ZLR Ignition

Most brand strategy conversations start in the wrong place—logos and visuals. But real brand strength comes from how people feel, think and connect. We break this down through our Mind, Heart and Soul Brand Construct in our latest blog. Find a link in the comments.

ZLR Ignition was honored to be recognized at this year’s PRSA Iowa Chapter PRIME Awards on behalf of our clients. The strongest brands are built through strategic PR and compelling storytelling—and we’re grateful to play a role in helping them shine! Congratulations to: 🏆 PRIME Award/Direct Mail: Iowa State University 🏆 MERIT Award/Blog: Iowa Economic Development Authority #PRSA #PrimeAwards

ZLR Ignition is looking for an account manager with 3–5 years of agency experience who’s naturally curious, detail-driven and brings clarity to complexity. Here, you’ll be part of a team that believes our work should help people live better lives—whether that means feeling more confident in their finances, making healthier choices or staying more connected to the world around them. If you want to be challenged and grow, let’s connect: https://lnkd.in/gE3KnHKn

Thanks to Tim Liillwitz, President of the Des Moines Rotary Club, for introducing me to the organization's membership last Thursday. It was a year ago that a good friend suggested I check out Rotary as a way to get to know business leaders from around the area. I was skeptical about its relevance to me. I was never much of a fraternal kind of guy. All I really knew about the group was that people joined to network and that it had a strong foreign student exchange program. Wow, was I surprised by how much good this group does in the world. Every Thursday, I get to share conversations with the remarkable people and hear a wide range of community leaders discuss inspiring topics that deeply affect people. I'm now part of an organization that has strengthened our community in extraordinary ways, from one of our founding missions to irradicate Polio to our recent focus on battling human trafficking. Even bigger, our club joins over 35,000 clubs making up our global community, who every year are making a difference, one small, quiet act at a time. It feels good to be part of an organization creating a lasting butterfly effect benefiting our common humanity. Especially now! I encourage anyone who is seeking to make a positive impact on the world to check out a club near you.

Four years strong! ZLR Ignition earned first place in the 2025 Drake Relays Wellness Challenge. We’re proud to keep bringing energy, teamwork and heart to every mile while supporting our community. Thank you to Drake Relays and Grand Blue Mile presented by Wellmark Blue Cross and Blue Shield for this honor, presented during the Drake Men's Basketball game on Jan. 28. Link in comments.

Modern marketing doesn’t just build brands. It protects them. Marketers play a growing role in data protection and cybersecurity. Our latest blog shares 3 steps teams can take today to safeguard reputation — and why the right agency partner can reduce risk. Read it here: https://lnkd.in/gY5PGJxq

"Creativity is intelligence having fun."

Warm holiday wishes from the ZLR Ignition team. We’re looking ahead with gratitude and excitement—here’s to a bright, inspiring new year!

As audience behavior evolves, so should your media strategy. CTV and OTT are reshaping how brands approach reach, relevance and ROI — with streaming impressions up 66% worldwide. Our latest blog shares how marketing leaders can rethink and build smarter, connected video strategies. Find a link in the comments. 

Cybersecurity and accountability go hand in hand. Keep your sensitive information safe and your systems protected with these 5 standards every marketing partner should meet. Get more with our free white paper. Find a link in the comments.