Increase engagement on your content through likes, comments, shares, follows, and clicks to a landing page or LinkedIn Page when you select engagement as your campaign objective. The engagement ad objective is in the middle of the marketing funnel, which aims to help your audiences consider your business for their needs.
When you create an engagement campaign, you can choose to create an Accelerate or Classic campaign. Accelerate is LinkedIn’s AI-powered campaign type, which aims to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your campaign.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support your objective of increasing engagement. Engagement clicks are selected as your optimization goal by default.
The ad formats, bidding strategies, and optimization goals available vary depending on whether you choose to create an Accelerate or Classic campaign.
| Campaign type | Accelerate | Classic |
|---|---|---|
| Ad formats |
|
|
| Bidding strategies |
|
|
| Optimization goals |
|
|
Reporting metrics
Getting people to engage with your content is the key result of engagement ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Learn more