VAB

TGIF(FF)😉... Fast Fact Friday is here and we're celebrating Streaming Month with the stats you need to understand the FAST ecosystem. As Free Ad-Supported TV’s time spent, viewership, ad revenue and influence continue to rise, marketers can build smarter, more effective campaigns. Dive into 6 essential streaming stats here! 👉  https://lnkd.in/e6zNBaGM

Want to know what’s powering the next generation of streaming advertising? This white paper explores why unified video platforms are uniquely positioned to deliver more scalable, interactive advertising experiences and why aggregation is shaping the future of engagement. 📥 Download the white paper to learn more. https://lnkd.in/gJp8hrSS

In honor of Mental Health Awareness Month, we asked members of Team VAB to share how they're breaking the stigma around mental health. From making space for honest conversations with loved ones to encouraging therapy and prioritizing self-care, these everyday actions serve as a reminder that showing support doesn't have to be complicated to make a difference. Sometimes, just showing up is the best thing you can do. So, here's to talking about it, being a shoulder to lean on, and shining a light on resources that make an impact.

VAB is excited to be part of the Kagan Media & Telecom Summit 2026! Join us on Tuesday, June 9, 10:00 AM ET at 22 Vanderbilt in New York for Advertising Outlook 2026: Can TV Win Back Advertisers and Generate New Growth? As subscription fatigue continues driving audiences toward ad-supported viewing, industry leaders will explore how TV can leverage AI, data, and premium content to drive growth and remain competitive in today’s evolving media landscape. VAB President & CEO Sean Cunningham will take the stage featuring the following executives: Adam Monaco, EVP of Sales, Disney Advertising  Melissa Otto, CFA, Head of Visible Alpha Research, S&P Global Market Intelligence Steve Passwaiter, President, Silver Oak Political  Mike Reynolds, Senior Reporter, TMT, S&P Global Market Intelligence Looking forward to an insightful conversation and great industry discussions. If you’ll be attending the summit, be sure to join us! 👉 Don’t miss out! Save your seat: https://lnkd.in/e2fNGRQ7

Streaming continues to evolve and marketers are evolving with it.📺 From the rise of FAST channels to shifting CTV ad spend and changing viewer behaviors, these stats highlight the trends shaping today’s streaming landscape. Swipe through for 5 key streaming insights every marketer should know. Download the reports here! https://lnkd.in/dwfrFxGf https://lnkd.in/d6skePcb https://lnkd.in/d5RSueqy https://lnkd.in/dz268MPm https://lnkd.in/dwkkF7DG #Streaming #CTV #Advertising #MarketingInsights #FAST #PremiumVideo

The FDA crackdown changed the rules for pharma advertising, leaving many marketers asking: what now? 🤷 VAB analyzed the pharma Rx category before and after the crackdown, uncovering shifts in multiscreen TV investment and ad duration trends. Our latest report has the answers marketers need. In the six months after the FDA crackdown, pharma Rx brands increased TV spend by 53%. Uncover what that means for your media mix here: https://lnkd.in/e7vZdJAw

At VAB, we recognize that Asian culture is no longer emerging into the mainstream — it is helping define it. From global music charts ♫ and blockbuster films🎞️ to beauty trends💄, fashion aesthetics👗, food culture🍜 and more, Asian influence is shaping what the world watches, wears, listens to and shares. What was once overlooked or confined to niche communities is now driving culture, consumer behavior, and global conversation in real time🌍. 🎊We celebrate the Asian American and Pacific Islander (#AAPI) community that represents more than 28 million people in the United States today, making it one of the country’s fastest-growing and most diverse populations. Spanning more than 50 ethnic groups and over 100 languages and dialects, AAPI communities continue to shape every corner of American life — from business, technology, and medicine to culture, education, entertainment, and public service. This #AAPI Heritage Month, we honor those whose creativity, innovation, resilience and cultural influence continue to shape industries, communities and the future of culture itself!🤝🌸

VAB is heading to StreamTV Show 2026! 📺 Join us on Thursday, June 18 in Denver, CO for two sessions exploring attention, engagement and the future of interactive CTV advertising! Keynote Presentation - The Impression Gap: Where Attention Wins on CTV—Premium Video or YouTube 🕛 8:30 – 8:50 AM MT VAB’s Benjamin Vandegrift, SVP, Measurement Strategy & Innovation, will dive into the evolving “impression gap” between Premium Video Platforms and YouTube, exploring how each environment shapes audience attention, engagement and impact—and what marketers should consider when aligning CTV investments with where attention works hardest. Panel Discussion - Inside the Interactive CTV Ad Playbook 🕛 9:45 – 10:20 AM MT Moderated by VAB’s Reed Kiely, VP, Data Insights & Trends, this panel will explore how gamified ads, shoppable experiences and interactive formats are evolving from experimentation to scalable execution in CTV. Featuring Christine Woo from Warner Bros. Discovery, Brittany Hershkowitz from IRCODE, Kasper Teichman from Samsung TV Plus and Andrea Pohlman from Publicis Media. Be sure to join us! 👉 https://lnkd.in/eCHzZi7b

In today’s fragmented media landscape, diverse audiences continue to turn to TV news for their central source of information versus other options like social media.   In this new VAB analysis, we explore why the accuracy, familiarity and unbiased perspectives keep these audiences coming back to their favorite news networks. Plus how TV News enhances brand perception and motivates these audiences to purchase. Get the full scoop here: https://lnkd.in/e6dSR7JA

Getting the most out of your impressions starts with knowing what’s actually being seen. 👀 Spectrum Reach breaks down key findings from The Impression Gap—VAB's study in collaboration with TVision—highlighting the critical difference between impressions served and impressions that truly capture attention. If you’re investing in media, you deserve to know it’s working as hard as you are. 👇 Watch the video below, and explore the full report for deeper insights on how to close the gap and maximize impact. https://lnkd.in/eZr5AzuE