tvScientific

Everyone’s chasing attention, but not everyone is finding the right customers. 🎯 Association of National Advertisers featured Emily Robinson, our VP of Marketing, with a sharp look at the customer‑quality crisis and the growing power of TV to drive real performance. Read the piece to see why quality attention is becoming every marketer’s edge: https://lnkd.in/gEWkKwaf

The strongest performance teams win by design, not by chance. 🎯 Our 2026 D2C Performance Marketing Strategy Playbook shows how leading teams balance search, social, and CTV to drive measurable, sustainable growth. Download the playbook and build your 2026 media mix with confidence: https://hubs.la/Q048l3mj0

Agentic AI should do more than automate. It should accelerate revenue. tvScientific's CEO and Co-founder, Jason Fairchild, was featured in AI Frontier Network for his piece, “Making Agentic Advertising Accountable to Revenue,” where he unpacks why revenue-linked intelligence is the real test of AI maturity in advertising. Explore the entire piece: https://hubs.la/Q0484y1V0

LG cracked the CTV growth code. They treated CTV like a performance engine, feeding it cleaner signals, letting AI optimize in real time, and only scaling what drove real customers. The payoff? 🚀 1100% revenue growth 🧲 57% more net‑new customers 💸 14% lower CPA A full‑funnel channel acting like a profit center. Steal the setup and read the full story: https://hubs.la/Q0484Dbv0

How adtech is engineered and optimized under the hood has a direct impact on ROAS. Our VP of Data Science & Machine Learning, Michael Bilow, breaks down how moving tvScientific’s real-time bidder to a NixOS-based, single-tenant architecture: ⚡ Cut tail latency by 4x 📈 Unlocked more auctions “for free” 💰 Is projected to drive $5M in additional performance value across our advertisers over the next year 📘 Go under the hood with Michael in our latest blog: https://hubs.la/Q047gk280

Every step of the shopper journey is measurable. Your TV strategy should be too. 🛒 tvScientific will be at Shoptalk Spring in Las Vegas March 24–26, meeting with brands and retailers looking to turn Performance TV and AI-powered optimization into a more measurable, effective part of their media mix. If you’ll be at #ShoptalkSpring, we’d love to connect. See you in Vegas! ✨📍

Day 17 | Heather Carver, CCO & Emily Robinson, VP of Marketing at tvScientific ✨ Two Leaders. One Mission. Uplifting the Next Generation.✨ 💬 Emily Robinson | Can you describe the difference in how you show up when you started your career vs. now? "Early in my career, I showed up wanting to prove I belonged in the room. I was thoughtful, but often quieter, waiting until I felt completely certain before speaking. Today, I show up with a stronger sense of ownership and perspective. Leadership is not about having every answer, but about asking the right questions and creating clarity for others. I speak up earlier, connect dots across teams, and make space for others to contribute. The biggest shift is confidence in my voice - from experience, pattern recognition, and understanding how decisions compound over time. That openness builds trust and creates a culture where growth is continuous rather than performative." 👀 Rising star shoutout: Emily Duncan, MBA, Content Marketing Manager "Emily joined tvScientific and quickly made an impact shaping how the company tells its story. She leads editorial strategy and develops content that educates advertisers while positioning tvScientific at the center of the growing Performance TV conversation. What makes her stand out is her ability to combine strong storytelling with real marketing outcomes - translating complex technology into clear, engaging narratives across blogs, research, social media, and executive thought leadership. Emily is already proving she is one of those leaders." 💬 Heather Carver | What's one piece of advice you would give to the next generation of women? "Don't wait to be chosen. Choose yourself. I asked for the promotion. I raised my hand for the panel. I put myself in rooms where I wanted to be, even when I felt uncomfortable. Was I always 100% ready? Of course not. Growth happens when you stretch. Say yes to speaking opportunities. Ask for the next level before someone offers it. Lean into curiosity. Build trust through consistency, follow-through, and results. Develop emotional intelligence - leadership is about people as much as performance. And carry a positive attitude. Optimism is magnetic. It means facing challenges with resolve, resilience, and grace." 👀 Rising star shoutout: Katie Ingrassia, Head of Customer Success "Katie has been at tvScientific for three years - part of performance CTV since its early days, well before it became the buzzword it is today. She started in yield and performance operations, so she truly understands how the systems work. But she pairs that with strong client instincts - translating complexity into outcomes and building trust. She is empathetic, steady, and thoughtful, but not afraid to voice an opinion when she sees an opportunity or a risk. Leaders who can bridge analytics, operations, and client strategy are rare. Watch her." #WomensHistoryMonth #31DaysOfAdvancingWomen #tvScientific

Bring Performance TV and brand storytelling together. 📺✨ To make that possible, we partner with Playbook Media, a performance marketing agency putting Connected TV at the center of what they call Performance Branding – balancing creative impact with measurable results. With this agency partnership, marketers can: 📺 Put CTV at the center of cross-channel growth strategies 🎨 Combine standout creative with performance-driven execution 📈 Measure impact through incrementality and brand lift 🚀 Scale campaigns across social, search, and CTV with confidence Power your performance today with tvScientific trusted partners: https://hubs.la/Q0476g2s0 #PerformanceTV #CTVAdvertising #AgencyPartners #PerformanceBranding

Your media mix is stronger the moment CTV enters the room. The Halo Effect accelerates intent and boosts conversions across channels. Dive into the full story and unlock the impact → Read the blog 📘✨ https://hubs.la/Q046731S0

Every marketer wants the same thing from TV: full‑screen, non‑skippable, premium placements. Ads that actually get watched. But then the questions start: ❓ Is this running on premium streaming apps or channels, or somewhere sketchy? ❓ Is it brand‑safe? ❓Am I reaching my actual audience or just buying impressions? For too long, TV inventory felt like a black box. Book a time to talk to our team to see how we’re changing that: https://hubs.la/Q046c6fq0