LinkedIn Matched Audiences expire when they haven’t been updated or used in an active or draft ad set for the past 90 days. If you have an expired audience:
To use an expired audience or reactivate an ad set that contains an expired audience, you can:
After you either reupload your list or delete the expired audience, your ad set will be eligible to reactivate.
To reupload an expired company or contact list:
Go to your ad account in Campaign Manager.
Click Plan on the left menu and select Audiences.
Confirm Matched is selected at the top, then click the Status dropdown menu and select Expired to filter by expired lists.
Click the
Click Edit from the dropdown menu.
In the Edit list audience dialog, give your audience a name.
Click the List type dropdown menu and select either Company list or Contact list.
Below Upload a list, click the
Click the Select list button, then select your file to upload.
Click the Agree & Update button at the bottom of the dialog.
To delete an expired Matched Audience:
Go to your ad account in Campaign Manager.
Click Plan on the left menu and select Audiences.
Confirm Matched is selected at the top, then click the Status dropdown menu and select Expired to filter by expired lists.
To delete one Matched Audience - Click the
To delete multiple Matched Audiences - Select the checkboxes to the left of the audience names, then click the Delete button at the top.
Click the Delete button to confirm.
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When you create a Classic ad set, you’ll choose from settings to determine who your ad is displayed to, where your ad is displayed, how much your ad set spends, and when your ad set runs. Optionally, you can also add tracking such as conversion tracking or URL tracking parameters.
The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0.
To add the LinkedIn Insight Tag 2.0 to Google Tag Manager:
Select your account and your container.
Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
If an ad or Lead Gen Form’s status is listed as Rejected in Campaign Manager, it means that our team reviewed your ad and found the content, landing page, or form to be in violation of our Advertising Policies.
You can view the reason the ad or Lead Gen Form was not approved by reviewing one of the following:
The rejection notice page shares details about why your ad or form was not approved, a link to edit your ad or form, and an option to submit an appeal if you believe your ad or form already aligns with our Advertising Policies.
As an ad account’s billing admin, you can add or change the credit card used for LinkedIn Ads payments from your ad account’s Billing page.
To add, edit, or view billing information:
Go to your ad account in Campaign Manager.
Click Account settings
On the Billing setup tab, click the Update credit card button in the How you’ll pay section.