Campaign Bid and Budget and Manage Classic Campaigns
When you create a Classic campaign in Campaign Manager, you can set your budget, schedule, and bid, giving you control over your campaign spending. You must have account manager or campaign manager permissions on the account to manage these campaign…
Manage Classic Campaigns and Optimize Campaigns
As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. How frequency…
Conversion Tracking and Manage Classic Campaigns
You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member account clicks on an ad that leads to your website and then fills out a form for a demo request. Insight…
Optimize Campaigns and Manage Classic Campaigns
As an advertiser, ad frequency is important for building long-term memory and brand awareness with your target audience. Frequency is the number of times a member account has been shown your ad campaign within a certain time period. To set a…
Target Audience and Manage Classic Campaigns
Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations Audience attributes such as company…
Manage Accelerate Campaigns and Manage Classic Campaigns
When you create an ad campaign in Campaign Manager, you can create an Accelerate or Classic campaign depending on your advertising needs. Accelerate campaigns Accelerate is LinkedIn’s AI-powered campaign type. Accelerate campaigns aim to…
Manage Classic Campaigns
You can display ads to your target audiences by creating advertising campaigns in Campaign Manager. When you create a campaign, you’ll select from various settings to: After choosing your campaign settings, you’ll create or select ads, review…
Target Audience and Manage Classic Campaigns
Learn best practices on how to set up your campaign's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn member accounts most likely to take action on your ads. Learn moreExplore our free…
Lead Gen Forms and Manage Classic Campaigns
When you create a campaign with the lead generation objective, you’ll need to add a Lead Gen Form to the ads in the campaign. If you create a new ad, you can create a new form or select your form while creating your ad. If you select an ad from your…
Target Audience and Manage Classic Campaigns
When you create a new Classic campaign in Campaign Manager, you'll need an audience that helps meet your campaign goals. You can build your own audience or use Auto-Targeting, which combines LinkedIn’s professional audience, platform signals, and…
Target Audience and Manage Classic Campaigns
Auto-Targeting for Classic campaigns combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your campaign. Use Auto-Targeting to help reduce the time you spend on audience creation…
Target Audience and Manage Classic Campaigns
Auto-Targeting for Classic campaigns combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your campaign. Use Auto-Targeting to help reduce the time you spend on audience creation…
Create Ads, Single Image Ads, and Manage Classic Campaigns
Single image ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can create a new single image ad directly in Campaign Manager or you can select an existing post from your LinkedIn Page to sponsor. Prerequisites…
A/B Testing, Manage Accelerate Campaigns, and Manage Classic Campaigns
Compare an Accelerate campaign to a Classic campaign by selecting the Accelerate versus Classic campaign variable in the A/B test flow. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account. A…
Manage Accelerate Campaigns, Manage Classic Campaigns, and A/B Testing
When creating a Classic brand awareness, website visits, engagement, video views, lead generation, or website conversions campaign, you'll have an opportunity to create an A/B test to compare performance to LinkedIn's AI-powered Accelerate campaign…
Create Ads and Manage Classic Campaigns
When you create a LinkedIn advertising campaign, you can select from one of 35 profile languages for your target audience. Keep in mind:When you select English, your campaign will target all member accounts in the location your campaign is targeting…
Manage Classic Campaigns and Target Audience
LinkedIn’s buyer groups are AI-powered audiences that leverage LinkedIn’s professional insights to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the Decision Makers and…
Manage Accelerate Campaigns, Single Image Ads, and Manage Classic Campaigns
When you create single image, video, and document ads in Campaign Manager, you can use AI to quickly generate your ads. The AI features available for creating these ads vary depending on the type of campaign: Accelerate or Classic. …
Create Ads, Edit and Manage Ads, and Manage Classic Campaigns
You can duplicate ads in Classic campaigns to create variations of your ads or to quickly reuse your existing ads in other campaigns. Depending on your needs, you can duplicate ads while creating or editing a campaign or you can duplicate ads to add…
Manage Classic Campaigns and Lead Gen Forms
You can send test leads through Lead Gen Forms to ensure the data is captured and available in the Download Lead report. It's useful to test Lead Gen Forms when integrating them with your marketing automation or CRM provider to verify the…
LinkedIn Audience Network and Manage Classic Campaigns
LinkedIn Audience Network is a feature available for Sponsored Content campaigns. It extends the reach of your content by delivering your ads to LinkedIn professional audiences engaging on third-party sites beyond the LinkedIn feed. You can enable…
Audience Templates and Asset Copying and Manage Classic Campaigns
Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes. …
Conversion Tracking and Manage Classic Campaigns
After creating a new conversion, you can add it to an existing campaign to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the campaign. To add conversions to existing Classic…
Manage Classic Campaigns
You can duplicate an existing Classic campaign to quickly create a new campaign with the same settings and ads. When you duplicate a Classic campaign, you can choose which ad account the new campaign is in and which ads to keep in the new campaign…
Manage Classic Campaigns and Campaign Bid and Budget
After you’ve created a Classic campaign, you can edit the campaign’s settings such as the audience, placement, or ads in the campaign. You can’t change the objective or ad format after a campaign has been launched. To edit campaign details:…
Edit and Manage Ads and Manage Classic Campaigns
You can preview your ads for Classic campaigns in Campaign Manager after you’ve saved ads to a campaign. The preview is a representation of the information you entered such as the text, image, and URL. Previews are available in…
Manage Classic Campaigns, Edit and Manage Ads, and Manage Ad Accounts
You can archive campaign groups, campaigns, and ads to filter them from your view in Campaign Manager. Related tasks Delete campaign groups Edit campaign groups Delete a campaign Edit campaigns in Campaign Manager Delete a LinkedIn Ad Go to…
Edit and Manage Ads and Manage Classic Campaigns
Direct Sponsored Content ads are Sponsored Content ad formats created directly in Campaign Manager. You can edit Direct Sponsored Content ads by editing your campaigns. You'll need ad account and LinkedIn Page permissions to edit Direct Sponsored…
Manage Classic Campaigns
You can view the status of each bulk import CSV file you upload from the Bulk Imports page for your account. To get to your Bulk Imports page for your campaign groups: Results: The following table provides the import status for each bulk import…
Manage Classic Campaigns
Once you’ve created or edited your campaign group settings in the bulk import template, you must import the CSV file into Campaign Manager. To import a CSV file: Related tasksDownload a CSV template to create campaign groups in bulkView bulk import…
Manage Classic Campaigns
As an advertiser, you can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk. To do so, you must download the CSV template, complete the fields and import the file to Campaign Manager. To…
Manage Classic Campaigns
Campaign Manager allows you to save time by reactivating completed campaigns. A campaign’s status switches to Completed when the campaign reaches its lifetime budget or end date. This functionality helps you continue running campaigns that have…
Manage Classic Campaigns
You can pause a campaign by adjusting its status in Campaign Manager. To pause a campaign: Related tasks Archive campaign groups, campaigns, and ads Reactivate a campaign in Campaign Manager Learn more Campaign status definitions in Campaign…
Manage Classic Campaigns, Create Ads, and Lead Gen Forms
Choosing Lead generation as your campaign objective allows you to attach an existing custom Lead Gen Form to your ad creative or create a new one. When a member clicks on your ad’s call-to-action (CTA), a native digital form will open. Only Account…
Target Audience and Manage Classic Campaigns
As you set up targeting for your Classic campaigns, you can discover more about your audiences using the Forecasted Results window on the right of the campaign creation page. Below Target Audience Size, you can click Show segments to get more…
Optimize Campaigns and Manage Classic Campaigns
When you create a new Classic ad campaign, the forecasted results pane automatically generates expected campaign performance details in real time as you walk through the campaign process and select various campaign settings.To calculate the forecast…
A/B Testing and Manage Classic Campaigns
Create an A/B test using the audience variable to test two campaigns with different target audiences. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account. This A/B test only applies to…
A/B Testing and Manage Classic Campaigns
Create an A/B test using the ad variable to test two campaigns with different ad formats or ad content, such as copy or media assets. To maximize result reliability, an A/B test and a Brand Lift test can't run simultaneously in the same account…
A/B Testing and Manage Classic Campaigns
Create an A/B test using the placement variable to test two campaigns with different ad placements. For example, you can show your ads on the LinkedIn Audience Network for only one of your campaigns in the A/B test. To maximize result reliability…
Target Audience and Manage Classic Campaigns
LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…
Advertising Objectives and Manage Classic Campaigns
When creating a new Classic ad campaign, the forecasted results pane is activated on the right side of the Campaign Manager window. The key result that your campaign is optimized for is highlighted by a Key Result icon. The key result for your…
Manage Classic Campaigns
You can check the status of your campaign to help determine if your ads can be displayed to members of your target audience. For an ad to be displayed, the campaign group status, campaign status, and ad status must be active. Related tasks…
Manage Classic Campaigns
Advertisers can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk. The following options are available: Related tasksDownload a CSV template to create campaign groups in bulkImport a CSV…
Manage Classic Campaigns
As an advertiser, you can use the bulk import CSV template to create new campaign groups and edit existing campaign group settings in bulk. To do you, you must download the CSV template, complete the fields and import the file to Campaign…
Manage Classic Campaigns
We don't currently offer the option to show your ads at specific times. However, we may offer this feature in the future.