Exclude third-party website and app publishers by Interactive Advertising Bureau (IAB) category to customize your ad delivery on the LinkedIn Audience Network and for your CTV Ads. You can choose to apply IAB category exclusions to:
Keep in mind, ad account-level IAB category exclusions are gradually being released, and you might not have access to this feature at this time.
To exclude third-party website and app publishers by IAB category to all active ad sets in your ad account:
Go to your ad account in Campaign Manager.
Click Plan, then click Brand safety on the left menu.
In the LinkedIn suitability controls tab, click the Edit button in the IAB category exclusion section.
Find the categories and subcategories you’d like to exclude. You can:
As you select categories and subcategories to exclude, you’ll see them added in the right column of the page.
If you need to remove a category or subcategory, select the
When you’ve added all the categories, click the Save changes button on the bottom right of the page.
After you save your changes, you can see the number of exclusions for your ad account on the LinkedIn suitability controls tab.
To exclude third-party website and app publishers by IAB category to a specific ad set:
Create a new ad set or edit an existing ad set in Campaign Manager. For more information on how to create or edit an ad set:
In the Ad Formats section:
In the Placements section, review the selections and confirm that the checkbox next to LinkedIn Audience Network is selected.
Below Brand safety & suitability, click the [Number] categories excluded button. If you haven’t selected categories, click the No categories excluded button.
Find the categories and subcategories you’d like to exclude. You can:
As you select categories and subcategories to exclude, you’ll see them added at the bottom of the dialog.
If you need to remove a category or subcategory, select the
After you select your categories, click the Save button.
Finish creating your ad set and launch when you're ready.
Keep in mind, you can also manage your placements using allow or block lists and DoubleVerify profiles. Learn more about these options:
Related tasks
The LinkedIn Audience Network allows you to extend the reach of your applicable ad sets by delivering your ads beyond the LinkedIn feed to members on third-party apps and sites, if their settings allow.
It algorithmically optimizes your ad set based on your audience targeting criteria, budget, and bid size to deliver your ads on sites and apps where your target audience is, which can help result in lower cost per key result.
Currently, you can enable the LinkedIn Audience Network for ad sets using these ad formats:
We’re committed to upholding our traffic quality and brand safety standards for your ad sets on LinkedIn and the LinkedIn Audience Network. LinkedIn selects and approves trusted, third-party publishers for the LinkedIn Audience Network to help customers scale their ad campaigns and reach their audience. We take the following quality and brand safety measures to help ensure your brand is protected from fraud and objectionable content on the LinkedIn Audience Network.
The LinkedIn Audience Network allows you to extend the reach of your Sponsored Content ad sets by delivering your ads beyond the LinkedIn feed to member accounts, subject to members' preferences, on trusted third-party apps and sites. When the LinkedIn Audience Network is enabled in ad set setup, the same targeting parameters, bid type, and budget created for your feed ad set applies.
LinkedIn’s targeting allows you to customize your audience size. Using AND-OR logic helps further refine your targeting criteria by leveraging audience segments or audience attributes to select or exclude member accounts from your audience.
For example, you can target the job title of software engineer OR the software engineer skill, AND have five or more years of experience. This means that your audience will include:
The ad set objective you select determines which ad formats, bidding strategies, and optimization goals are available for your ad set.
The table outlines which bid strategies and optimization goals are available for each objective, and how the ad set will be charged based on those selections.
* The Talent leads objective is only available for companies with an active LinkedIn Recruiter contract. Landing page clicks include clicks on your ad to open the creative’s destination URL.