Voyantis

Growth teams are feeling this shift firsthand. Manual bidding, ad placements, and hyper-segmentation have been condensed into an automated feed. What matters now are the events, conversions, and values you use to communicate to the ad platforms what a good customer looks like... also known as signals. Most still rely on short-term conversion events to create those signals, but automation demands we do better - predicting customer value before the platforms even can. Our Predictive Growth Playbook was built for this exact shift. Crafted with insights from experts like Itai Kafri who have been in the trenches of these shifts for years, this playbook will help you turn signal quality into your biggest advantage in 2026. Grab it here: https://lnkd.in/e3vT7bB7

🤝 We’re excited to share that Voyantis has been selected by Google as a preferred partner in its Unlocking Value-Based Bidding Program. This global initiative funds a select group of eligible advertisers to adopt predictive AI and unlock more efficient growth through Value-Based Bidding (VBB). Voyantis was chosen as a trusted partner thanks to our proven track record in driving measurable impact for advertisers on Google, and we’re looking forward to helping more businesses realize the full potential of VBB. If your company is exploring how predictive AI can unlock more efficient growth, we’d love to share how we’re working with businesses like yours. 👉 Book a call with the link in the comments.

💥 ICYMI 💥 Yesterday, we launched The Predictive Growth Playbook, a complete guide to acquiring your best users at the best price on Meta, Google, and TikTok. We know... you've seen the word playbook everywhere in your LinkedIn feed. Don't worry, we're not just dropping it in your lap. We're sharing real-world case studies and actionable frameworks to help you understand how you can take predictive growth from theory to practice. This playbook was born out of years of close collaboration with platforms like Google and Meta, thousands of cross-channel experiments, and partnerships with brands like Opendoor, InDrive, Miro, and many others. Today, we're pulling back the curtains on Miro's strategy to help you see it in action. Swipe to see how they made the shift so you can too -> Get the playbook here: https://lnkd.in/e3vT7bB7

When I joined Voyantis, I knew very little about the state of growth marketing. And to be honest I'm still learning new information every day from the many experts at the company. But one thing I'm sure of is the biggest opportunity in growth marketing isn't better targeting or bid strategies. It's signal engineering. With automation taking over campaign management, the signal you feed ad platforms is now the most influential lever you control. Most teams optimize for trials or sign-ups. But what if you could teach Google and Meta to find customers with 3x higher lifetime value instead? That's predictive growth, and it's delivering 20-40% ROAS improvements for brands who get it right. We just released our Predictive Growth Playbook with the full framework. Worth a read if you're rethinking what actually drives efficient growth in 2025. Check it out here: https://lnkd.in/d4UnzyBD #GrowthMarketing #RevOps #PredictiveGrowth

Last week at The Fintech Summit, CRO Peleg Israeli sat down with Abhishek Fatehpuria, Alexandre Berkovic, and Nicole Casperson to tackle a big topic: the distribution wars. Finding and acquiring the right mix of customers in fintech is challenging and nuanced. Many rely on risk bands to guide credit and acquisition, but this approach doesn't tell you who will actually drive profitable, long-term growth. Whether paid or organic, your acquisition strategy should start first and foremost with defining what value means for your business long-term and let that guide where you invest. Live conversations like these always bring out the best insights. 🤝

Big Monday drop to kick off your week… The Predictive Growth Playbook is here! Every performance marketer has felt the shift to an automated ad market. Instead of manual optimization, growth teams have been tasked with a more strategic question: how do you train the algorithms to find your best customers before they’ve revealed themselves? At Voyantis, we’ve been obsessed with tackling this challenge for years. Our work on it gave rise to the category of predictive growth. Three years ago, we had to explain why it mattered. Now, people are hearing it from colleagues, industry conferences, and even the ad networks themselves. So today, we're putting it all out there. The frameworks that actually work. The results from thousands of platform experiments. The wins from brands that bought in early like Miro, MoneyLion, Opendoor, and many others. Because if you can walk into a marketing org today and help them adopt predictive growth, you're going to get noticed. This is your blueprint to do just that: https://lnkd.in/e3vT7bB7

Better late than never, right? In September, we co-hosted a dinner with Profound, bringing together top growth leaders in NYC at Jac's on Bond – and the snaps from our disposable camera just dropped. 👀 These raw, unfiltered shots feel just right for the kind of conversation we had that night. Honest talk about navigating shifting search behavior and the rise of AI overviews - what's working, what's not, and where growth is headed. Two trends that were top-of-mind for everyone: 👉 A push into LLM-era SEO, where staying visible requires entirely new approaches 👉 A sharper focus on paid acquisition, with pressure mounting to make every dollar work harder Grateful to our partners at Profound for co-hosting, and to everyone who joined us. Excited for the next one 🤝

Heading to The Fintech Summit in SF on Thursday? Our CRO Peleg Israeli is taking the stage with Robinhood's Abhishek Fatehpuria and Synctera's Peter Hazlehurst to talk about the blurring lines between B2B and DTC in the age of AI. Whether you're engaging millions of consumers or closing a handful of enterprise deals, reaching the right customers with the right content at the right time has never been more challenging. So who wins out and with which tactics? Stop by to find out. 📍 Exploratorium, SF 📅 Nov. 13 at 1:35 PT 🎤 Moderated by Nicole Casperson from Fintech is Femme Full event details here: https://lnkd.in/eEJ4uBpi

"Zilbershtein's appointment reflects growing market demand for predictive solutions based on AI." - MediaPost They said it, not us... but we couldn't agree more 🤝 We've seen enterprise demand for predictive growth steadily rise over the years. Meanwhile, the ad platforms have made it clear they're investing heavily in that direction too. Tzahi Zilbershtein's experience helping Google's largest EMEA customers unlock predictive growth will be invaluable as we scale. MediaPost covered the move and what's driving the shift. Link in comments.

A rainy Thursday afternoon didn't stop NYC marketing leaders from gathering at Spring Place for our most recent CMO Think Tank with Daversa, moderated by the inimitable Jonathan Metrick. Conversations differed big time from our last London CMO Think Tank just a few months ago - a testament to how quickly things evolve for the marketing org. Here are two key takeaways from the day: 1/ There's a gap between efficiency and growth. Most organizations are successfully deploying AI for cost savings and operational improvements, but struggle to translate that foundation into meaningful revenue impact. 2/ The profile of high-performing marketers is evolving. CMOs are prioritizing adaptability, curiosity, and comfort with ambiguity. And of course, an eagerness to embrace AI beyond just chat interfaces. Building teams that can pivot without losing momentum is the name of the game heading into 2026. And afternoons like this remind us that having a community of peers navigating the same challenges can get you there faster. Chris Taylor | Courtney Brown Warren | Davis Ward | Elizabeth Bramlage | Geoffrey Sanders | James Alexander | Jay Livingston | Libby Loskota | Lindsay Horrigan | Mary Renner Beech | Neal Gorevic | Renee Cohen | Rohit Nathany | Rubina Singh | Hannah Doherty | Daphne Earp Hoppenot | Tyler Sandler