Tell more people about your products, services, or organization by selecting the brand awareness objective for your ad campaigns. The ad formats, bidding strategies, and optimization goals available for brand awareness campaigns optimize towards the reach or impressions of your ads.
When you create a brand awareness campaign, you can choose to create an Accelerate or Classic campaign. Accelerate is LinkedIn’s AI-powered campaign type, which aims to improve your return on ad spend by continuously finding the right combination of targeting, creative, bidding, and placement for your campaign.
Important to know
You can't select an ad rotation option for campaigns that use the brand awareness objective. However, ads in brand awareness campaigns will default to using the rotate ads evenly option.
Available ad formats, bidding strategies, and optimization goals
We surface only ad formats, bidding strategies, and optimization goals that support telling more people about your products, services, or organization. Brand awareness campaigns automatically select reach or impressions as the optimization goal, depending on the ad format and bidding strategy selected.
The ad formats, bidding strategies, and optimization goals available vary depending on whether you choose to create an Accelerate or Classic campaign.
| Campaign type | Accelerate | Classic |
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| Bidding strategies |
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| Optimization goals |
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Here's a tip
The only bidding strategy available when optimizing for reach is maximum delivery (automated).
Reporting metrics
Reach is the key result of Brand Awareness ad campaigns. View a wide variety of reporting metrics from the Campaign Manager reporting dashboard, including:
- Performance metrics
- Delivery
- Engagement
- Conversions
- Bid and Budget
You can also view professional demographic data about members who are interacting with your ads.
Important to know
For brand awareness campaigns, cost per result is calculated by dividing the total spent on your campaign by every 1,000 member accounts reached.
Learn more