Get your message in front of the right people when they’re most engaged by targeting your ideal audience with LinkedIn advertising. Subject to members' preferences, choose targeting options from:Locations  Audience attributes such as company…

On February 29, 2024, LinkedIn’s lookalike audiences were discontinued. This means that: New lookalike audiences can’t be created and existing lookalike audiences can’t be edited.  Existing lookalike audience data will no longer…

Predictive audiences use your first-party or third-party data combined with LinkedIn’s AI to auto-generate a custom audience that is predicted to perform actions similar to those within your source data. They can help expand your campaign's reach by…

Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes. To…

Saved Audiences is a feature that allows you to build and save a custom audience using attributes like job title or industry. You can also create a Saved Audience by using an existing Matched Audience and modifying it with member attributes. You can…

You can edit an existing Saved Audience from your Audience page in Campaign Manager.  To edit Saved Audiences from your Audiences page:  Related tasks Learn more Go to your ad account in Campaign Manager. Click Plan on the left menu and…

Learn best practices on how to set up your ad set's target audience to drive results. The right target audience allows you to focus your campaign on the LinkedIn member accounts most likely to take action on your ads. Learn moreExplore our free, 45-…

When you create a new Classic ad set in Campaign Manager, you'll need an audience that helps meet your goals. You can build your own audience or use Auto-Targeting, which combines LinkedIn’s professional audience, platform signals, and your inputs…

Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

Auto-Targeting for Classic ad sets combines LinkedIn’s professional audience, platform signals, and your inputs to automatically build an audience for your ad set. Use Auto-Targeting to help reduce the time you spend on audience creation, while…

LinkedIn audience templates are sets of pre-populated targeting options that help advertisers reach their targeted audiences. You can apply an audience template to a new ad set when you set up your audience in the ad set creation flow. To select an…

LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience. For…

As you set up targeting for your Classic ad sets, you can discover more about your audiences using the Forecasted Results window on the right of the ad set creation page. Below Target Audience Size, you can click Show segments to get more…

Predictive audiences help expand your campaign's reach by creating an audience predicted to perform actions similar to those within your source data. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically…

LinkedIn audience templates are sets of pre-populated targeting options created by LinkedIn that makes reaching the right audience easy and efficient. Audience templates are created based on common combinations of targeting criteria (skills, fields…

Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…

Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…

Video audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts who viewed all or part of your video ads. To create a video audience: Your audience will need to match at least 300 member accounts to be used…

When you create your ad sets, reaching the right audience of professionals to meet your advertising goals sets the foundation for running a successful marketing campaign. You can leverage AI-powered targeting features to help you auto-generate an…

You can use audience expansion to expand the reach of your ad set by showing your ads to member accounts with similar attributes to your target audience. Audience expansion is a good choice for an upper-funnel marketing strategy, as it can help…

LinkedIn Interests and Traits targeting lets you build your audience based on members’ direct or inferred interests, traits, or professional groups they may belong to, subject to each member’s ad settings and LinkedIn’s Advertising Policies. There…

Your audience size can be optimized to improve your ads’ performance. Learn how to manage audience size to fit your marketing goals. As you select your targeting options, you can see an estimate of the audience size you'll be able to reach in the…

In Campaign Manager, you can choose to target Company Industries when you’re defining your target audience. To help you improve the granularity and accuracy of your ad set's targeting, we’re updating our industry options in Campaign Manager. What's…

Buyer groups leverage LinkedIn’s unique professional signals with our AI models to help you reach the group of professionals that collectively make product purchasing decisions for a company. By focusing on the decision-makers and key stakeholders…

Once your campaign starts, it's important to monitor the activity and make optimizations when necessary to increase campaign success. Remember that ads are displayed on an auction-based platform and compete against other advertisers with a similar…

As members continue to update their profiles with their education and experience, their targeted advertising group changes. With the high volume of members joining LinkedIn and the rate at which members update their profiles, the actual target…

Using the same targeting filters in LinkedIn Campaign Manager, Talent Insights, and Recruiter may yield different audience counts as they consider differing customer use cases for each product. Some common reasons for this: Learn more about the…