tvScientific

Most CTV targeting still relies on the same familiar signals: 📍 Behavioral data that shows what someone already visited 📍 Demographic segments that everyone else is buying too 📍 Purchase signals that appear after the decision is already in motion Useful, but backward-looking. Pinterest offers a different kind of signal, rooted in what people are planning next. Combined with tvScientific’s AI optimization, that creates a smarter way to reach future customers. See what happens when predictive intent powers Performance TV. https://lnkd.in/e-2xFRB4

“If you can’t measure it, it probably doesn’t matter.” In The Drum, Jason Fairchild explains how tvScientific by Pinterest is helping move TV from a legacy awareness channel to a measurable performance engine by connecting intent-rich Pinterest signals with outcome-driven CTV measurement. Read the full feature: https://hubs.la/Q04hWw1C0

📱📺 TV is no longer a single-screen experience. 78% of consumers scroll social media while watching TV, 69% browse online shopping, and 68% look up a product they saw in an ad, according to our 2026 Consumer Trends Report. Today’s dual-screen reality has turned TV into an always-connected, action-ready moment. ✨ Access the full report for more insights into today’s dual-screen reality: https://hubs.la/Q04hVDtH0

Affiliate programs do not grow stronger when channels are managed in isolation. 📈 That is what makes the partnership between tvScientific by Pinterest and Awin Global so impactful. Together, we help brands connect TV and affiliate in one clear, measurable performance picture. Dive into the new blog from Vikki Danielson, Director of Growth and Partnerships at tvScientific by Pinterest, and Joris Cretien, VP of Publisher Development US at Awin, to see how this partnership is creating a more connected way to grow: https://hubs.la/Q04hrwYj0

See how streaming TV really moves the needle across your funnel. 📺📊 That’s why tvScientific by Pinterest partners with Rockerbox, a measurement platform that helps brands understand the true impact of every marketing channel. With this integration, advertisers can: 📺 Integrate CTV delivery data from tvScientific into Rockerbox’s cross-channel attribution 📊 Measure streaming-driven lift in site visits and conversions after ad exposure 📈 Gain visibility into full-funnel impact for Performance TV in one unified view 🚀 Power smarter Performance TV with tvScientific by Pinterest partners: https://hubs.la/Q04h3jB00

Still reliving the debut of tvScientific by Pinterest at POSSIBLE. 📺📌 What launched in Miami was bigger than a new brand name. It marked a new chapter for performance marketing, where advertisers can connect Pinterest’s high-intent audiences with TV campaigns built to drive measurable outcomes. Our lunch panel brought that vision to life, with leaders from tvScientific by Pinterest, Pinterest, Kepler, Ashley Furniture Industries, and WITHIN sharing how intent-led audiences and proven growth channels can work together to drive full-funnel results. Take a look at the highlights!

MAU is almost here, and so is a smarter way to drive mobile growth.📱 tvScientific by Pinterest will be in Las Vegas, May 19-21 talking with app marketers about how Performance TV can help reach high-intent users earlier, optimize toward installs and other business outcomes, and measure impact across the funnel. Let’s connect at MAU → https://hubs.la/Q04gmYM-0

🔄 Today’s path to purchase moves across channels. 46% of consumers say they are more likely to buy if they have seen a brand on social before seeing it on TV, and 46% say the same if they have seen the brand in search first. Consumers are not choosing one channel over another, they are navigating all of them in sequence. 📊 Dive into the data in our 2026 Consumer Trends Report:https://hubs.la/Q04gbCRP0