Tinekes test

Create one long-form video each week, then turn it into short-form that actually fits mobile. Aim for 20 to 30 seconds per clip, and keep it under a minute. Right now, the sweet spot for TikTok is about 22 to 35 seconds. Go back through your long-form, pull out the golden nuggets, and chop them into standalone moments. Then edit each one specifically for portrait-style viewing so it works fast on a phone. If you want more tips on repurposing long-form into short-form, follow along.

Turn 1 Weekly Long-Form Video Into 22-35s Short-Form Clips

Make long-form once a week - then let it feed everything else. Pull 20-30 second clips from that episode

Create one piece of long-form content each week. Then turn it into short-form. Aim for 20 to 30 seconds, maybe up to a minute - but keep it under 60 seconds. Right now, the sweet spot for TikTok is about 22 to 35 seconds. Go through your long-form, find the golden nuggets, and cut those moments out. Then edit each clip specifically for portrait-style video that works on mobile. If you want, drop a comment with the platform you’re posting on and I’ll tell you the target clip length I’d start with.

Testing

Create your long-form content once a week - then let it fuel your short-form. The move: go back through the episode and pull out the golden nuggets. Chop those moments into 20 to 30 second clips

page only

Create long-form content once a week - then let that fuel everything else. The move is simple. Pull 20 to 30 second clips

If your messaging feels flat, add a small story. It doesn’t need to be a big, dramatic moment. Try something simple like: “The other day I chatted with Elise about video production…” That’s already the beginning of a story. You’re sharing something that actually happened, then walking people through it - what came up, what you noticed, what you did, and what you learned. The goal isn’t a Hollywood plot. It’s a clear moment that lets you bring your passion and your unique way of solving the problem into the message. Next time you’re stuck, ask: What’s one cool thing that happened recently that relates to this topic? If you try this in your next video, tell me how it goes.

Make long-form once a week - then let it feed everything else. Pull 20 to 30 second clips from that one piece, and keep them under a minute. Right now, the TikTok sweet spot is about 22 to 35 seconds. Go back through your long-form, find the golden nuggets, chop them out, and edit them specifically for portrait-style mobile video. If you want more simple systems like this for short-form, follow along.