Vevo

Earlier this month, Colombian artists J Balvin and Ryan Castro debuted their highly anticipated collaborative album. Inspired by their shared hometown of Medellín, the project celebrates the energy and culture of the city, and is poised to soundtrack the summer. Watch the lead single and music video: youtube.com/@jbalvin

Vevo is back at Cannes Lions 2026 as the Official Music Partner of SPORT BEACH! Music sits at the center of culture and sport - fueling fandom, shaping identity, and defining the moments that move audiences globally. We’re excited to bring this energy to the main stage at Sport Beach and showcase the impact premium music video has on both brands and fans. If you’ll be in Cannes, join us at Sport Beach. We’d love to connect! #SBCannesLions #CannesLions2026

Aligning with a Vevo Artist Franchise grants your brand exclusive access to an artist’s entire catalog. The result? You drive brand consideration lifts across not one, but multiple fandoms. A recent Harry Styles Artist Franchise campaign drove measurable lifts in brand consideration across his own fandom, as well as Lady Gaga’s, Ariana Grande’s, and Selena Gomez’s audiences. For brands, that means one artist, multiple fandoms, and measurable impact.

Vevo has named DISQO our preferred brand lift and outcomes partner in the US, reflecting an evolution of our partnership and shared commitment to advancing campaign measurement. We're expanding our use of DISQO’s full-funnel, deterministic intelligence to capture the full impact of the Vevo network across connected TV, mobile and desktop. “As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions,” said Laura Vanison, VP of Research & Measurement at Vevo. “By connecting exposure on Vevo to real consumer behaviors like search, site visitation and purchase signals, we’re giving our advertisers a more complete picture of how premium music video drives impact across the funnel. More importantly, our work with DISQO marks a shift from reactive reporting to proactive strategy – turning deep-funnel data into a competitive advantage for clients.”

In celebration of AAPI Heritage Month, we’re highlighting GRAMMY-winning artist Olivia Rodrigo. She recently released a music video for her new single, “drop dead,” from her upcoming album, ‘you seem pretty sad for a girl so in love.’ The premiere skyrocketed her catalog resulting in a 117% surge in US viewership. Join the fandom and watch more Olivia Rodrigo on Vevo: youtube.com/@OliviaRodrigo

📹 In our panel "More Than Music Videos: Different Video Formats for Music & Artist Promotion," panelists from LyricFind,Vevo and Feels Music discuss with Andreea Gleeson Gleeson how video has quickly grown to be a necessity for artists, and ways in which their services can help artists so they have more time to focus on their craft. #MusicBiz2026

Fashion. Blockbusters. Music. Fandom. With “RUNWAY,” Lady Gaga and Doechii bring music video storytelling into one of the summer’s biggest blockbusters, creating a moment that feels both cinematic and culturally immediate. This is the power of artists. And the power of visual storytelling.

Last week, we introduced “An Evening with Vevo,” a reimagined Upfront season experience designed to drive deeper connections with our clients and partners. To close out the night, Nick Jonas took to the stage with an unforgettable performance, encouraging us to watch his videos on repeat. Stop scrolling and take a music video break: https://lnkd.in/gxrCw7nt

Before our Evening with Vevo event, ADWEEK stopped by the Vevo offices to speak with Melissa Sofo and Rob Christensen about building intentional connections with artists and how brands can authentically tap into culture through music

We're still buzzin' from our evening with Nick Jonas! Thank you to ADWEEK for chatting with Rob Christensen about our event approach and what products we are offering ad buyers this season.