Create a thought leader event ad by sponsoring a member's post that promotes your Company Page's LinkedIn Live Event. Thought leader event ads help drive views and registrations to your event.
Considerations
The following are things to consider before sponsoring a member's post as a thought leader event ad.
- The member's post must be directly linked to a LinkedIn Live Event created by the company on the Company Page. Events created by different companies are not eligible for sponsorship.
- Permission from the thought leader is required for sponsorship.
- Thought leader event ads can only be used with the brand awareness or engagement objectives using the event ad format.
Create a thought leader event ad
To create a thought leader event ad:
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Go to the Set up Ads page in Campaign Manager.
- New ad set - If you're creating a new ad set, you'll go to the Set up Ads page after selecting the settings for your ad set.
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Click the Browse existing content button. The Content Library page opens.
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Click LinkedIn members to search for and select member posts that you'd like to sponsor.
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Select the checkbox to the left of the required article or newsletter article.
- If you haven’t previously requested permission to sponsor a post from a member, click Request approval to send a sponsorship request to them.
- In the Request Approval dialogue, click Send.
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Once approved by the member, you’ll be notified in Campaign Manager and can sponsor the requested post. Click Add to ad set in the lower-right corner of the page. The Ads in this ad set page opens.
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Click Next to review and launch your ad set.
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Click Launch ad set.
- Optional: Click Save and Exit to save the ad set as a draft.