The LinkedIn Recruiter Lite InMail Report provides insights into InMail usage and performance for you and your team. All reports use Universal Coordinated Time (UTC +0), and activity can take up to 48 hours to appear. The report includes data going back two years from the current date and covers all InMails sent, including to 1st-degree connections, open profiles, and job applicants.
The InMail response rate metrics show benchmark data. The default industry benchmark selector shown in the Benchmark filter on the left pane typically reflects the same industry categorization as listed on your company's LinkedIn Career Page. However, each organization can have multiple industry classifications, and each one has a "confidence score" based on standardized industry data. The classification with the highest score is used as the default benchmark. In most cases, this aligns with your company's LinkedIn Career Page and ensures that the default benchmark remains the most accurate option. The selector displays your company's industry selector in the Level 1 industry hierarchy, and the company size benchmark defaults to all sizes. You can still choose a different industry or company size using the Benchmark filter. Benchmarks are calculated only for the time frame you choose using the Date range filter.
Important to know
When you export the InMail Report in Recruiter Lite, only InMail Insights are included. InMail Details, such as Companies and Templates data, are not in the exported file.
InMail Insights
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Response rate shows the percentage of InMails that were sent during the selected time frame and have been accepted or declined within 30 days. This metric is an aggregated total from InMail response rates on desktop and mobile. The graph displays the Overall Response Rate. Move your cursor over the graph to see the InMails sent, InMails accepted, and InMails declined for each of the three response rate categories.
- Calculation: Sum of InMail response rates per interval in selected date range / Interval in selected date range where Response Rate = (# of InMail messages accepted + # of InMail messages declined / total # of InMail messages sent).
- Example Average Response Rate for two owners:
- Owner A: Sent 10 InMails during selected time frame. 5 were accepted and 2 were declined.
- Owner B: Sent 15 InMails during selected time frame. 6 were accepted and 3 were declined
- (11 accepted + 5 declined) / 25 = 64% Average Response Rate.
- Note: When multiple owners are selected, this metric will be displayed as an average of the selected owners' Response Rate during the selected time frame. When a single owner is selected, it will display the owner's total Response Rate during the selected time frame.
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InMails sent shows the number of initial messages sent (using InMail and to 1st-degree connections and open profiles). This metric is an aggregated total from InMail messages sent on desktop and mobile.
Important to know
Only InMails sent from the project pipeline will be reflected under InMail trends of that project overview and included in InMail report filtering for that project. If the InMails are not sent from the project pipeline and instead directly from the talent pool or candidate profiles, they will not be reflected under the the InMail trends of that project. -
Accepted shows the number of InMail messages sent during the selected time frame and accepted within 30 days of sending the InMail message, including accepting through an email notification. This metric is an aggregated total from InMail messages accepted on desktop and mobile.
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Declined shows the number of InMail messages sent during the selected time frame and declined within 30 days. This metric is an aggregated total from InMail messages declined on desktop and mobile.
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No response shows the number of InMail messages sent during the selected time frame that haven’t been accepted nor declined within 30 days. This metric is an aggregated total from InMail messages with no response on desktop and mobile.
InMail Details
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InMail types shows categories of InMail messages (Other InMails and Templated InMails) with metrics on Response rate, InMails sent, and Responses received by category. The data is sorted by InMails sent in descending order.
- Response rate: Percentage of InMails that were sent during the selected time frame and have been accepted or declined within 30 days.
- InMails sent: Includes all InMails sent during the selected time frame (InMails, first degree connections, or open profiles).
- Responses received: Number of InMails that were sent during the selected time frame that have been accepted or declined within 30 days.
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Search Spotlights:
- Have company connections: Identifies people who are 1st-degree connections of employees at your company.
- Interested in your company: Highlights people who’ve proactively shown an interest in your brand by following your company on LinkedIn or taken any public action such as likes, shares, or comments. This information all includes subsidiary companies based on LinkedIn data. This is measured across your entire Talent Brand, including your updates, job posts, and sponsored content.
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Seats shows the number of InMail messages sent by each user.
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Companies shows the companies that employees are responding from.
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Schools shows the schools that students are responding from.
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Time in role shows the average time in role from candidates who are responding.
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Templates shows the performance of the InMail template that was used. You will only see shared templates in the reporting. Private template usage can only be seen by the template owner.