This page has moved. For help creating an ad set or single image ad, please see the links below.
Create LinkedIn Direct Sponsored Content single image ad sets
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Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate ad sets. The ads include one image and appear directly in the member’s feed of your ad set's target audience. Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines.
Image specifications
Ad text specifications
* Impression tracking and attribution is supported for Google Marketing Platform (formerly DoubleClick). For click tracking, we suggest using campaign-based tracking codes rather than referral source to track visits to your website because different redirect types and secure browsing can impact whether the referrer is passed.
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Single image ads appear directly in the LinkedIn feed and on the LinkedIn Audience Network. You can create a new single image ad directly in Campaign Manager.
Step 1: Make sure you have the correct permissions
To create a single image ad, you must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to create a single image ad.
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Single image ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices, and on the LinkedIn Audience Network. They are supported by both Classic and Accelerate ad sets and allow you to create your ad manually or with AI.
If you’d like to use AI to help create your ad, the features available vary depending on the type of ad set.
- Classic - You can use AI to help you draft the introductory text or headline for your ad. When you select an image, the images in your media library are ranked using AI, and the first five images are automatically selected as suggestions for your ads.
- Accelerate - You can use AI to help you draft a full ad or each of the assets: introductory text, headline, and image.
- Classic - You can use AI to help you draft the introductory text or headline for your ad. When you select an image, the images in your media library are ranked using AI, and the first five images are automatically selected as suggestions for your ads.
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Direct Sponsored Content ads are a type of Sponsored Content that are created in Campaign Manager. This differs from Sponsored Content, which is a collection of ad formats that includes posts sponsored from your LinkedIn Page.
When you create Direct Sponsored Content in Campaign Manager, it won’t appear as an organic post on your LinkedIn Page but can display when members use the Ads filter on your Page.
Direct Sponsored Content ads can be helpful when you need to: -
Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices.
Placements of ads on the LinkedIn Audience Network
Some Sponsored Content can appear on the LinkedIn Audience Network. This feature is currently available for ad sets using these ad formats:
- Single image ads
- Carousel ad
- Document ads
- Video ads
- Single image ads