Trust In Media Cooperative’s cover photo
Trust In Media Cooperative

Trust In Media Cooperative

Technology, Information and Media

Forum For Information Quality

About us

We live in a world where media is driven by ideology, profit, and politics, amplified by foreign actors that want to divide us. Trust in Media (TIM) envisions a world where people demand safe, transparent, quality information -- working together to achieve it. TIM is a nonprofit cooperative of global public and business networks dedicated to enhancing the reliability, security, resiliency and transparency within our information ecosystem. We believe in empowering others to enable ourselves. This founding principal is rooted in the experience and leadership of our CEO, Ellen McCarthy. Our Mission: We bring transparency and trust to information, providing decision advantage and an ecosystem that thrives on high-quality, safe information. Our Strategy: As the American people, we cannot easily separate fact from fiction, or news from opinion. Foreign and external actors take advantage of our open information system, clouding our ability to identify information we can rely on. To solve this issue, TIM is currently engaged in three key areas: 1. The TIM Information Quality (InQ) Lexicon -- A multi-disciplinary effort to build a standard language for Information Quality, serving as a basis for the development and mass adoption of InQ standards. 2. TIM Next Gen Youth Advisory Council -- A team of 15-25 year olds contributing a next-generation perspective to the organization and its deliverables. 3. TIM Information Quality (InQ) Data Platform -- An InQ resource list and data sharing platform for education and advocacy. We look forward to a future that prioritizes high-quality, safe, reliable information. Join us by visiting our website, donating, or sharing our cause!

Website
https://www.timcoop.org/
Industry
Technology, Information and Media
Company size
11-50 employees
Type
Nonprofit
Founded
2022
Specialties
Information Quality, Media Standards, Technology, and National Security

Employees at Trust In Media Cooperative

Updates

  • How does information quality affect your everyday decisions? When you check restaurant reviews before dinner, research a major purchase before buying, or verify a news story before sharing it, you're relying on systems that help you determine what information is credible. These same dynamics play out at institutional scales. Businesses evaluating partnerships. Government agencies setting policy. Journalists investigating stories. Investors analyzing markets. When those credibility systems break down, decision-making across society gets harder. Trust in institutions erodes. Economic activity slows. Democratic processes strain. Building better systems for information quality isn't a tech problem or a policy problem. It's an infrastructure challenge that requires coordination across sectors. This conversation is becoming increasingly important across business, media, government, and civil society. Follow us for more discussions and insights on building healthier information environments. #InformationQuality #PublicTrust #Infrastructure #DecisionMaking

  • How does information quality affect your everyday decisions? When you check restaurant reviews before dinner, research a major purchase before buying, or verify a news story before sharing it, you're relying on systems that help you determine what information is credible. These same dynamics play out at institutional scales. Businesses evaluating partnerships. Government agencies setting policy. Journalists investigating stories. Investors analyzing markets. When those credibility systems break down, decision-making across society gets harder. Trust in institutions erodes. Economic activity slows. Democratic processes strain. Building better systems for information quality isn't a tech problem or a policy problem. It's an infrastructure challenge that requires coordination across sectors. This conversation is becoming increasingly important across business, media, government, and civil society. Follow TIM for more discussions and insights on building healthier information environments. #InformationQuality #PublicTrust #Infrastructure #DecisionMaking #TIMCoop

  • A key insight from yesterday’s Trust Dialogue with Ambassador Demetrios Marantis: When reflecting on decision-making in government, Ambassador Marantis described how confidence rarely came from a single source of information. Instead, trust was built by comparing inputs and understanding where they aligned or conflicted. “You sort of build trust based on the fact that they’re overlapping validators that are telling you the same thing. And if they’re not telling you the same thing, you need to pressure test to find out which one is which.” This captures exactly why TIM focuses on information infrastructure rather than downstream content problems. More information does not automatically produce better decisions. People and institutions need ways to evaluate credibility, compare signals, and build confidence before acting. Watch the full conversation for more insights on navigating uncertainty in business and policy environments 👇 https://lnkd.in/dcAqtj5n Thanks to everyone who joined us live and for the thoughtful questions during Q&A.

  • ⏰ Final reminder: Join us TOMORROW for our Trust Dialogue with Ambassador Demetrios Marantis. Tuesday, May 26 at 12pm ET. If you're interested in how organizations make strategic decisions when the information environment itself is uncertain, this conversation is for you. Marantis has negotiated major trade agreements as U.S. Trade Representative AND managed through policy volatility as an executive at major financial institutions. Rare to find someone who's operated at senior levels on both sides of these information challenges. #TrustDialogue #LastChance #DecisionMaking #Leadership Last chance to register: https://lnkd.in/gsRzNXYN

  • As AI-generated content becomes more common online, transparency standards and credibility tools are becoming increasingly important infrastructure for the information environment itself. Our friend Erik Svilich at Encypher has been doing important work in this space through the Coalition for Content Provenance and Authenticity (C2PA), which is developing open technical standards designed to help establish provenance, context, and authenticity for digital content. The goal is not simply labeling content. It is creating stronger systems for understanding where content came from, how it was created, and whether it has been altered. That matters across sectors. Journalists verifying footage. Businesses responding to reputational incidents. Platforms moderating content. Everyday users trying to determine what information they can trust. Trust does not come from labels alone. It depends on transparency, shared standards, and systems that help people evaluate information with greater confidence and context. What credibility signals will matter most as AI-generated content becomes more widespread? #digitalcontent #AI #C2PA #provenance

  • 🗓️ Next Tuesday: Join Ambassador Demetrios Marantis for a conversation on decision-making under uncertainty. Register here: https://lnkd.in/g_jT7Wdh From tariff volatility to AI governance, how do leaders make high-stakes decisions when signals are ambiguous and standards are unclear? Marantis brings a unique perspective - a former U.S. Trade Representative who's also held senior executive roles at Square, Visa, and JPMorganChase. He's seen these challenges from both the policy and corporate sides. This is exactly the kind of strategic dialogue TIM exists to facilitate. #TrustDialogue #DecisionMaking #Leadership #BusinessStrategy 📅 Tuesday, May 26 at 12pm ET 💻 Virtual conversation with Q&A

  • Gallup’s latest research found that only 28% of Americans say they trust the mass media to report the news fully, accurately, and fairly. During our April Trust Dialogue, Lauren Hall outlined several practical ways news organizations can begin rebuilding credibility in a fragmented information environment: 🗺️ Map the Actual Terrain - Restore beat expertise. Reporters who cover domains for years can recognize when sources are wrong; rotating generalists often cannot. 🔄 Create Real Feedback Loops - Transparency about process, not just corrections. Let audiences see how decisions get made. 🧪 Stress-test Against Deep Pluralism - Diverse editorial boards, focus groups, and actively steelman opposing hypotheses. Assume different perspectives contain information. ⚖️ Separate News from Opinion - Not just labels, but design, language, and newsroom organization that audiences can understand at a glance. When institutions make high-stakes decisions, many of the same challenges emerge: how to interpret complicated realities accurately, improve judgment over time, and maintain credibility with the people depending on them. Watch the full conversation: https://lnkd.in/gKXhi2wJ

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  • Trust In Media Cooperative reposted this

    BLACKBIRD.AI’s new RAV3N report does a good job illustrating how information attacks have moved well beyond politics or social media discourse. The report found that 58% of organizations surveyed have already encountered narrative attacks, while only 18% feel very confident in their ability to detect them. That gap has real implications for companies, institutions, and public trust, particularly as synthetic media and coordinated influence campaigns become more sophisticated and easier to deploy at scale. One thing I appreciated about the report is that it frames this as an operational challenge, not just a communications one. These dynamics now affect everything from reputation and crisis response to employee safety, financial markets, and decision-making itself. At Trust In Media Cooperative, a big part of the work is thinking about what stronger information resilience actually looks like in practice: better standards, better tools, and better ways for people and organizations to evaluate credibility in fast-moving environments. Reports like this are a useful reminder that information quality is no longer a niche issue. It’s becoming foundational infrastructure. #informationquality #operations #Rav3n #TIMCoop Read more: https://lnkd.in/e8t8Z7Z9

  • Only two weeks left until our next Trust Dialogue with Ambassador Demetrios Marantis. Across government, business, and civil society, leaders are increasingly operating in environments where information moves quickly, signals conflict, and shared context can’t be assumed. This conversation will explore what that looks like in practice, from trade policy and global markets to AI governance, and how organizations make decisions when clarity is limited but the stakes remain high. Join us on May 26 at 12 p.m. ET. Register here: https://lnkd.in/gRSPETdh

  • Really appreciate the partnership! Beyond the Noise brought together a really thoughtful group, and we’re grateful to Matthew Kuchem and the Institute for Humane Studies for helping make it possible.

    "The most important thing we can do to foster trust in the system is that the system becomes worthy of trust." — Emily Chamlee-Wright That exchange between Emily and Chuck Todd captured exactly why we convened Beyond the Noise this spring. The information crisis we're living through isn't just a misinformation problem. People have stopped trusting the referees, not just the calls. And that requires a different kind of response My thanks to Ellen McCarthy and the entire Trust In Media Cooperative team for the partnership with the Institute for Humane Studies that made this conference possible. https://lnkd.in/e59qxzDY

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