Walker Sands

When every brand is competing for the same buyer’s attention, a higher quantity of content doesn’t deliver higher quality results.    Outreach at scale requires precision — not just volume. A smart content syndication strategy connects you with the right audiences at the right time. Download the white paper to learn more: https://lnkd.in/ej3tB5Mi

Shakeup in the #DigitalAdvertising world: A federal court ruled that Google illegally maintained a monopoly over key parts of its adtech stack, AdWeek reports. The case could force Google to divest some of its key assets — and usher in a more competitive, transparent era for digital media. Here’s how brands can prepare ⬇️ 💡 Expect more competition and innovation New players may rise, and the dominance of vertically integrated platforms could decline ✅ Audit your adtech stack Overreliance on a single provider could become a liability 👀 Push for transparency Prioritize partners that offer clear auction insights and real-time performance data Now’s the time to get strategic. Brands that adapt quickly to this new landscape won’t just navigate the disruption—they’ll lead in it. https://bit.ly/3EJ1nAI

How do you give #CreativeFeedback when you’re a 🎯📊🛠️🚀 marketer, not a 🎨📝✨🎬 marketer? Here’s some Qs to ask ⬇️

Our Creative team recently gathered in Chicago for Creative Institute Day. The team has built strong bonds from different corners of the country, but coming together in person brought a whole new level of connection, collaboration and inspiration. While everyone was in town we: 🍕Designed and devoured our own tavern-style pizzas 💥 Conducted a rapid-fire brand naming and concepting exercise 🤝 Discussed how to best serve our partners across the agency 🚀 Reflected on our top wins, learnings and future goals What a way to kick off Q2 — energized and more ready than ever to work together to move brands forward.

The days of playing around with ChatGPT are over 👾 AI is transforming marketing roles — fast. Marketers who can use these tools will have a serious edge in today’s job market. Nowhere is this advantage more clear than in content. As decision-makers turn to #GenAI to guide their thinking, marketers need to expand beyond traditional SEO strategies to be featured in outputs. What are other nonnegotiable skills in the era of #AI?

Fellow agency folk: how do you show up for clients amid economic uncertainty? As industry outlooks evolve alongside shifting #tariff regulations, there’s no one-size-fits-all situation. Potential impact will vary by company depending on industry, target sectors, and global footprint. For public companies, volatility in the stock market adds another layer of complexity. In times like these, our EVP Annie Gudorf advises it's best to stay curious. Open up the conversation with clients to see what their hearing around their organizations — a 1:1 is a better forum than a weekly status call. And as always, keep your eyes on the news. Read up on how clients’ sectors may be affected to guide your proactive support.

How might a custom #GPT equip you to tell more cohesive, audience-focused stories? Custom GPTs are an opportunity to create a custom search engine focused on your human-based key messages and strategies. Here's what you could do with it ⬇️

As #GenAI and LLMs become more deeply integrated into how people search for and consume information, AI platforms seek deals with media organizations for access to their content 🤝 Some publishers are leaning into these partnerships, while others are pushing back or even taking legal action. This convergence of Generative AI and search is more than a technological shift — it’s a strategic turning point for B2B marketers. John Fairley, SVP of Demand Generation at Walker Sands, shares how teams can navigate ongoing changes to the search and media landscapes: https://bit.ly/3RswBid

AI is fundamentally reshaping how brands are discovered. As audiences increasingly turn to generative #AI for answers, companies with AI-driven content strategies report notable increases in website visitors. What does this mean for communications professionals? Kellie Sink, VP of PR shares how to enhance a brand’s AI-generated presence: https://bit.ly/4ieaLdd

With #EarthMonth in full swing, we’ve been fielding lots of client questions about whether to comment or not to comment 🌎🤷 TLDR: If you have a real story to tell, lean in. If not, skip it.