WWF and the American Psychological Association are teaming up on social media to explore the connections between our health and the health of the natural world. Grasslands are among our planet’s most biodiverse ecosystems. By protecting these incredible landscapes, we ensure a healthy and thriving planet for people and nature alike. Take a moment to get outside today—for the planet and for your mental health. #biodiversity #mentalhealthawareness #psychology
World Wildlife Fund
Non-profit Organizations
Washington, DC 455,144 followers
Nature gives us so much. It’s time to give back. Nature Needs Us Now. WWF-US
About us
Our planet faces many big conservation challenges. No one person or organization can tackle these challenges alone, but together we can. WWF-US. For more than 50 years, WWF has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by over 1 million members in the United States and six million globally. WWF’s unique way of working combines global reach with a foundation in science, and involves action and partnership at every level from local to global to ensure the delivery of innovative solutions that meet the needs of both people and nature.
- Website
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http://www.worldwildlife.org
External link for World Wildlife Fund
- Industry
- Non-profit Organizations
- Company size
- 1,001-5,000 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Specialties
- Protecting natural areas and wild populations of plants and animals, including endangered species, Promoting more efficient use of resources and energy & the maximum reduction of pollution, and Promoting sustainable approaches to the use of renewable resources
Locations
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Primary
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1250 24th St NW
Washington, DC 20037, US
Employees at World Wildlife Fund
Updates
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From wildlife and wetlands to our drinking water, food, and well-being, flowing freshwater is essential to life. Moments like this are reminders to slow down, tune in, and appreciate how nature keeps us healthy. Valuing water starts with simply paying attention. Take this moment. Then let it remind you that protecting freshwater keeps us well.
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World Wildlife Fund reposted this
WWF has been supporting revisions to the Greenhouse Gas Protocol (GHG Protocol), the Science Based Targets initiative and ISO’s new partnership with GHGP and net-zero standard to ensure they are fit for purpose going forward. With the world economy not decarbonizing as fast as it needs to, companies are increasingly running into a stark reality: scope 3 goals will be difficult to meet. For my non-profit colleagues, investors, and other corporate stakeholders, the question we need to tackle is: what will we do and say when companies announce that they will fall short of their ambition? Will companies stay the course or retreat from their sustainability targets if they prove difficult to meet? And will standard setters like GHGP/SBTi and ISO adopt standards that acknowledge these challenges while creating incentives for companies to keep going? I wanted to share some thoughts on these questions. Let me know what you think?
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We’re back in your feed with another conservation ASMR video. These stingless bees are helping communities generate sustainable livelihoods in the Amazon. With support from WWF in partnership with Projeto Saúde e Alegria, the Agroextractive Workers of Western Pará Cooperative (ACOSPER) carries out community-led sustainable economic development activities like beekeeping. This supports traditional communities living near the Tapajós River by generating a diversified income that gives elders the means to continue their work and pass it on to future generations.
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Earlier this year in Nepal, a ranger lost his life after being crushed by an elephant he had spent years caring for. Now, a colleague must step into his role, carrying not only the duty of protection, but also the weight of grief. This is not an isolated tragedy. Around the world, rangers return from patrol struggling to reconnect with everyday life, shaped by trauma that doesn’t end when the shift does. This Mental Health Awareness Month, we must bring ranger mental health to the forefront. Rangers serve in complex, high-risk roles—facing armed conflict, interactions with wildlife, extreme terrain, and work in border or conflict zones. The constant pressures of the job take a serious toll, leading to trauma, grief, burnout, and isolation. Addressing this crisis starts with recognizing rangers as essential planetary health workers. They need clear job standards, basic protections, and mental health training—before deployment and throughout their careers—grounded in local realities. Just as critical is sustained, long-term funding to ensure fair salaries, adequate staffing, proper equipment, healthcare, and safe facilities. Read more about why ranger mental health must be a conservation priority: https://wwf.to/4dwDJVh.
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Did you know many of the world’s great wildlife migrations take place underwater? From American eels to one of the Amazon Basin’s top predators, the giant piraiba catfish, some fish travel thousands of miles every year across rivers and waterways. These freshwater fish rely on uninterrupted river corridors to complete their life cycles. When dams, levees, and poorly planned development sever those highways, migratory fish populations collapse—often taking fisheries, food security, and cultural traditions with them. Learn more about migratory fish and what WWF is doing to protect them: https://wwf.to/3PYg0pf. #WorldFishMigrationDay
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The illegal trade in primates as pets is booming and social media is fueling it. A new report found that across a six-week period in mid-2025, more than 1,600 primates were listed for sale online and on major social media platforms. You have a role to play in stopping the trade by: - Not buying primates as pets - Not engaging with, liking, or sharing social media content that promotes primates as pets - Reporting primate sales directly to the platform you see them on. WWF works on local, national, and global levels to halt wildlife crime, including illegal wildlife trade online. Tackling this issue requires coordinated and collaborative actions by governments, companies, and the general public to reduce demand and keep primates in the wild where they belong.
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Exciting conservation news: A wildlife and flora sanctuary on Colombia's Chocó Caribbean Coast expands its conservation area to over 220,000 acres! The newly renamed Acandí, Playón, Playona, San Francisco and Cabo Tiburón Wildlife and Flora Sanctuary, located in the Gulf of Darién region on the border with Panama, has expanded its conservation area to include San Francisco and Cabo Tiburón. This is a milestone for conservation: the expansion will allow for the protection of more species and ecosystems, while contributing to the preservation of the uses, customs, and traditions of Afro-Colombian communities. This remarkable Sanctuary is recognized for harboring one of the most diverse and productive ecosystems on the planet, and for protecting one of the largest leatherback sea turtle nesting beaches in the world. It features a unique combination of coral reefs, mangroves, and coastal wetlands that support a wide variety of marine and coastal species. Learn more about the Sanctuary, Herencia Colombia, and how WWF is helping support these vital initiatives: https://wwf.to/3PWgRqt.
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