United Talent Agency

At Advertising Week Europe 2026, UTA curated four standout panels, putting storytellers, artists, and creators at the center of timely conversations about the future of entertainment, culture, and commerce. From cinematic icon Charles Dance and singer-songwriter Pixie Lott (pictured first with UTA UK Head Darnell Strom) to musical artist Louise Redknapp and YouTuber literary guru Jack Edwards, our sessions explored how cultural influence is being redefined through innovative storytelling, creative reinvention, and new media. We wrapped our presence with an exclusive cocktail hour with talent and brand execs at NoMad’s Common Decency in Covent Garden featuring a performance by Pixie Lott—a fitting close to a week that proved why UTA remains unmatched in decoding culture for brands. 📷 : Courtesy Advertising Week; John Nassari for UTA

Please join us in congratulating UTA’s new Partner class! “[Their] contributions have been at the center of our momentum—championing clients, building teams, and pushing our business forward in a rapidly evolving industry,” says UTA CEO David Kramer. “Their achievements exemplify what differentiates UTA: ambition paired with integrity, collaboration at the highest level, and a commitment to always looking ahead. Partnership is more than a title—it’s a recognition of impact, trust, and dedication to our clients and one another. As we enter our next phase of growth, their partnership will play a critical role in shaping the future of our agency.”

Giving back just hits different when you do it with your friends. Through the UTA Foundation, we teamed up with Assistants vs. Agents to host a volunteer day for assistants at Project Angel Food, the Hollywood-based nonprofit. The result: 2,600 healthy meals prepped and packed on a Saturday for vulnerable people facing critical and life-threatening illness. Here, Project Angel Food CEO Richard Ayoub and Assistants vs. Agents founder Warner Bailey discuss the impact of coming together for the community. 🎥: Chase Finn for UTA

Super Bowl champion Jalen Hurts is now a New York Times bestselling author: His children’s book, “Better Than a Touchdown,” debuted at No. 2. The story centers on how friendship, community, and teamwork can drive success. Publishing a children’s book has long been a dream of Hurts. To commemorate the milestone, colleagues from across KLUTCH Sports Group and UTA surprised Hurts at our Beverly Hills headquarters with a reception and toast, led by his agents Nicole Lynn (Partner & President of KLUTCH Football) and Christy Fletcher (Partner & Co-Head of UTA Publishing).

UTA has signed “The Traitors” winner Rob Rausch for representation in all areas. Television personality, wildlife specialist, and creative entrepreneur Rausch rose to national prominence through unscripted television, most notably on the most recent season of Peacock’s Emmy-winning show “The Traitors.” His sharp strategic instincts, calm demeanor, and offbeat sense of humor made him one of the most memorable contestants and ultimately led to his season four win. His earlier appearance on Peacock’s “Love Island USA” introduced audiences to his distinctive blend of dry wit and unpredictable charm, quickly setting him apart in the reality television landscape. 📷 : Charlie Sykes https://lnkd.in/g_HPVmxd

New modes of modern masculinity are shaping storytelling trends across film, television, and digital media and signaling a meaningful change in what stories audiences want to consume. It’s just one of the insights from the latest edition of Culture IQ, the trends and insights report published by UTA’s data, analytics, and strategy arm. The big idea: Male norms in storytelling are evolving in response to societal pressures around gender performance. Watch for a more in-depth look at the trend and what it means for culture. https://lnkd.in/g9tAP3a9

UTA clients Bowen Yang and Matt Rogers, who launched their hit podcast “Las Culturistas” in March 2016, have a lot to celebrate on its 10th anniversary: iHeartMedia has just renewed the charttopper in a massive deal. The pair inked an exclusive renewal agreement with iHeartMedia and fellow client Will Ferrell’s Big Money Players. Over the past decade, “Las Culturistas” has grown from a niche comedy podcast into a cultural mega-force, with live events, brand partnerships, and the “Las Culturistas Culture Awards” on Peacock and Bravo, which returns later this year. “We couldn’t be happier to continue Las Culturistas alongside our friends at iHeart and Big Money Players. Hopefully people start spreading the word about podcasts, a medium with a lot of potential,” said Rogers and Yang. Ferrell adds, “To say we are honored to have this partnership renewed is an understatement. Bowen and Matt have created through hard work and their brilliance, a podcast that continues to entertain, through humor and inclusion, a massive, ever-growing audience.” New podcast episodes air every Wednesday.

UTA’s La Femme Majeure—our initiative dedicated to supporting and connecting the next generation of female leaders in music—celebrated Women’s History Month by bringing together women from all areas of music business, and from around the globe, for meaningful conversations and connection. In London, La Femme Majeure hosted a networking brunch for women who work across major and independent labels, management, promoters, venues, and legal. La Femme Majeure’s Los Angeles branch partnered with OnesToWatch and Live Nation to host a musical showcase featuring artists Anna Shoemaker, Lauren Juzang, and Tamera. In Atlanta, we hosted our fifth annual Women’s History Month dinner in partnership with Dream Joy, supported by UTA WIG (an employee inclusion group), Morgan Stanley and New Balance.

sombr has had a “whirlwind rise,” writes IQ Magazine. UTA Music agents JT Taylor and Matt Meyer spoke to the publication about the rapid ascent of the artist, highlighting his knack for virality, growing his fanbase, and the long-term strategy behind his first headlining world tour. Taylor, Meyer, and the UTA team began working with sombr in 2023, immediately recognizing his innate artistry. “There was a moment where Matt and I looked at each other across the room and were like, ‘This is really good. He’s got it,’” Taylor says. At 20 years old, sombr has a Platinum single, a Top 10 debut album, a Best New Artist Grammy nomination and a headlining world tour, The Late Nights & Young Romance Tour. He’ll hit major festival stages, including Coachella and Reading & Leeds, later this year. Read more at the link below. https://lnkd.in/grvXZMF4

In the last seven years, Alex Cooper has grown the weekly listenership of “Call Her Daddy” to nearly 10 million people, expanding the show into a cultural juggernaut that leads the conversation on topics like female empowerment, modern relationships, and mental health. As her audience has grown, so has her vision for Unwell, the millennial-and Gen Z–focused media company she founded. Fast Company just named Unwell to its 2026 list of the World’s Most Innovative Companies and Cooper is on the cover, recognizing how she’s evolved a podcast into a massive multi-platform media and consumer business. “She’s a marketer at heart,” says UTA Creators Co-Head Oren Rosenbaum. With a podcast network, production ventures, live events, brand partnerships, and new businesses spanning advertising, beverages, and more, Unwell continues to expand its portfolio. “Our competitive advantage over traditional media is that it’s never been able to have a two-way conversation. [We can] and that is something I take pride in,” Cooper says. Read more below on how Unwell is redefining the modern media studio by blending entertainment, lifestyle, and marketing. https://lnkd.in/gjs67fru