Follower ads

Last updated: 2 months ago

Follower ads encourage members to follow your LinkedIn or Showcase Page with a single click. Follower ads use LinkedIn profile data, such as a member’s name or company name to create a more dynamic and personal ad experience. Keep in mind: 

  • Follower ads can appear differently to member accounts in your target audience, depending on whether or not they already follow your LinkedIn Page. 
  • Clicks on the Follow button enable members to follow your organization and will redirect them to the Overview tab of your LinkedIn Page. 

Here's a tip

Each member sees their personalized information. Member profile information is not displayed to other members. Members can also opt out of allowing their profile information to be used to personalize ads in their settings. 

Considerations 

The following table outlines the ad set requirements and limitations for using follower ads: 

Ad set area  Consideration 
Ad set type  Follower ads are supported by Classic ad sets. 
Ad set objectives  You must select brand awareness or engagement objectives to use follower ads. 
Bidding  Follower ads are only available with manual bidding. 

Metrics and reporting for follower ads  

Measure the performance of your ad set with detailed engagement metrics such as impressions, clicks, CTR, and conversions to evaluate effectiveness. Understand your audience better with professional demographic reporting that breaks down viewers by job title, industry, company size, location, and seniority to help you refine targeting and optimize future ad sets. 

To learn more about follower ads, check out LinkedIn’s free, expert-built training course on this topic. 

Related tasks

Learn more

People also viewed