Brand kit in Campaign Manager allows you to set your brand’s core assets such as color palette, fonts, and brand voice to help your ads stay consistently aligned with your brand. When you open brand kits for the first time, LinkedIn automatically assembles your brand voice from your existing LinkedIn presence including past content and your Company Page. Brand kits can save you time and reduce off‑brand mistakes by ensuring AI-drafted ads and assets are on‑brand without manual rework.
Prerequisites
To ensure your brand kit has been created and is available to use:
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Click Assets on the left pane of Campaign Manager.
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Click Brand kit to see the following for your brand:
- Colors
- Heading font
- Body font
- Brand voice
If your automated brand kit isn’t available, your ad account may not have enough brand signals yet, such as no website on your Page or limited organic posts. Even so, you can set your brand kit manually. Brand kits are not required to create ads.
Here's a tip
- You can edit or delete your brand kit by clicking
More and selecting Edit or Delete. - For your brand voice, ensure you are specific regarding the do's and don'ts of your brand because this will help your ads feel more authentic if you use AI to draft your ads.
Use brand kit to create ads
To create an ad with brand kit:
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Go to your ad account in Campaign Manager and create a new ad set.
- Note: The single image ad format is currently the only available ad format for brand kit.
- You can also create new ads from an existing ad set.
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Complete your ad set by choosing an ad set name, budget, schedule, and audience.
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On the Ads in this ad set page in Campaign Manager, click the Create ad button.
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To access brand kit, click Brand Kit in the upper right corner of Campaign Manager and select one of the following options from the dropdown:
- Create new to create a new brand kit and choose your own color palette, font, and description of your brand’s voice.
- Brand kit to automatically create your brand voice using signals from your public brand and your LinkedIn presence.
- Note: You can edit any of the auto generated fields to override the suggestions. These changes will be saved and applied to future ads.
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Click the Create or Save button to save your selections.
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Optional: Use Draft ad with AI to draft text for the Introductory text and headline sections to see how the suggested copies look with your newly saved brand kit.
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Optional: Preview how your ad will appear on different devices by clicking the dropdown menu below Preview on the right side of the page.
When you’re ready, you can launch your new ad set or save changes to an existing ad set. Your ads will be reviewed and, if approved, are displayed based on the settings of your ad set.