Lead Funnel metrics in Campaign Manager

Last updated: 1 month ago

Select Lead Funnel as a column view from the reporting dashboard or when exporting a report to see metrics specifically around qualified leads data.

Who can use this feature?

To access qualified leads data, you’ll need to have a ad sets that are tracking qualified lead conversions.

Lead Funnel metrics

You can view the following metrics about your qualified leads: 

  • Qualified Leads - Number of qualified leads collected through the ad set. 
  • Cost per Qualified Lead - Amount spent per qualified lead collected.

You can view the data at the campaign, ad set, and ad level.

Troubleshoot Lead Funnel metrics

When using the Lead Funnel reporting metrics, keep in mind: 

  • Conversion reporting for the qualified leads optimization goal is only limited to the qualified leads conversion type. Other conversion types won’t be associated with these ad sets. 
  • There might be a delay in reported performance metrics for qualified leads since they're dependent on receiving information from Conversions API. We recommend advertisers qualify leads as soon as possible for the most up-to-date reporting metrics.

Additional ad set metrics

Other metrics available for your ad campaign include: 

Learn more