XA3 (XA³)

“𝗜𝗻 𝗺𝗲𝗺𝗼𝗿𝘆 𝗼𝗳 𝗺𝗮𝗻𝘆, 𝗶𝗻 𝗺𝗲𝗺𝗼𝗿𝘆 𝗼𝗳 𝗮𝗹𝗹.” Memorial Day is not about a long weekend. It’s about remembering the men and women who never made it home. XA³ was founded by veterans, and both Jason Mazzoni and Shane Yost still have family and close friends serving today. So this day carries a level of perspective and weight that goes beyond a calendar holiday. For many, today is remembrance. For some, it’s grief that never fully leaves. Today we honor the fallen heroes who paid the ultimate price in service to this country, the families who carry that loss, and those still serving today. We remember.

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. Fewer talk about 𝗠𝗮𝘀𝘁𝗲𝗿𝘆. And almost no one builds for it. Most companies try to “push” employees by giving them more: More tasks More tools More pressure That’s not growth. That’s load. Mastery comes from something different: clarity, repetition, feedback, and progression. Yet, per Gallup, only ~36% of employees strongly agree they have opportunities to learn and grow at work. That’s the gap. At XA³, we think about this the same way we think about our clients: You don’t get better by adding more. You get better by designing how improvement actually happens. So we focus on: — Clear ownership and outcomes (not just tasks) — Real-time coaching tied to actual work — Structured progression, not vague “career paths” — Transparency into how individual work ties to company growth Because mastery isn’t accidental. It’s built. And the companies that figure this out don’t just perform better— they attract better talent, retain them longer, and execute at a completely different level. If you're asking your team to do more without helping them get better, you’re not scaling. You’re stalling.

Recognition matters - but it’s never the mission. We’re proud to see Jason Mazzoni recognized as a Top Executive in Technology by Marquis Who’s Who. It’s well deserved. But if you know Jason, you know this isn’t what drives him. It’s the standard he holds when things get hard. It’s the consistency he brings every single day. It’s the way he leads—quietly, intentionally, and always focused on the people around him. At XA3 (XA³), we don’t chase recognition. We build leaders who earn it as a byproduct of how they operate. Jason Mazzoni embodies that. He’s here for something bigger - driving execution, empowering teams, and raising the bar for what excellence actually looks like in practice. Proud to build alongside him. Recognition fades. Standards don’t.

We’re excited to welcome Tove Larsen to XA3 (XA³) as an 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 focused on 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. Tove brings over a decade of experience helping enterprise organizations navigate complex transformation initiatives across data, systems, and workflows. She combines a strong technical foundation with a consultative approach, working closely with business and IT leaders to move initiatives beyond planning and into execution. Through her work, she’s seen where most digital transformation efforts fall short: not in capability, but in adoption. That aligns with how we operate at XA3 (XA³), reducing friction, accelerating time to value, and turning systems into experiences that support how work gets done. As XA³ continues to expand its Employee Experience and Digital Adoption capabilities, Tove will play a key role alongside partner sales teams, helping customers move beyond implementation and into execution. She will focus on reducing friction, simplifying how work gets done, and driving durable adoption so the technology in place shows up in day-to-day operations. Welcome to the team, Tove Larsen!

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗶𝗻 𝘄𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗠𝗮𝗿𝗶𝗮 𝗠𝗮𝗿𝘁𝗶𝗻𝘀 𝘁𝗼 𝗫𝗔𝟯. Maria Martins brings deep experience in the SaaS and CXM space, including over six years working in the Sprinklr ecosystem supporting enterprise and strategic accounts across multiple industries - including Federal. We’re excited to have her joining our team. As XA3 (XA³) continues to grow our Customer Experience practice around Sprinklr, bringing in people who understand the platform and the ecosystem is incredibly important. Maria Martins brings exactly that kind of experience. For many in the Sprinklr community, her name will likely be a familiar one. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗫𝗔𝟯, Maria Martins - we’re excited to have you here and looking forward to the impact you’ll make. #Sprinklr #CustomerExperience #CX #NewTeamMember

Big moment for the WalkMe ecosystem. Recognition like this reinforces what we’ve believed for a long time - adoption is no longer optional in the enterprise. It’s foundational. We’re proud to be building alongside a platform that continues to gain this kind of traction in the market. Congrats to the WalkMe team and the broader partner community helping drive results behind the scenes. Momentum like this lifts the entire ecosystem. — XA3 (XA³)

Experience is not a feature. It’s a competitive advantage. Our Founder & CEO, Shane Yost, recently joined Carlos Nouche on The 1% Edge to discuss why technology alone does not create transformation - experience does. Enterprise platforms are powerful. But without intentional alignment across customer, partner, and employee journeys, value stalls. In the episode, they explore: • Why removing friction drives measurable business outcomes • How ecosystems and partnerships create lasting advantage • Why execution — not software — separates leaders from laggards At XA3 (XA³), we believe experience must be operationalized - embedded into workflows, adoption strategies, and go-to-market execution. Appreciate the thoughtful conversation, Carlos Nouche. If you’re leading platform enablement, digital transformation, or ecosystem strategy, this discussion is worth your time. #ExperienceAccelerated #DigitalTransformation #EnterpriseExecution #Ecosystems #Leadership