Competitor analytics provide LinkedIn Page admins the opportunity to gauge their brand’s performance on LinkedIn against competitors through follower and organic content metrics. Add Pages to your competitor analytics to include their followers and posts in your metrics.
The following competitor analytics are available for your Page:
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Follower metrics: Shows your Page’s all-time followers and new followers gained within the specified time range. The all-time followers won't change based on the reporting dates. All dates and times are in Coordinated Universal Time (UTC).
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Organic content metrics: Shows organic content metrics for your Page’s posts within the specified time range. The time range is tied to when the post was created. All dates and times are in Coordinated Universal Time (UTC). Keep in mind that depending on the targeting settings, you may not see all posts here.
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Trending competitor posts: Shows the top trending original posts created by your competitors in the past 30 days. Trending posts help you keep track of what peers are posting about on LinkedIn. Data is refreshed daily.
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