Use event-specific conversion tracking with Google Tag Manager

Last updated: 2 months ago

Use your Google Tag Manager to implement your LinkedIn Insight Tag on your website. Tag management systems simplify using tags for your marketing campaigns, since they allow you to deploy and manage multiple tags implemented on your website without requiring software coding.

Prerequisites

Before you use Google Tag Manager as your tag management system, there are a few requirements to consider.

Consideration Explanation
Use event-specific conversion tracking  Event-specific conversions help you track actions taken on your website after your ad has been displayed.
You need access to your Insight Tag conversion ID and partner ID  Learn how to access your conversion ID and your partner ID in Campaign Manager.
Add the LinkedIn Insight Tag 2.0 to Google Tag Manager  Learn how to add the LinkedIn Insight Tag 2.0 to Google Tag Manager.

Important to know

Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain sensitive data. This can include pages offering specific health-related or financial services to consumers.


For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page.


This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.

To set up event-specific conversion tracking using Google Tag Manager: 

Step 1: Set up your conversion in Campaign Manager 

To set up conversion tracking, you’ll need to create a conversion in Campaign Manager. 

  • Follow these instructions to set up your conversion in Campaign Manager. On your Conversion Tracking page, start by creating your conversion. For your conversion type, choose Insight Tag conversion.
  • Then, set up your conversion rule on the Settings page.

Step 2: Choose your conversion tracking method on your Sources page

  1. On the Sources page, select the circle next to Tag manager.

  2. In the Define your conversion tracking method section, select the circle next to Event-specific. 

  3. Confirm that you've already added your Conversion ID to Google Tag Manager. If not, click Copy code and add the Conversion ID to Google Tag Manager.

  4. Click Next step.

Step 3: Finish your conversion set up 

On the Review page, review your conversion details. We’ll also automatically select ad sets to associate with your conversion. You can review, add, or remove ad sets as needed.

Review the following article to learn more about reviewing and updating ad sets and confirming that your conversion status is active.

Here's a tip

When you’re reviewing your conversion status, it will show as Unverified until there is traffic on your website. We recommend that you visit the page where you've implemented the Insight Tag. 

Important to know

We don't allow piggybacking off other third-party tracking pixels to identify who is converting. This is to protect the privacy of our members.

Related tasks

Learn more in the Google Help Center 

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