first one to test new models out with clients, given them a first to market advantage and often worked closely with product, creative services and engineering when thinking of new solutions that would support her clients needs. When Abbey enters the room she commends it: people pay attention, listen and sign. Over her 8+ years @TRMR she has learned to build teams, lead them and hire the right people. Want to generate revenue and grow? Call Abbey!”
About
Advisor/Investor
Abbey Thomas is an industry recognized…
Services
Contributions
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You're targeting both B2B and B2C audiences. How do you tailor product messaging to resonate with each?
Become an expert on the core value of the product for businesses and consumers. What ultimately will drive the desired outcomes you desire to achieve across both groups? Is there any overlap? Is there an umbrella strategy in which it would make sense to prioritize one target over another? For example beginning with an emotionally and creative messaging B2C play (Linkedin bold blue, helps you connect to your partners customers and friends and the desired out come to organically grow a LinkedIn community) may ultimately drive the products B2B KPI’s (LinkedIn for Businesses). This is accomplished when we strategically architect the value of the brand and the desired outcomes and the prioritization of the product to both core customer sets.
Activity
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Had a great time sharing the stage with Kristen D'Arcy and Marcus Casey at POSSIBLE this week to discuss how our brands are navigating the evolving…
Had a great time sharing the stage with Kristen D'Arcy and Marcus Casey at POSSIBLE this week to discuss how our brands are navigating the evolving…
Liked by Abbey Thomas
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Loved talking about Amazon’s ad tech innovation, and the launch of Complete TV, to our customers in my favorite city. Merci Paris!
Loved talking about Amazon’s ad tech innovation, and the launch of Complete TV, to our customers in my favorite city. Merci Paris!
Liked by Abbey Thomas
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The big dog Michael Treon is a can't miss.
The big dog Michael Treon is a can't miss.
Liked by Abbey Thomas
Experience & Education
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Anoki AI
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LinkedIn User
10 people have recommended Abbey
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Am I in Miami for my birthday‽ It’s POSSIBLE! Cc: National CineMedia (NCM) Gary Vaynerchuk VaynerMedia #Possible
Am I in Miami for my birthday‽ It’s POSSIBLE! Cc: National CineMedia (NCM) Gary Vaynerchuk VaynerMedia #Possible
Liked by Abbey Thomas
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Reminder 👉 Anything is POSSIBLE! Two days until 5000 of the brightest minds in media, marketing and tech arrive in Miami for POSSIBLE! Thank you…
Reminder 👉 Anything is POSSIBLE! Two days until 5000 of the brightest minds in media, marketing and tech arrive in Miami for POSSIBLE! Thank you…
Liked by Abbey Thomas
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https://lnkd.in/eZ6Tznpx Congrats to the amazing crew Frndly TV Steve Sklar Natalie U. Ryan Seaver Christopher Q. Bella Sumigar #streamon
https://lnkd.in/eZ6Tznpx Congrats to the amazing crew Frndly TV Steve Sklar Natalie U. Ryan Seaver Christopher Q. Bella Sumigar #streamon
Liked by Abbey Thomas
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That's Sean B., President, Revenue at Magnite, on the company's further integration with SpringServe (now part of Magnite) - Video from Miami…
That's Sean B., President, Revenue at Magnite, on the company's further integration with SpringServe (now part of Magnite) - Video from Miami…
Liked by Abbey Thomas
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You're about to hear a lot about my Media Universe Summit at #StreamTV. Why? Fede Goldenberg YouTube, Danyel M. The Walt Disney Company, Matt…
You're about to hear a lot about my Media Universe Summit at #StreamTV. Why? Fede Goldenberg YouTube, Danyel M. The Walt Disney Company, Matt…
Liked by Abbey Thomas
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Grateful to be a finalist for the Emerging Leaders award at the StreamTV Awards! Thank you Spectrum Reach for providing an opportunity to grow and…
Grateful to be a finalist for the Emerging Leaders award at the StreamTV Awards! Thank you Spectrum Reach for providing an opportunity to grow and…
Liked by Abbey Thomas
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Anoki AI is a Title Sponsor of the IAB NewFronts 2025! 🎉 Abbey Thomas and Adam Paz-Yener will be at the IAB Partner Hub on Wednesday, May 7th at…
Anoki AI is a Title Sponsor of the IAB NewFronts 2025! 🎉 Abbey Thomas and Adam Paz-Yener will be at the IAB Partner Hub on Wednesday, May 7th at…
Liked by Abbey Thomas
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🪄🎬 Multimodal AI is catching 🔥 and Anoki AI has arrived as a Title Sponsor of the IAB Newfronts 2025! Swing by for a demo of Anoki AI's…
🪄🎬 Multimodal AI is catching 🔥 and Anoki AI has arrived as a Title Sponsor of the IAB Newfronts 2025! Swing by for a demo of Anoki AI's…
Shared by Abbey Thomas
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It wouldn’t be POSSIBLE to find someone that commands a stage like Alia Lamborghini!
It wouldn’t be POSSIBLE to find someone that commands a stage like Alia Lamborghini!
Liked by Abbey Thomas
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Proud to have been part of the recent sfBIG AI Advolution Half Day Summit, where our CEO Raghu Kodige joined industry leaders to dive deep into how…
Proud to have been part of the recent sfBIG AI Advolution Half Day Summit, where our CEO Raghu Kodige joined industry leaders to dive deep into how…
Liked by Abbey Thomas
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