Building a category takes more than ambition. It takes the operational discipline to deliver the experience at every door, every day. Ryan Rao joined Siddarth Shetty on Elevating Brick & Mortar to talk through how VIO is building a franchise system that protects what happens inside the room: strategy, consistency, and the systems behind aesthetic wellness done well. Linked below.
Some brands grow by opening more locations. Others grow by making customers feel something the second they walk through the door. 🧖♀️ Signature scents. 🎵 Familiar music. 📍 Site psychology. On the newest episode of Elevating Brick and Mortar, Ryan Rao from VIO Med Spa breaks down what it actually takes to scale a highly curated customer experience across 65 locations and counting. The conversation touches on franchisee selection, operational consistency, AI, customer loyalty, and why the built environment matters more than most brands realize. One of our favorite lines: “Quality over quantity.” Simple. But you can feel that mindset across the entire episode. 🎧 Watch here: https://lnkd.in/g_gXZpwJ #facilitiesmanagement #customerexperience #franchising #retailoperations #AI #brickandmortar