Set up DoubleVerify measurement for CTV Ads

Last updated: 4 days ago

When you create a CTV Ads campaign with LinkedIn, you can access DoubleVerify’s platform to measure invalid traffic, viewability, brand suitability, and intended geography for your CTV Ads across streaming formats and devices. DoubleVerify’s post-bid measurement can help ensure that your ads reach the right audience, in a brand suitable environment, and within the intended geography.

Prerequisites

Before you can set up DoubleVerify measurement for your CTV Ads ad set, you need to:

  1. Set up your DoubleVerify Campaign Blueprint and list LinkedIn as a survey partner.

  2. Generate DoubleVerify tracking URLs using DoubleVerify’s Tag Generator or by submitting a tag request to DoubleVerify’s Support Team.

For additional questions, please reach out to your DoubleVerify account representative or visit their support site, where you can find user guides, create a support case, and create a tag request.

Here's a tip

When generating or requesting a tag, keep in mind that you’ll need a DVOT (DoubleVerify Video OmniTag) tag for CTV and OTT (Over-the-Top) video measurement and a JavaScript tag for display measurement (banner and native).

Set up DoubleVerify measurement for CTV Ads

To set up DoubleVerify measurement:

  1. Create your CTV Ads ad set in Campaign Manager. Keep in mind:

    • CTV Ads are only available for Classic ad set creation and the brand awareness objective.
    • Your ad must meet our CTV Ads specifications.

  2. After you’ve created and saved your ads, you’ll automatically go to the Ads in this ad set page in Campaign Manager.

  3. Click the  More menu next to the ad that you’d like to set up DoubleVerify measurement.

  4. Select Manage Tracking from the dropdown menu.

  5. In the dialog, select the Verification tracking tab at the top.

  6. Enter the DoubleVerify tracking URL in the Verification tracking tag 1 box.

    • For CTV and OTT (Over-the-Top) video measurement, use the DVOT (DoubleVerify Video OmniTag) tag. 
    • For display measurement (banner and native), use the DoubleVerify JavaScript tag.

  7. Click the Save button.

  8. Repeat Steps 3 through 7 for each ad that you’d like to set up DoubleVerify measurement. You must set up measurement for each ad individually.

  9. Finish creating your ad set and click the Agree & launch ad set button when you’re ready to launch.

Results

After you’ve launched your ad set, you can access your measurement reporting through DoubleVerify’s Pinnacle platform. Learn more about the Analytics Dashboards on DoubleVerify’s site.

From here, you can review key metrics over different time periods and create and schedule custom reports.

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